AgencyAnalytics vs Octoboard (2026): which should you pick?
As of Nov 13, 2026, we pick AgencyAnalytics: it is second in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.6 against 2.4.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
AgencyAnalytics grades higher on features. Octoboard grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Octoboard
Modular marketing, PPC, web and e-commerce analytics dashboards
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick Octoboard if
- Fits if you want to pay for one module, like PPC or e-commerce, rather than a bundle
- Works for small teams that want a white-label client portal cheaply
Look elsewhere if
- Tight if you use several modules, since each carries its own price and cap
- Watch out: prices are in euros and yearly billing is shown as 30% off
- Watch out: the free plan's limits aren't stated on the pricing page
- Watch out: the agency tab's prices could not be read
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.4GPAOctoboardFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | B€12 to €20 a month per module, below this category's cheaper quarter at $30. Each module has its own cap, and a few add up. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | CA free plan with no card, whose limits the pricing page doesn't state. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | CSEO and PPC reports, web analytics, e-commerce and MCP. Each is a separate module with its own allowance. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo store rating on record. You connect sources and build dashboards. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, with data sources, BigQuery and Sheets exports and an MCP. |
| Best for | white-labeled client reporting for agencies | small pay-per-module analytics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Octoboard. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. Octoboard starts at about $13.41 a month and scores 2.3.
AgencyAnalytics scores higher, and starts $6.59 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and none scores higher than Octoboard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics also covers backlink analysis.
- Octoboard also covers web analytics.
At a glance
| AgencyAnalytics | Octoboard | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | €12 per month for the Ecommerce Analytics module, billed monthly |
| Free plan | None | A free plan with no credit card needed; its limits are not stated on the pricing page. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | AgencyAnalytics Inc | Octoboard |
| Price read from | agencyanalytics.com | octoboard.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Octoboard
- Prices are shown in euros and each module has its own usage cap, so a multi-module setup adds up.
- Yearly billing is shown as saving 30%, but the figures above are monthly prices.
- The pricing page has a separate For Marketing Agency tab whose prices could not be read here.
- The free plan's limits are not spelled out on the pricing page.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Octoboard
- Automated marketing reports
- Marketing Analytics builds scheduled SEO and PPC reports and unlimited dashboards, with a white-label client portal.
- Cross-channel PPC analytics
- The PPC module adds custom metrics and dimensions, currency conversion, data mapping and exports to BigQuery and Google Sheets.
- Web and e-commerce analytics
- Separate modules cover real-time site events, heatmaps and funnels, and live orders, carts and customer segments.
- Keyword rank tracker
- The site lists a keyword rank tracker among its business features; Marketing Analytics includes 100 keywords.
- MCP for AI agents
- The Octoboard MCP gives AI agents access to your cloud data to query it and build reports inside the AI tool.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Octoboard
Ecommerce Analytics€12
per month for 500 orders and 1,000 emails, billed monthly
Real-time transactions, shopping cart analytics, customer segmentation and email marketing features; extra usage in steps.
Web Analytics€14
per month for 10,000 website events, billed monthly
Real-time dashboards, geo-location, IP-to-business conversion, page heatmaps, goals and sales funnel analytics.
Marketing Analytics€15
per month for 3 data sources, billed monthly
Automated SEO and PPC reports, unlimited dashboards, white-label client portal, 100 keywords and 20 SEO audits.
PPC Data Analytics€20
per month for €10,000 monthly ad spend, billed monthly
Cross-channel paid advertising analytics with custom metrics, currency conversion, data mapping and exports to BigQuery and Sheets.
Octoboard MCP€12
per month for 1,000 MCP requests, billed monthly
Lets AI agents query your Octoboard data and build reports inside the AI tool; charged in steps of 1,000 requests.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Octoboard
- Annual discount
Yearly billing saves 30%
The pricing page's Yearly toggle is labeled as a 30% saving against monthly billing.
Common questions
Which is cheaper, AgencyAnalytics or Octoboard?
As of Nov 12, 2026, Octoboard is cheaper to start with: about $13.41 a month, against $20 a month for AgencyAnalytics. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and Octoboard starts at €12 per month for the Ecommerce Analytics module, billed monthly.
Which has a free plan, AgencyAnalytics or Octoboard?
As of Nov 12, 2026, only Octoboard has a free plan. AgencyAnalytics does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.