LeadSources vs WhatConverts (2026): which should you pick?

Pick LeadSources if

• Fits if most of your leads arrive through website forms
• Works for agencies that connect several client sites

Look elsewhere if

• Skip it if you track calls, chats or store sales, as it centres on form leads
• Tight if you get many leads: 250, 1,000 or 2,500 a month by plan
• Pricey if you have several sites, as 3 websites cost $148 a month
• Watch out: the page shows monthly prices by default, and yearly billing is only advertised as 20% cheaper

Pick WhatConverts if

• Fits if your leads come by phone, form and chat and you want them in one list
• Works for franchises tracking marketing across many locations, or marking which leads became sales

Look elsewhere if

• Pricey if you're an agency with a few clients, since more than one account means $500 a month
• Tight if you want Google Ads data on the $30 plan, as that starts on Plus
• Watch out: usage past the credit is billed, at $2.50 per extra number, 4.5¢ a minute and 2¢ a minute to transcribe
• Pricey if you want your own brand on the dashboard, as white-labeling is $50 a month extra on every plan
• Not for you if you want a phone or desktop app, as it's web only

LeadSources

• Plans cap leads per month: 250, 1,000 or 2,500.
• Tracking centers on website form leads and the visits before them.
• The pricing page shows monthly prices by default; yearly billing is advertised as 20% cheaper.

WhatConverts

• Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
• Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
• Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
• White-labeling the dashboard and emails is $50 a month extra on every plan.

LeadSources

Lead source tracking

Captures leads from unlimited forms with channel, source, UTM parameters, page path, device, OS and browser attached.

Multi-touch attribution

Records marketing data for each lead across the full journey on your site, from first click to form submission.

Form integrations

Works with form tools including Cognito Forms, Gravity Forms, Jotform, Typeform and WPForms.

Multi-site tracking

Higher plans cover several websites from one account.

WhatConverts

Call tracking

Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.

Form, chat and e-commerce tracking

From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.

Lead management

All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.

Marketing and custom reports

Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.

Customer journey

Elite records every attribution touch point and the pages each visitor saw before becoming a lead.

Tracking numbers in 40 countries

Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.

LeadSources

• Starter$48

  per month for 1 website and 250 leads, billed monthly

  Unlimited forms, lead source tracking and a multi-touch attribution model.

• Growth$148

  per month for 3 websites and 1,000 leads, billed monthly

  Unlimited forms with the same tracking features.

• Agency$280

  per month for unlimited websites and 2,500 leads, billed monthly

  Unlimited websites so an agency can connect every client.

• EnterpriseCustom

  Unlimited websites and a custom lead allowance, sold through sales.

WhatConverts

• Call Tracking$30

  per month for 1 account, with $30 of usage credit

  Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.

• Plus$60

  per month for 1 account, with $30 of usage credit

  Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.

• Pro$100

  per month for 1 account, with $30 of usage credit

  Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.

• Elite$160

  per month for 1 account, with $30 of usage credit

  Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.

• Plus (unlimited accounts)$500

  per month for unlimited accounts, with $250 of usage credit

  For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.

• Pro (unlimited accounts)$800

  per month for unlimited accounts, with $300 of usage credit

  Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.

LeadSources

• Annual discount

  Save 20% with yearly billing

  The pricing page offers a yearly option labeled save 20%.

WhatConverts

No public discounts listed.