Hyros vs SegMetrics (2026): which should you pick?
As of Nov 13, 2026, Hyros and SegMetrics share a 1.8 GPA, neither has a free plan, and Hyros starts cheaper, at $20 a month against $57 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Hyros grades higher on value for money. SegMetrics grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SegMetrics
Funnel and lifetime-value attribution tied to individual contacts
Which one is for you
Pick Hyros if
- Fits if you sell online and want every sale and rebill tied to an ad
- Works for call-based and info businesses that can't track with ad platforms alone
Look elsewhere if
- Watch out: only the $230 step is shown; the slider runs to $1m+ and other steps need a demo
- Skip it if you want a trial or free plan, as neither exists
- Watch out: the guarantee's terms aren't set out on the pricing page
- Pricey if your tracked revenue grows, because price follows it
- Watch out: a Black Friday pre-sale was advertised with no terms on the pricing page
Pick SegMetrics if
- Fits if you sell coaching, courses or products and want revenue tied to each contact
- Works for businesses with under 10,000 active contacts
Look elsewhere if
- Skip it if you want customer journeys on a low budget, as they start on Grow at $197
- Pricey if your list is over 10,000 active contacts, since price rises with it
- Not for you if you need server-side tracking or the data APIs without paying for Scale at $397
- Watch out: annual billing is advertised as 2 months free, but its price wasn't shown
How we grade them
| 1.8GPAHyrosWeak | 1.8GPASegMetricsWeak | |
|---|---|---|
| Value for money | C$230 a month for up to $20k of tracked revenue, inside the dearer end of this category but under its dearest tenth. Larger steps are quoted on a demo call. | DLaunch is $57 a month, but contact journeys and segmentation start on Grow at $197, and the category's dearer quarter starts at $127. |
| Free plan and trial | FNo free plan and no trial. The vendor offers a guarantee that ads grow or you don't pay, with terms not on the page. | D14-day free trial on every plan; the pages read don't say whether a card is needed, and there is no free plan. |
| Features | CTracks sales and rebills, pushes data to ad platforms, shows columns in Meta and Google, with a setup team. It lists e-commerce, SaaS, courses, calls and agencies. | CAttribution, lifetime value, segments and an AI analyst. The listing shows gaps: journey reporting is not on Launch, and server-side tracking and data APIs are Scale only. |
| Ease of use | CNo store rating on record. A setup team and weekly training come with the plan, which says it takes setup. | CNo store rating on record. You connect ad, email, CRM and payment accounts before data shows. |
| Platforms and integrations | BWeb only, with ad-manager columns, integrations and a Claude MCP. | BWeb product listing 100+ integrations and a data API on Scale. No desktop or phone app. |
| Best for | tracing ad sales and rebills back to the ad | following each contact from click to sale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hyros and SegMetrics. How we grade
Price against what you get
Hyros starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. SegMetrics starts at $57 a month and scores 2.3.
They score the same, and Hyros starts $37 a month lower. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Hyros for less, and 4 score higher than SegMetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SegMetrics also covers web analytics.
At a glance
| Hyros | SegMetrics | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $230 per month, for up to $20k of tracked monthly revenue | $57 per month for up to 10,000 active contacts, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial on every plan |
| Web | ||
| Made by | Hyros INC | SegMetrics |
| Price read from | hyros.com | segmetrics.io |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Hyros
- Only the $230 step for up to $20k tracked monthly revenue is shown; the page's slider runs from 20k to 1m+ and the other steps need a demo quote.
- Pricing is custom: the vendor says it follows tracked revenue and is quoted on a demo call.
- The vendor's guarantee is that ads grow or the customer does not pay; the terms are not set out on the pricing page.
- A Black Friday pre-sale special was advertised on the homepage, with no terms on the pricing page.
SegMetrics
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Key features
Hyros
- Tracking of sales and rebills
- The vendor says it tracks every sale, reorder and rebill for the life of a customer and ties each back to its ad source.
- AI ad data
- Pushes cleaned conversion data to the ad platforms so their targeting learns from it.
- Reports inside ad managers
- Adds Hyros columns to the Meta and Google ad managers.
- Claude MCP
- An MCP connection that lets a user prompt reports, integrations or custom features.
- Setup help
- A setup team, an account AI analyst and weekly live training come with the plan.
- Business-model setups
- Tracking is set up for e-commerce stores, SaaS trials and upgrades, info education, booked calls and agencies.
SegMetrics
- Contact journey reporting
- Shows each step a contact takes from click to sale; included from Grow.
- Lifetime value attribution
- Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- Data Explorer and segments
- Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- AI Analyst
- Ask questions about your marketing data in plain language.
- Conversion feeder
- Sends purchase conversions back to ad platforms; listed from the Grow plan.
- Server-side tracking
- Hosts the tracking pixel on your own domain to reduce ad-blocker loss; listed on Scale.
Plans
Hyros
Hyros$230
per month for up to $20k tracked monthly revenue
One plan with every feature: setup team, AI analyst, weekly training, full tracking, AI ad data, all integrations, Claude MCP and in-ad-manager stats. Higher steps cost more.
SegMetrics
Launch$57
per month for up to 10,000 active contacts, billed monthly
Full-funnel analytics, essentials reporting, 100+ integrations, unlimited users and LTV tracking. The price rises with active contacts.
Grow$197
per month for up to 10,000 active contacts, billed monthly
Adds advanced reporting, customer journey tracking, ad conversion feeder, advanced segmentation and 1-on-1 onboarding.
Scale$397
per month for up to 10,000 active contacts, billed monthly
Adds advanced data APIs, unlimited custom dashboards, server-side tracking, multi-currency conversion and a dedicated account manager.
EnterpriseCustom
For companies over $10M a year in revenue; book a demo for pricing.
Ways to pay less
Hyros
No public discounts listed.
SegMetrics
- Annual discount
2 months free with annual billing
The pricing page's Monthly/Annual toggle advertises 2 months free on annual billing.
Common questions
Which is cheaper, Hyros or SegMetrics?
As of Nov 13, 2026, Hyros is cheaper to start with: $20 a month, against $57 a month for SegMetrics. Hyros starts at $230 per month, for up to $20k of tracked monthly revenue, and SegMetrics starts at $57 per month for up to 10,000 active contacts, billed monthly.
Which has a free plan, Hyros or SegMetrics?
As of Nov 13, 2026, neither Hyros nor SegMetrics has a free plan. SegMetrics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.