SegMetrics vs Wicked Reports (2026): which should you pick?
As of Nov 13, 2026, SegMetrics and Wicked Reports share a 1.8 GPA, neither has a free plan, and SegMetrics starts cheaper, at $57 a month against $499 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
SegMetrics grades higher on the free plan. Wicked Reports grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SegMetrics
Funnel and lifetime-value attribution tied to individual contacts
Wicked Reports
Ad attribution and customer lifetime value for e-commerce
Which one is for you
Pick SegMetrics if
- Fits if you sell coaching, courses or products and want revenue tied to each contact
- Works for businesses with under 10,000 active contacts
Look elsewhere if
- Skip it if you want customer journeys on a low budget, as they start on Grow at $197
- Pricey if your list is over 10,000 active contacts, since price rises with it
- Not for you if you need server-side tracking or the data APIs without paying for Scale at $397
- Watch out: annual billing is advertised as 2 months free, but its price wasn't shown
Pick Wicked Reports if
- Fits if you run a subscription or ecommerce brand and care about lifetime value
- Works for media buyers who want first-party numbers beside the ad platforms' own
Look elsewhere if
- Pricey if you're small: $499 a month is the first step, and it rises as revenue does
- Skip it if you want a free plan or a trial, as the pricing page shows neither
- Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
- Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more
How we grade them
| 1.8GPASegMetricsWeak | 1.8GPAWicked ReportsWeak | |
|---|---|---|
| Value for money | DLaunch is $57 a month, but contact journeys and segmentation start on Grow at $197, and the category's dearer quarter starts at $127. | D$499 a month at the lowest revenue band, against a category middle of $65 and a dearest tenth that starts at $360. Higher revenue bands cost more, and Enterprise starts at $4,999. |
| Free plan and trial | D14-day free trial on every plan; the pages read don't say whether a card is needed, and there is no free plan. | FNo free plan and no trial on the pricing page. |
| Features | CAttribution, lifetime value, segments and an AI analyst. The listing shows gaps: journey reporting is not on Launch, and server-side tracking and data APIs are Scale only. | BAttribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta. But the AI and Meta features are $199 each as add-ons on Measure and Scale. |
| Ease of use | CNo store rating on record. You connect ad, email, CRM and payment accounts before data shows. | CNo store rating on record. Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher. |
| Platforms and integrations | BWeb product listing 100+ integrations and a data API on Scale. No desktop or phone app. | BWeb only. It reads orders from Shopify, BigCommerce and Stripe and ad spend from Meta, Google, TikTok, Pinterest and Snapchat, with an MCP and an outbound API from Scale. |
| Best for | following each contact from click to sale | attribution for revenue-led ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SegMetrics and Wicked Reports. How we grade
Price against what you get
SegMetrics starts at $57 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wicked Reports starts at $499 a month and scores 2.7.
Wicked Reports scores higher, and starts $442 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 4 score higher than SegMetrics for less, and 1 scores higher than Wicked Reports for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SegMetrics also covers web analytics.
At a glance
| SegMetrics | Wicked Reports | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $57 per month for up to 10,000 active contacts, billed monthly | $499 per month (revenue under $2.5M a year) |
| Free plan | None | None |
| Free trial | 14-day free trial on every plan | None listed |
| Web | ||
| Made by | SegMetrics | Wicked Reports LLC |
| Price read from | segmetrics.io | wickedreports.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
SegMetrics
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Wicked Reports
- Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
- 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
- API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
- The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.
Key features
SegMetrics
- Contact journey reporting
- Shows each step a contact takes from click to sale; included from Grow.
- Lifetime value attribution
- Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- Data Explorer and segments
- Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- AI Analyst
- Ask questions about your marketing data in plain language.
- Conversion feeder
- Sends purchase conversions back to ad platforms; listed from the Grow plan.
- Server-side tracking
- Hosts the tracking pixel on your own domain to reduce ad-blocker loss; listed on Scale.
Wicked Reports
- Attribution reports
- Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.
- Cohort and LTV views
- Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.
- Integrations
- Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.
- Sending conversions back
- Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.
- 5 Forces AI
- A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.
- MCP and API
- The vendor lists an MCP and an outbound API, the latter from the Scale plan.
Plans
SegMetrics
Launch$57
per month for up to 10,000 active contacts, billed monthly
Full-funnel analytics, essentials reporting, 100+ integrations, unlimited users and LTV tracking. The price rises with active contacts.
Grow$197
per month for up to 10,000 active contacts, billed monthly
Adds advanced reporting, customer journey tracking, ad conversion feeder, advanced segmentation and 1-on-1 onboarding.
Scale$397
per month for up to 10,000 active contacts, billed monthly
Adds advanced data APIs, unlimited custom dashboards, server-side tracking, multi-currency conversion and a dedicated account manager.
EnterpriseCustom
For companies over $10M a year in revenue; book a demo for pricing.
Wicked Reports
Measure$499
per month for annual revenue up to $2.5M
FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more.
Scale$699
per month for annual revenue up to $2.5M
Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading.
Maximize$999
per month for annual revenue up to $2.5M
Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration.
Enterprise$4,999
starting price; billing period not stated
For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales.
Ways to pay less
SegMetrics
- Annual discount
2 months free with annual billing
The pricing page's Monthly/Annual toggle advertises 2 months free on annual billing.
Wicked Reports
No public discounts listed.
Common questions
Which is cheaper, SegMetrics or Wicked Reports?
As of Nov 13, 2026, SegMetrics is cheaper to start with: $57 a month, against $499 a month for Wicked Reports. SegMetrics starts at $57 per month for up to 10,000 active contacts, billed monthly, and Wicked Reports starts at $499 per month (revenue under $2.5M a year).
Which has a free plan, SegMetrics or Wicked Reports?
As of Nov 13, 2026, neither SegMetrics nor Wicked Reports has a free plan. SegMetrics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.