Ruler Analytics vs SegMetrics (2026): which should you pick?
As of Nov 13, 2026, Ruler Analytics and SegMetrics share a 1.8 GPA, neither has a free plan, and SegMetrics starts cheaper, at $57 a month against $360 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Ruler Analytics grades higher on features. SegMetrics grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
SegMetrics
Funnel and lifetime-value attribution tied to individual contacts
Which one is for you
Pick Ruler Analytics if
- Fits if your sales close offline or by phone and you need to know which ads paid off
- Works for marketing teams matching CRM revenue, not just lead counts, to each campaign
Look elsewhere if
- Pricey if you just want to know which ad made the phone ring, at $360 a month
- Skip it if you want to try it yourself first, as there's no free plan or trial shown and buying starts with a demo
- Watch out: prices are indicative and scale with traffic, products and integrations
- Tight if you want data-driven attribution, from Medium at $601, or mix modelling, Advanced only from $1,800
- Not for you if you're an agency wanting a published rate, as partner rates aren't published
Pick SegMetrics if
- Fits if you sell coaching, courses or products and want revenue tied to each contact
- Works for businesses with under 10,000 active contacts
Look elsewhere if
- Skip it if you want customer journeys on a low budget, as they start on Grow at $197
- Pricey if your list is over 10,000 active contacts, since price rises with it
- Not for you if you need server-side tracking or the data APIs without paying for Scale at $397
- Watch out: annual billing is advertised as 2 months free, but its price wasn't shown
How we grade them
| 1.8GPARuler AnalyticsWeak | 1.8GPASegMetricsWeak | |
|---|---|---|
| Value for money | DGraded against the call trackers it's listed beside, since it's an attribution platform. Small is $360 a month billed annually ($400 monthly) for up to 10k visits, and Ruler calls its prices indicative, scaled to traffic and integrations. That's several times a call tracker, though CRM revenue matching comes with it. | DLaunch is $57 a month, but contact journeys and segmentation start on Grow at $197, and the category's dearer quarter starts at $127. |
| Free plan and trial | FNothing free at all. No free plan or free trial is shown, and buying starts with a demo. | D14-day free trial on every plan; the pages read don't say whether a card is needed, and there is no free plan. |
| Features | BMulti-touch attribution, call, form and chat tracking, CRM revenue matching, offline conversions sent back to ad platforms and exports to BI tools and warehouses. It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced. | CAttribution, lifetime value, segments and an AI analyst. The listing shows gaps: journey reporting is not on Launch, and server-side tracking and data APIs are Scale only. |
| Ease of use | CNo rating on record. There's tracking to install, a CRM to connect and attribution models to get your head around, though every plan comes with onboarding and a dedicated success manager. | CNo store rating on record. You connect ad, email, CRM and payment accounts before data shows. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce and HubSpot, and sends data to Looker Studio, Tableau, Power BI, Snowflake, BigQuery and Redshift. | BWeb product listing 100+ integrations and a data API on Scale. No desktop or phone app. |
| Best for | tying ad spend to closed revenue | following each contact from click to sale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ruler Analytics and SegMetrics. How we grade
Price against what you get
Ruler Analytics starts at $360 a month and scores 2.7 out of 4 on features, ease of use and platforms. SegMetrics starts at $57 a month and scores 2.3.
Ruler Analytics scores higher, and starts $303 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Ruler Analytics for less, and 4 score higher than SegMetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ruler Analytics also covers call tracking.
- SegMetrics also covers dashboards and web analytics.
At a glance
| Ruler Analytics | SegMetrics | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $360 per month for up to 10k visits, billed annually ($400 billed monthly) | $57 per month for up to 10,000 active contacts, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial on every plan |
| Web | ||
| Made by | Ruler Analytics | SegMetrics |
| Price read from | ruleranalytics.com | segmetrics.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Ruler Analytics
- Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo.
- Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced.
- Agency partner rates are available but not published.
SegMetrics
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Key features
Ruler Analytics
- Multi-touch attribution
- First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium.
- Call, form and chat tracking
- Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey.
- CRM revenue matching
- Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue.
- Offline conversions back to ad platforms
- Records offline touch points such as sales calls and trade shows, and sends offline revenue back to the ad platforms.
- Marketing mix modelling
- The Advanced plan models ROAS for online and offline channels, shows diminishing returns and forecasts budget scenarios.
- BI and warehouse exports
- Sends data to Looker Studio, Tableau, Power BI and Whatagraph, and to Snowflake, BigQuery and Redshift.
SegMetrics
- Contact journey reporting
- Shows each step a contact takes from click to sale; included from Grow.
- Lifetime value attribution
- Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- Data Explorer and segments
- Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- AI Analyst
- Ask questions about your marketing data in plain language.
- Conversion feeder
- Sends purchase conversions back to ad platforms; listed from the Grow plan.
- Server-side tracking
- Hosts the tracking pixel on your own domain to reduce ad-blocker loss; listed on Scale.
Plans
Ruler Analytics
Small$360
per month for up to 10k visits, billed annually ($400 billed monthly)
First-party tracking, integrations, multi-touch attribution, phone, email and chat support, a dedicated success manager and onboarding.
Medium$601
per month for up to 50k visits, billed annually ($668 billed monthly)
Adds advanced segmentation and data-driven and impression attribution.
Large$1,193
per month for up to 100k visits, billed annually ($1,326 monthly)
Medium's features for sites with up to 100,000 visits a month.
Advanced$1,800
per month and up for 100k+ visits, billed annually
Adds marketing mix modelling, a budget scenario planner and an AI analyst and media planner agent. $2,000 and up billed monthly.
SegMetrics
Launch$57
per month for up to 10,000 active contacts, billed monthly
Full-funnel analytics, essentials reporting, 100+ integrations, unlimited users and LTV tracking. The price rises with active contacts.
Grow$197
per month for up to 10,000 active contacts, billed monthly
Adds advanced reporting, customer journey tracking, ad conversion feeder, advanced segmentation and 1-on-1 onboarding.
Scale$397
per month for up to 10,000 active contacts, billed monthly
Adds advanced data APIs, unlimited custom dashboards, server-side tracking, multi-currency conversion and a dedicated account manager.
EnterpriseCustom
For companies over $10M a year in revenue; book a demo for pricing.
Ways to pay less
Ruler Analytics
- Annual discount
Save 10% on annual deals
Annual billing takes about 10% off: Small is $360 a month instead of $400, and Medium $601 instead of $668.
SegMetrics
- Annual discount
2 months free with annual billing
The pricing page's Monthly/Annual toggle advertises 2 months free on annual billing.
Common questions
Which is cheaper, Ruler Analytics or SegMetrics?
As of Nov 13, 2026, SegMetrics is cheaper to start with: $57 a month, against $360 a month for Ruler Analytics. Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly), and SegMetrics starts at $57 per month for up to 10,000 active contacts, billed monthly.
Which has a free plan, Ruler Analytics or SegMetrics?
As of Nov 13, 2026, neither Ruler Analytics nor SegMetrics has a free plan. SegMetrics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.