AgencyAnalytics vs Data Studio
We give AgencyAnalytics a 2.6 GPA and Data Studio a 3.0, out of 4.0. AgencyAnalytics grades higher on features. Data Studio grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Data Studio
Google's free report and dashboard builder, formerly Looker Studio
How we grade them
| 2.6GPAAgencyAnalyticsGood | 3.0GPAData StudioVery good | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | AFree for creators and viewers: the report editor, Google connectors, 1,300+ community connectors, sharing and embedding. A small agency can report on 5 clients for $0. Pro, at $9 per user per project a month, adds team workspaces, more scheduling, Gemini and support. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | AData Studio itself costs nothing, and the free version is the real product: the editor, connectors, sharing, editing together live and embedding, with no cap a normal person would reach. There's a 30-day trial of Pro as well. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | CA flexible drag-and-drop report builder with 1,400+ sources and embedding. But it's a general report tool, not an agency one: most non-Google sources, such as other ad platforms, come through third-party community connectors, and team workspaces need Pro. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo rating on record. Pulling in GA4 with a Google account is quick, but you build every report yourself on the canvas, and that takes some learning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb, plus Google's Looker app on iPhone and Android, though it only opens Data Studio content for Pro users. It connects to Google Analytics, Ads, Sheets, BigQuery, Excel, MySQL, PostgreSQL and Redshift, and reports embed on any web page. |
| Best for | white-labeled client reporting for agencies | free reports on Google Analytics and Ads data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Data Studio. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. Data Studio starts at $9 a month for each person and scores 2.3.
AgencyAnalytics scores higher, and starts $11 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and none scores higher than Data Studio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly). Data Studio starts at $9 per user / month, per project.
- Data Studio has a free plan. AgencyAnalytics does not, though it has a free trial.
- Only Data Studio lists iOS and Android apps.
- AgencyAnalytics also covers rank tracking and backlink analysis.
At a glance
| AgencyAnalytics | Data Studio | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $9 per user / month, per project |
| Free plan | None | Data Studio itself costs nothing for creators and viewers: the report editor, connectors to Google products and 1,300+ community connectors, sharing, embedding and live collaboration. |
| Free trial | 14-day free trial, no credit card required | 30-day free trial of Data Studio Pro with no limit on users |
| Web | ||
| iOS | ||
| Android | ||
| Made by | AgencyAnalytics Inc | |
| Price read from | agencyanalytics.com | cloud.google.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AgencyAnalytics
- Marketing agencies that send monthly reports to many clients
- Agencies that want a branded portal clients can log in to
- Teams that need unlimited staff seats without per-user pricing
Data Studio
- Marketers building free reports on Google Analytics and Google Ads data
- Teams whose data already lives in Google Sheets or BigQuery
- Anyone who needs to embed a live report on a website
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Data Studio
- Pro costs $9 per user per project a month; Google says the per-user price varies with the length of the subscription.
- Technical support needs both a Pro subscription and a separate Google Cloud support plan.
- The mobile app is Google's Looker app and works with Data Studio content only for Pro users.
- Most non-Google sources, such as other ad platforms, connect through community connectors built by third parties.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Data Studio
- Drag-and-drop report editor
- Build multi-page interactive reports with charts, filters, images and text on a pixel-exact or snap-to-grid canvas.
- 1,400+ data sources
- Built-in connectors for Google Analytics, Google Ads, Sheets and BigQuery, plus databases and over 1,300 community connectors built by others.
- Sharing and embedding
- Share reports with people or groups, edit them together in real time, or embed them on any web page.
- Team workspaces (Pro)
- Pro keeps reports in shared workspaces owned by the organization, so they keep working when their creator leaves.
- Scheduled delivery and alerts (Pro)
- Pro allows up to 200 delivery schedules per report, delivery to Google Chat, and alerts when a chart meets set conditions.
- Gemini and conversational analytics
- Pro users can ask questions about their data in plain language, write calculated fields from prompts and send content to Slides.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Data Studio
Data Studio$0
Self-service reports and dashboards at no charge, with built-in Google connectors, community connectors, sharing and embedding.
Data Studio Pro$9
per user / month, per project
Content owned by a Google Cloud project, team workspaces, up to 200 delivery schedules per report, Gemini assistance, the mobile app and Cloud support.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Data Studio
No public discounts listed.
