Klipfolio vs Data Studio
We give Klipfolio a 2.4 GPA and Data Studio a 3.0, out of 4.0. Klipfolio grades higher on features. Data Studio grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Klipfolio
Custom-built business dashboards from 130+ sources and APIs
Data Studio
Google's free report and dashboard builder, formerly Looker Studio
How we grade them
| 2.4GPAKlipfolioFair | 3.0GPAData StudioVery good | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: Agency Starter at $160 a month billed annually ($180 monthly) for 5 client dashboards. That's at the dear end for 5 clients, and white-labeling needs Agency Pro at $440 or a $299-a-month add-on. | AFree for creators and viewers: the report editor, Google connectors, 1,300+ community connectors, sharing and embedding. A small agency can report on 5 clients for $0. Pro, at $9 per user per project a month, adds team workspaces, more scheduling, Gemini and support. |
| Free plan and trial | CNo free plan. The 14-day trial of Klips needs no payment details. | AData Studio itself costs nothing, and the free version is the real product: the editor, connectors, sharing, editing together live and embedding, with no cap a normal person would reach. There's a 30-day trial of Pro as well. |
| Features | B130+ connectors plus SQL databases, files, FTP and any REST API, formulas to model and join data, client accounts for agencies, PDF reports and white-labeling on the top agency plans. It covers the whole job, and almost any calculation can be shown. | CA flexible drag-and-drop report builder with 1,400+ sources and embedding. But it's a general report tool, not an agency one: most non-Google sources, such as other ad platforms, come through third-party community connectors, and team workspaces need Pro. |
| Ease of use | CNo rating on record. Every chart is built with spreadsheet-style formulas, which is great for analysts and a real learning curve for everyone else. | CNo rating on record. Pulling in GA4 with a Google account is quick, but you build every report yourself on the canvas, and that takes some learning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, HubSpot, Salesforce, Shopify, CallRail, Sheets and Snowflake, and to any REST API, with view-only links and scheduled email snapshots from Grow. | BWeb, plus Google's Looker app on iPhone and Android, though it only opens Data Studio content for Pro users. It connects to Google Analytics, Ads, Sheets, BigQuery, Excel, MySQL, PostgreSQL and Redshift, and reports embed on any web page. |
| Best for | custom dashboards built with formulas | free reports on Google Analytics and Ads data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Klipfolio and Data Studio. How we grade
Price against what you get
Klipfolio starts at $120 a month and scores 2.7 out of 4 on features, ease of use and platforms. Data Studio starts at $9 a month for each person and scores 2.3.
Klipfolio scores higher, and starts $111 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Klipfolio for less, and none scores higher than Data Studio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Klipfolio starts at $120 per month for 3 dashboards, billed annually ($140 billed monthly). Data Studio starts at $9 per user / month, per project.
- Data Studio has a free plan. Klipfolio does not, though it has a free trial.
- Only Data Studio lists iOS and Android apps.
- Klipfolio also covers spreadsheets.
At a glance
| Klipfolio | Data Studio | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $120 per month for 3 dashboards, billed annually ($140 billed monthly) | $9 per user / month, per project |
| Free plan | None | Data Studio itself costs nothing for creators and viewers: the report editor, connectors to Google products and 1,300+ community connectors, sharing, embedding and live collaboration. |
| Free trial | 14-day free trial of Klips, no payment details needed | 30-day free trial of Data Studio Pro with no limit on users |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Klipfolio Inc. | |
| Price read from | klipfolio.com | cloud.google.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Klipfolio
- Analysts who want full control over how each metric is calculated
- Teams pulling data from databases and APIs as well as marketing tools
- Agencies that want branded client dashboards on their own domain
Data Studio
- Marketers building free reports on Google Analytics and Google Ads data
- Teams whose data already lives in Google Sheets or BigQuery
- Anyone who needs to embed a live report on a website
Worth knowing
Klipfolio
- Dashboard caps are low on the entry plans; extra dashboards are $8 a month each billed annually ($5 on agency plans).
- White-labeling is a $299-a-month add-on outside Agency Pro and Premier; a custom domain alone is $90 and a custom theme $69 a month.
- Published links and scheduled reports start on Grow; SSO is a $63-a-month add-on below Team.
- These prices are for Klips; PowerMetrics, Klipfolio's metrics-based analytics product, is sold separately.
Data Studio
- Pro costs $9 per user per project a month; Google says the per-user price varies with the length of the subscription.
- Technical support needs both a Pro subscription and a separate Google Cloud support plan.
- The mobile app is Google's Looker app and works with Data Studio content only for Pro users.
- Most non-Google sources, such as other ad platforms, connect through community connectors built by third parties.
Key features
Klipfolio
- 130+ integrations and REST API
- Connectors for Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail and more, plus SQL databases, files, FTP and any REST API.
- Spreadsheet-style formulas
- Model and join data and build each chart, or Klip, with formulas, so dashboards can show almost any calculation.
- Published links and scheduled reports
- From Grow, share view-only dashboards by public or private password-protected link, and email PDF or image snapshots on a schedule.
- Client accounts for agencies
- Agency plans manage separate client accounts from one parent account and move dashboards, Klips and data sources between them.
- White-labeling
- Remove Klipfolio branding, rename terms, apply your CSS and sign in on your own domain. Included on Agency Pro and Premier, otherwise an add-on.
- Faster data refresh tiers
- Data refreshes every 4 hours on Base, hourly on Grow, every 15 minutes on Team and up to the minute on Team+.
Data Studio
- Drag-and-drop report editor
- Build multi-page interactive reports with charts, filters, images and text on a pixel-exact or snap-to-grid canvas.
- 1,400+ data sources
- Built-in connectors for Google Analytics, Google Ads, Sheets and BigQuery, plus databases and over 1,300 community connectors built by others.
- Sharing and embedding
- Share reports with people or groups, edit them together in real time, or embed them on any web page.
- Team workspaces (Pro)
- Pro keeps reports in shared workspaces owned by the organization, so they keep working when their creator leaves.
- Scheduled delivery and alerts (Pro)
- Pro allows up to 200 delivery schedules per report, delivery to Google Chat, and alerts when a chart meets set conditions.
- Gemini and conversational analytics
- Pro users can ask questions about their data in plain language, write calculated fields from prompts and send content to Slides.
Plans
Klipfolio
Base$120
per month for 3 dashboards, billed annually ($140 billed monthly)
Unlimited users, 4-hour data refresh, data modelling and joins, PDF reports, templates and your logo.
Grow$190
per month for 10 dashboards, billed annually ($220 billed monthly)
1-hour refresh, plus published links for sharing dashboards and scheduled email reports.
Team$310
per month for 20 dashboards, billed annually ($350 billed monthly)
15-minute refresh, single sign-on and a daily warm-up refresh. Team+ is $600 a month ($690 monthly) for 40 dashboards and up-to-the-minute data.
Agency Starter$160
per month for 5 clients, billed annually ($180 billed monthly)
For agencies: 5 dashboards for 5 client accounts, unlimited users, 4-hour refresh and PDF reports. Lite is $240 a month for 15 clients.
Agency Pro$440
per month for 30 clients, billed annually ($490 billed monthly)
30 dashboards and clients, 30-minute refresh, the White-Label Bundle, custom domain, SSO and priority support. Premier is $900 a month for 80.
Data Studio
Data Studio$0
Self-service reports and dashboards at no charge, with built-in Google connectors, community connectors, sharing and embedding.
Data Studio Pro$9
per user / month, per project
Content owned by a Google Cloud project, team workspaces, up to 200 delivery schedules per report, Gemini assistance, the mobile app and Cloud support.
Ways to pay less
Klipfolio
- Annual discount
Lower monthly rate with annual billing
Billed annually, Base is $120 a month instead of $140, Grow $190 instead of $220, and Agency Starter $160 instead of $180.
Data Studio
No public discounts listed.
