Attribution App vs SegMetrics (2026): which should you pick?
As of Nov 13, 2026, Attribution App and SegMetrics share a 1.8 GPA, neither has a free plan, and SegMetrics starts cheaper, at $57 a month against $199 a month.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Attribution App
Multi-touch marketing attribution with an AI assistant link
SegMetrics
Funnel and lifetime-value attribution tied to individual contacts
Which one is for you
Pick Attribution App if
- Fits if you run a Shopify store with real ad spend and want attribution plus incrementality
- Works for HubSpot teams that want one attribution view
Look elsewhere if
- Pricey if you are a small store, as the lowest plan is $199 a month
- Tight if your traffic grows: overage is $10 per 1,000 tracked users above 10,000
- Skip it if you need data export or API access in the base price, as it is an add-on
- Watch out: onboarding is listed at $2,500 to $5,000
Pick SegMetrics if
- Fits if you sell coaching, courses or products and want revenue tied to each contact
- Works for businesses with under 10,000 active contacts
Look elsewhere if
- Skip it if you want customer journeys on a low budget, as they start on Grow at $197
- Pricey if your list is over 10,000 active contacts, since price rises with it
- Not for you if you need server-side tracking or the data APIs without paying for Scale at $397
- Watch out: annual billing is advertised as 2 months free, but its price wasn't shown
How we grade them
| 1.8GPAAttribution AppWeak | 1.8GPASegMetricsWeak | |
|---|---|---|
| Value for money | D$199 a month on Shopify and $399 on Pro, against a category middle of $62 and a dearest tenth from $360. | DLaunch is $57 a month, but contact journeys and segmentation start on Grow at $197, and the category's dearer quarter starts at $127. |
| Free plan and trial | D14-day free trial; the pages read don't say whether a card is needed, and there is no free plan. | D14-day free trial on every plan; the pages read don't say whether a card is needed, and there is no free plan. |
| Features | CAttribution models, media mix modeling, incrementality, reports and an MCP server. The listing shows a gap: data export and API access are an add-on. | CAttribution, lifetime value, segments and an AI analyst. The listing shows gaps: journey reporting is not on Launch, and server-side tracking and data APIs are Scale only. |
| Ease of use | CNo store rating on record. You install tracking and connect ad and CRM accounts; onboarding is $2,500 to $5,000 optional. | CNo store rating on record. You connect ad, email, CRM and payment accounts before data shows. |
| Platforms and integrations | BWeb product with Shopify, HubSpot, Salesforce, Segment, Klaviyo, Google Ads, Meta and CallRail, and a conversion API. | BWeb product listing 100+ integrations and a data API on Scale. No desktop or phone app. |
| Best for | multi-touch attribution for Shopify and HubSpot stores | following each contact from click to sale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attribution App and SegMetrics. How we grade
Price against what you get
Attribution App starts at $199 a month and scores 2.3 out of 4 on features, ease of use and platforms. SegMetrics starts at $57 a month and scores 2.3.
They score the same, and SegMetrics starts $142 a month lower. Of the other marketing reporting and call tracking tools on the chart, 9 score higher than Attribution App for less, and 4 score higher than SegMetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SegMetrics also covers dashboards.
At a glance
| Attribution App | SegMetrics | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month for Shopify, up to 10,000 monthly tracked users | $57 per month for up to 10,000 active contacts, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial | 14-day free trial on every plan |
| Web | ||
| Made by | Attribution | SegMetrics |
| Price read from | attributionapp.com | segmetrics.io |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Attribution App
- Above the plan limit, overage is $10 per 1,000 monthly tracked users.
- Data export and API access is an add-on quoted with your plan.
- Optional onboarding is listed at $2,500 to $5,000 on Pro and Shopify.
- Sites over 10,000 monthly tracked users must get a custom quote.
SegMetrics
- Price is set by active contacts, so a list above 10,000 costs more than the headline figures.
- Contact journey reporting, advanced segmentation and the ad conversion feeder are not on Launch.
- Server-side tracking and the data APIs are listed only on Scale.
- Annual billing is advertised as 2 months free, but its price was not shown in the default view.
Key features
Attribution App
- Attribution models
- First touch, last touch, linear, time decay and position-based, with lookback windows and ROAS compared by model.
- Media mix modeling and incrementality
- Budget optimization and lift testing, available through the AI assistant.
- Reports
- Marketing P&L by channel, cohorts and CAC payback, conversion paths and channel performance.
- MCP server
- Lets Claude, ChatGPT, Cursor and other MCP-compatible assistants query your marketing data.
- Conversion API
- Sends attribution-weighted conversions back to Google, Meta, LinkedIn and Microsoft Ads.
SegMetrics
- Contact journey reporting
- Shows each step a contact takes from click to sale; included from Grow.
- Lifetime value attribution
- Ties attribution, engagement and lifetime value together across the customer journey, with switchable attribution models.
- Data Explorer and segments
- Slice data in real time and build segments on properties or actions; multi-segment analysis compares two factors.
- AI Analyst
- Ask questions about your marketing data in plain language.
- Conversion feeder
- Sends purchase conversions back to ad platforms; listed from the Grow plan.
- Server-side tracking
- Hosts the tracking pixel on your own domain to reduce ad-blocker loss; listed on Scale.
Plans
Attribution App
Shopify$199
per month for up to 10,000 monthly tracked users, billed monthly
For Shopify stores, installed from the Shopify App Store, with every feature that Pro has.
Pro$399
per month for up to 10,000 monthly tracked users, billed monthly
For HubSpot, Twilio Segment and small Salesforce teams; $335 a month billed annually.
CustomCustom
For more than 10,000 monthly tracked users, quoted by traffic with managed onboarding included.
SegMetrics
Launch$57
per month for up to 10,000 active contacts, billed monthly
Full-funnel analytics, essentials reporting, 100+ integrations, unlimited users and LTV tracking. The price rises with active contacts.
Grow$197
per month for up to 10,000 active contacts, billed monthly
Adds advanced reporting, customer journey tracking, ad conversion feeder, advanced segmentation and 1-on-1 onboarding.
Scale$397
per month for up to 10,000 active contacts, billed monthly
Adds advanced data APIs, unlimited custom dashboards, server-side tracking, multi-currency conversion and a dedicated account manager.
EnterpriseCustom
For companies over $10M a year in revenue; book a demo for pricing.
Ways to pay less
Attribution App
- Annual discount
Save 16% annually
Pro is $335 a month billed annually versus $399 billed monthly, per the pricing page.
SegMetrics
- Annual discount
2 months free with annual billing
The pricing page's Monthly/Annual toggle advertises 2 months free on annual billing.
Common questions
Which is cheaper, Attribution App or SegMetrics?
As of Nov 13, 2026, SegMetrics is cheaper to start with: $57 a month, against $199 a month for Attribution App. Attribution App starts at $199 per month for Shopify, up to 10,000 monthly tracked users, and SegMetrics starts at $57 per month for up to 10,000 active contacts, billed monthly.
Which has a free plan, Attribution App or SegMetrics?
As of Nov 13, 2026, neither Attribution App nor SegMetrics has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.