Cometly vs SegMetrics (2026): which should you pick?
As of Nov 13, 2026, Cometly and SegMetrics share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Cometly grades higher, or the free plan, where SegMetrics does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SegMetrics
Funnel and lifetime-value attribution tied to individual contacts
Which one is for you
Pick Cometly if
- Fits if you sell B2B software and want ad spend tied to pipeline
- Works for agencies that run one workspace per client
Look elsewhere if
- Not for you if you want a trial: the vendor says it doesn't run one
- Watch out: the pricing page shows no figures, and its share-card text says $150 per seat a month, which the page body doesn't repeat
- Watch out: going over a pageview tier moves you up at the next billing period
- Skip it if you need CRM or warehouse sync without Enterprise
- Pricey if you want help setting up, because onboarding is paid
Pick SegMetrics if
- Fits if you sell coaching, courses or products and want revenue tied to each contact
- Works for businesses with under 10,000 active contacts
Look elsewhere if
- Skip it if you want customer journeys on a low budget, as they start on Grow at $197
- Pricey if your list is over 10,000 active contacts, since price rises with it
- Not for you if you need server-side tracking or the data APIs without paying for Scale at $397
- Watch out: annual billing is advertised as 2 months free, but its price wasn't shown
How we grade them
| 1.8GPACometlyWeak | 1.8GPASegMetricsWeak | |
|---|---|---|
| Value for money | CNo prices on the page; plans are fitted to monthly pageviews. Annual billing saves 20%. | DLaunch is $57 a month, but contact journeys and segmentation start on Grow at $197, and the category's dearer quarter starts at $127. |
| Free plan and trial | FNo free plan and the vendor says it runs no trial. | D14-day free trial on every plan; the pages read don't say whether a card is needed, and there is no free plan. |
| Features | CMulti-touch attribution, account journeys, conversion API to seven ad platforms, MCP. CRM and warehouse sync are Enterprise only. | CAttribution, lifetime value, segments and an AI analyst. The listing shows gaps: journey reporting is not on Launch, and server-side tracking and data APIs are Scale only. |
| Ease of use | CNo store rating on record. The vendor says setup needs CRM and ad-platform connections and offers paid onboarding. | CNo store rating on record. You connect ad, email, CRM and payment accounts before data shows. |
| Platforms and integrations | BWeb only, with ad-platform connections, MCP and API docs, and warehouse exports on Enterprise. | BWeb product listing 100+ integrations and a data API on Scale. No desktop or phone app. |
| Best for | attribution for B2B software companies | following each contact from click to sale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cometly and SegMetrics. How we grade
Where they differ
- SegMetrics also covers web analytics.
At a glance
| Cometly | SegMetrics | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $57 per month for up to 10,000 active contacts, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial on every plan |
| Web | ||
| Made by | Comet LLC | SegMetrics |
| Price read from | Not confirmed | segmetrics.io |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Cometly
- The pricing page shows no prices: plans are fitted to monthly pageviews, and Core is self-serve while Enterprise goes through sales.
- The page's share-card text says usage-based attribution starting at $150 per seat a month, which the page body does not repeat.
- There is no free trial; the vendor says setup needs CRM and ad-platform connections first, and offers paid onboarding.
- Annual billing saves 20%, and going over a pageview tier moves the account up to the next tier at the next billing period.
SegMetrics
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Key features
Cometly
- Pixel and server-side tracking
- A tracking pixel and server-side events feed first-party data into the attribution reports.
- Multi-touch attribution
- Connects ad spend to leads, pipeline and closed revenue, with account journeys that show the touches behind a deal.
- Dashboards and analytics
- Customizable dashboards and an Agent assistant for questions about the data.
- Conversion API
- Sends conversion data back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with unlimited ad-platform connections on both plans.
- MCP and API
- MCP access for AI agents is included on every plan, and the vendor publishes API documentation.
- CRM and warehouse sync
- Enterprise adds syncs to a CRM and exports to Snowflake, BigQuery and Redshift.
SegMetrics
- Contact journey reporting
- Shows each step a contact takes from click to sale; included from Grow.
- Lifetime value attribution
- Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- Data Explorer and segments
- Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- AI Analyst
- Ask questions about your marketing data in plain language.
- Conversion feeder
- Sends purchase conversions back to ad platforms; listed from the Grow plan.
- Server-side tracking
- Hosts the tracking pixel on your own domain to reduce ad-blocker loss; listed on Scale.
Plans
Cometly
Pricing could not be confirmed. See cometly.com.
SegMetrics
Launch$57
per month for up to 10,000 active contacts, billed monthly
Full-funnel analytics, essentials reporting, 100+ integrations, unlimited users and LTV tracking. The price rises with active contacts.
Grow$197
per month for up to 10,000 active contacts, billed monthly
Adds advanced reporting, customer journey tracking, ad conversion feeder, advanced segmentation and 1-on-1 onboarding.
Scale$397
per month for up to 10,000 active contacts, billed monthly
Adds advanced data APIs, unlimited custom dashboards, server-side tracking, multi-currency conversion and a dedicated account manager.
EnterpriseCustom
For companies over $10M a year in revenue; book a demo for pricing.
Ways to pay less
Cometly
- Annual discount
20% off with annual billing
The pricing FAQ says paying annually saves 20% on Core and Enterprise compared with monthly billing.
SegMetrics
- Annual discount
2 months free with annual billing
The pricing page's Monthly/Annual toggle advertises 2 months free on annual billing.
Common questions
Which is cheaper, Cometly or SegMetrics?
As of Nov 13, 2026, Cometly has no price we could confirm, and SegMetrics starts at $57 per month for up to 10,000 active contacts, billed monthly.
Which has a free plan, Cometly or SegMetrics?
As of Nov 13, 2026, neither Cometly nor SegMetrics has a free plan. SegMetrics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.