LeadSources vs Ruler Analytics (2026): which should you pick?
As of Nov 13, 2026, LeadSources grades higher than Ruler Analytics: 2.0 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
LeadSources grades higher on value for money and the free plan. Ruler Analytics grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
LeadSources
Lead source and multi-touch attribution for form leads
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
Which one is for you
Pick LeadSources if
- Fits if most of your leads arrive through website forms
- Works for agencies that connect several client sites
Look elsewhere if
- Skip it if you track calls, chats or store sales, as it centres on form leads
- Tight if you get many leads: 250, 1,000 or 2,500 a month by plan
- Pricey if you have several sites, as 3 websites cost $148 a month
- Watch out: the page shows monthly prices by default, and yearly billing is only advertised as 20% cheaper
Pick Ruler Analytics if
- Fits if your sales close offline or by phone and you need to know which ads paid off
- Works for marketing teams matching CRM revenue, not just lead counts, to each campaign
Look elsewhere if
- Pricey if you just want to know which ad made the phone ring, at $360 a month
- Skip it if you want to try it yourself first, as there's no free plan or trial shown and buying starts with a demo
- Watch out: prices are indicative and scale with traffic, products and integrations
- Tight if you want data-driven attribution, from Medium at $601, or mix modelling, Advanced only from $1,800
- Not for you if you're an agency wanting a published rate, as partner rates aren't published
How we grade them
| 2.0GPALeadSourcesFair | 1.8GPARuler AnalyticsWeak | |
|---|---|---|
| Value for money | C$48 a month for 1 website and 250 leads, which sits between the category's cheaper quarter of $30 and the dearer quarter of $127. | DGraded against the call trackers it's listed beside, since it's an attribution platform. Small is $360 a month billed annually ($400 monthly) for up to 10k visits, and Ruler calls its prices indicative, scaled to traffic and integrations. That's several times a call tracker, though CRM revenue matching comes with it. |
| Free plan and trial | D14-day free trial; the pages read don't say whether a card is needed, and there is no free plan. | FNothing free at all. No free plan or free trial is shown, and buying starts with a demo. |
| Features | CLead source tracking, multi-touch attribution and form integrations. It does that job fully but it's a smaller job: website form leads only. | BMulti-touch attribution, call, form and chat tracking, CRM revenue matching, offline conversions sent back to ad platforms and exports to BI tools and warehouses. It covers the whole job, though data-driven attribution starts on Medium and mix modelling only on Advanced. |
| Ease of use | CNo store rating on record. You install tracking and connect each form tool. | CNo rating on record. There's tracking to install, a CRM to connect and attribution models to get your head around, though every plan comes with onboarding and a dedicated success manager. |
| Platforms and integrations | BWeb product with Gravity Forms, Typeform, Jotform, Elementor, Squarespace and GoHighLevel. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Salesforce and HubSpot, and sends data to Looker Studio, Tableau, Power BI, Snowflake, BigQuery and Redshift. |
| Best for | knowing which source sent each form lead | tying ad spend to closed revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LeadSources and Ruler Analytics. How we grade
Price against what you get
LeadSources starts at $48 a month and scores 2.3 out of 4 on features, ease of use and platforms. Ruler Analytics starts at $360 a month and scores 2.7.
Ruler Analytics scores higher, and starts $312 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than LeadSources for less, and 1 scores higher than Ruler Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LeadSources also covers web analytics.
- Ruler Analytics also covers call tracking.
At a glance
| LeadSources | Ruler Analytics | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $48 per month for 1 website and 250 leads, billed monthly | $360 per month for up to 10k visits, billed annually ($400 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | LeadSources | Ruler Analytics |
| Price read from | leadsources.io | ruleranalytics.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
LeadSources
- Plans cap leads per month: 250, 1,000 or 2,500.
- Tracking centers on website form leads and the visits before them.
- The pricing page shows monthly prices by default; yearly billing is advertised as 20% cheaper.
Ruler Analytics
- Prices are indicative starting points, scaled by monthly site traffic, products and integrations; no free plan or free trial is shown, and buying starts with a demo.
- Data-driven and impression attribution start on Medium; mix modelling and the AI agent only on Advanced.
- Agency partner rates are available but not published.
Key features
LeadSources
- Lead source tracking
- Captures leads from unlimited forms with channel, source, UTM parameters, page path, device, OS and browser attached.
- Multi-touch attribution
- Records marketing data for each lead across the full journey on your site, from first click to form submission.
- Form integrations
- Works with form tools including Cognito Forms, Gravity Forms, Jotform, Typeform and WPForms.
- Multi-site tracking
- Higher plans cover several websites from one account.
Ruler Analytics
- Multi-touch attribution
- First click, last click, linear, time decay and position-based models, plus data-driven and impression attribution from Medium.
- Call, form and chat tracking
- Dynamic call tracking or a third-party call tracker, form tools such as Calendly and Typeform, and live chat apps feed conversions into each journey.
- CRM revenue matching
- Connects to Salesforce, HubSpot, Dynamics 365, Pipedrive and others to follow leads through to closed revenue.
- Offline conversions back to ad platforms
- Records offline touch points such as sales calls and trade shows, and sends offline revenue back to the ad platforms.
- Marketing mix modelling
- The Advanced plan models ROAS for online and offline channels, shows diminishing returns and forecasts budget scenarios.
- BI and warehouse exports
- Sends data to Looker Studio, Tableau, Power BI and Whatagraph, and to Snowflake, BigQuery and Redshift.
Plans
LeadSources
Starter$48
per month for 1 website and 250 leads, billed monthly
Unlimited forms, lead source tracking and a multi-touch attribution model.
Growth$148
per month for 3 websites and 1,000 leads, billed monthly
Unlimited forms with the same tracking features.
Agency$280
per month for unlimited websites and 2,500 leads, billed monthly
Unlimited websites so an agency can connect every client.
EnterpriseCustom
Unlimited websites and a custom lead allowance, sold through sales.
Ruler Analytics
Small$360
per month for up to 10k visits, billed annually ($400 billed monthly)
First-party tracking, integrations, multi-touch attribution, phone, email and chat support, a dedicated success manager and onboarding.
Medium$601
per month for up to 50k visits, billed annually ($668 billed monthly)
Adds advanced segmentation and data-driven and impression attribution.
Large$1,193
per month for up to 100k visits, billed annually ($1,326 monthly)
Medium's features for sites with up to 100,000 visits a month.
Advanced$1,800
per month and up for 100k+ visits, billed annually
Adds marketing mix modelling, a budget scenario planner and an AI analyst and media planner agent. $2,000 and up billed monthly.
Ways to pay less
LeadSources
- Annual discount
Save 20% with yearly billing
The pricing page offers a yearly option labeled save 20%.
Ruler Analytics
- Annual discount
Save 10% on annual deals
Annual billing takes about 10% off: Small is $360 a month instead of $400, and Medium $601 instead of $668.
Common questions
Which is cheaper, LeadSources or Ruler Analytics?
As of Nov 13, 2026, LeadSources is cheaper to start with: $48 a month, against $360 a month for Ruler Analytics. LeadSources starts at $48 per month for 1 website and 250 leads, billed monthly, and Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly).
Which has a free plan, LeadSources or Ruler Analytics?
As of Nov 13, 2026, neither LeadSources nor Ruler Analytics has a free plan. LeadSources has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.