Cometly review (2026): is it worth it?
Ad attribution that ties spend to pipeline and revenue
Black Friday: is there a Cometly sale?
Cometly report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for attribution for B2B software companies
Cometly ties ad spend to leads, pipeline and closed revenue using a tracking pixel and server-side events, and sends the data back to ad platforms. Prices aren't shown, plans follow your monthly pageviews, and there is no free trial. It now aims at B2B software, which leaves out other kinds of shops.
Who Cometly is for
- Fits if you sell B2B software and want ad spend tied to pipeline
- Works for agencies that run one workspace per client
Who Cometly is not for
- Not for you if you want a trial: the vendor says it doesn't run one
- Watch out: the pricing page shows no figures, and its share-card text says $150 per seat a month, which the page body doesn't repeat
- Watch out: going over a pageview tier moves you up at the next billing period
- Skip it if you need CRM or warehouse sync without Enterprise
- Pricey if you want help setting up, because onboarding is paid
Why Cometly gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo prices on the page; plans are fitted to monthly pageviews. Annual billing saves 20%.
- FFree plan and trialNo free plan and the vendor says it runs no trial.
- CFeaturesMulti-touch attribution, account journeys, conversion API to seven ad platforms, MCP. CRM and warehouse sync are Enterprise only.
- CEase of useNo store rating on record. The vendor says setup needs CRM and ad-platform connections and offers paid onboarding.
- BPlatforms and integrationsWeb only, with ad-platform connections, MCP and API docs, and warehouse exports on Enterprise.
What these grades rest on. Graded from this listing, whose facts were read from Cometly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/cometly#review"><img src="https://toolgpa.com/badge/cometly.svg" alt="Cometly: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Cometly stands among marketing reporting and call tracking tools
Cometly's GPA of 1.8 is higher than 7 of the 40 other marketing reporting and call tracking tools we grade, and level with 8.
It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Cometly’s own letter is outlined.
- CValue for moneyAbove 8 of 40, level with 26
- FFree plan and trialAbove 0 of 40, level with 15
- CFeaturesAbove 0 of 40, level with 27
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Keep Cometly, or make your own?
Keep it
The plain part of Cometly you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 25 of the 40 other marketing reporting and call tracking tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Meta, Google Ads and LinkedIn Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Cometly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Cometly?
Cometly is a marketing attribution platform that now positions itself for B2B software companies. A pixel and server-side tracking feed multi-touch attribution, account journeys and dashboards, and conversion data can be sent back to ad platforms. Plans are sized by monthly pageviews and the pricing page lists no figures.
Worth knowing
- The pricing page shows no prices: plans are fitted to monthly pageviews, and Core is self-serve while Enterprise goes through sales.
- The page's share-card text says usage-based attribution starting at $150 per seat a month, which the page body does not repeat.
- There is no free trial; the vendor says setup needs CRM and ad-platform connections first, and offers paid onboarding.
- Annual billing saves 20%, and going over a pageview tier moves the account up to the next tier at the next billing period.
Key features
- Pixel and server-side tracking
- A tracking pixel and server-side events feed first-party data into the attribution reports.
- Multi-touch attribution
- Connects ad spend to leads, pipeline and closed revenue, with account journeys that show the touches behind a deal.
- Dashboards and analytics
- Customizable dashboards and an Agent assistant for questions about the data.
- Conversion API
- Sends conversion data back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with unlimited ad-platform connections on both plans.
- MCP and API
- MCP access for AI agents is included on every plan, and the vendor publishes API documentation.
- CRM and warehouse sync
- Enterprise adds syncs to a CRM and exports to Snowflake, BigQuery and Redshift.
Cometly pricing
We could not confirm Cometly’s current pricing from its own site, so we are not listing plans here. See cometly.com for current prices.
Ways to pay less
- Annual discount20% off with annual billing
The pricing FAQ says paying annually saves 20% on Core and Enterprise compared with monthly billing.
Stated on cometly.com
Works with
Cometly alternatives
- Cometly vs Northbeam
From $1,500
- Cometly vs Rockerbox
Free plan · from $150/mo
- Cometly vs Hyros
From $230/mo
- Cometly vs Wicked Reports
From $499/mo
Common questions
Does Cometly have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Cometly is listed for Web.
Does Cometly have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Cometly is listed for Web.
Is Cometly open source?
Cometly is not described as open source on its own site, as read on Nov 12, 2026.
Does Cometly have an API?
Yes. Cometly offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.