DashThis vs Data Studio
We give DashThis a 2.2 GPA and Data Studio a 3.0, out of 4.0. Data Studio grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DashThis
White-labeled marketing report dashboards priced by dashboard
Data Studio
Google's free report and dashboard builder, formerly Looker Studio
How we grade them
| 2.2GPADashThisFair | 3.0GPAData StudioVery good | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Individual covers only 3 dashboards, so 5 clients need Professional at $139 a month billed yearly ($164 monthly) for 10. That's on the dear side for 5 clients, though white-labeling and unlimited users come with it. | AFree for creators and viewers: the report editor, Google connectors, 1,300+ community connectors, sharing and embedding. A small agency can report on 5 clients for $0. Pro, at $9 per user per project a month, adds team workspaces, more scheduling, Gemini and support. |
| Free plan and trial | CNo free plan. The 14-day trial gives you 10 dashboards with no credit card. When it ends, your dashboards stay saved but locked until you pay. | AData Studio itself costs nothing, and the free version is the real product: the editor, connectors, sharing, editing together live and embedding, with no cap a normal person would reach. There's a 30-day trial of Pro as well. |
| Features | CMulti-source dashboards with blended data, templates and cloning, white-label on your own domain, scheduled emails, PDFs and AI insights. The gap is integrations: about 34 native ones, with everything else coming in through Google Sheets or CSV. | CA flexible drag-and-drop report builder with 1,400+ sources and embedding. But it's a general report tool, not an agency one: most non-Google sources, such as other ad platforms, come through third-party community connectors, and team workspaces need Pro. |
| Ease of use | CNo rating on record. Preset dashboards and cloning make each new client quicker, but you still connect every account and arrange the widgets yourself. | CNo rating on record. Pulling in GA4 with a Google account is quick, but you build every report yourself on the canvas, and that takes some learning. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, Meta Ads, LinkedIn Ads, Search Console, Semrush, CallRail and Shopify, and Claude or ChatGPT can read dashboards through its MCP connector. | BWeb, plus Google's Looker app on iPhone and Android, though it only opens Data Studio content for Pro users. It connects to Google Analytics, Ads, Sheets, BigQuery, Excel, MySQL, PostgreSQL and Redshift, and reports embed on any web page. |
| Best for | simple per-client marketing dashboards | free reports on Google Analytics and Ads data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashThis and Data Studio. How we grade
Price against what you get
DashThis starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Data Studio starts at $9 a month for each person and scores 2.3.
They score the same, and Data Studio starts $35 a month lower. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than DashThis for less, and none scores higher than Data Studio for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DashThis starts at $44 per month for 3 dashboards, billed yearly ($54 billed monthly). Data Studio starts at $9 per user / month, per project.
- Data Studio has a free plan. DashThis does not, though it has a free trial.
- Only Data Studio lists iOS and Android apps.
At a glance
| DashThis | Data Studio | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $44 per month for 3 dashboards, billed yearly ($54 billed monthly) | $9 per user / month, per project |
| Free plan | None | Data Studio itself costs nothing for creators and viewers: the report editor, connectors to Google products and 1,300+ community connectors, sharing, embedding and live collaboration. |
| Free trial | 14-day free trial with 10 dashboards, no credit card required | 30-day free trial of Data Studio Pro with no limit on users |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Moment Zero Inc. | |
| Price read from | dashthis.com | cloud.google.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DashThis
- Agencies building one report dashboard per client
- Small teams that want white-label reports without paying per user
- Marketers who mostly report on Google, Meta and LinkedIn ads
Data Studio
- Marketers building free reports on Google Analytics and Google Ads data
- Teams whose data already lives in Google Sheets or BigQuery
- Anyone who needs to embed a live report on a website
Worth knowing
DashThis
- Plans cap dashboards and sources; each connected account, such as one GA4 property or ad account, counts as one source.
- Custom questions and client context in AI Insights Pro cost $19 a month, or $15 a month billed yearly.
- There is no free plan; when the trial ends, dashboards stay saved but cannot be opened until you pay.
- Native integrations number about 34; other platforms come in through Google Sheets or CSV files.
Data Studio
- Pro costs $9 per user per project a month; Google says the per-user price varies with the length of the subscription.
- Technical support needs both a Pro subscription and a separate Google Cloud support plan.
- The mobile app is Google's Looker app and works with Data Studio content only for Pro users.
- Most non-Google sources, such as other ad platforms, connect through community connectors built by third parties.
Key features
DashThis
- 34+ native integrations
- Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, CallRail, Shopify and more, plus Google Sheets and CSV uploads for anything else.
- Multi-source dashboards
- Put several platforms and accounts in one dashboard and blend data, such as combined ad spend from Facebook Ads and Google Ads.
- Templates and cloning
- Start from preset dashboards and KPI bundles, save your own templates and clone a dashboard for each new client.
- White label and custom domain
- Remove DashThis branding, add your logo and colors, and share dashboards from your own domain and email address on every plan.
- Automated sharing
- Schedule email dispatches of updated dashboards, share live links or export PDFs, with comments and widget notes.
- AI insights and MCP connector
- Free preset AI insights flag wins, issues and opportunities; an MCP connector lets Claude or ChatGPT read your dashboards.
Data Studio
- Drag-and-drop report editor
- Build multi-page interactive reports with charts, filters, images and text on a pixel-exact or snap-to-grid canvas.
- 1,400+ data sources
- Built-in connectors for Google Analytics, Google Ads, Sheets and BigQuery, plus databases and over 1,300 community connectors built by others.
- Sharing and embedding
- Share reports with people or groups, edit them together in real time, or embed them on any web page.
- Team workspaces (Pro)
- Pro keeps reports in shared workspaces owned by the organization, so they keep working when their creator leaves.
- Scheduled delivery and alerts (Pro)
- Pro allows up to 200 delivery schedules per report, delivery to Google Chat, and alerts when a chart meets set conditions.
- Gemini and conversational analytics
- Pro users can ask questions about their data in plain language, write calculated fields from prompts and send content to Slides.
Plans
DashThis
Individual$44
per month for 3 dashboards, billed yearly ($54 billed monthly)
3 dashboards and 15 connected sources, with every feature: white-labeling, custom domain, scheduled emails, PDF export and the MCP connector.
Professional$139
per month for 10 dashboards, billed yearly ($164 billed monthly)
10 dashboards and 40 sources, with the same features and unlimited users.
Business$279
per month for 25 dashboards, billed yearly ($324 billed monthly)
25 dashboards and 100 sources. DashThis marks it as its most popular plan.
Standard$429
per month for 50 dashboards, billed yearly ($499 billed monthly)
50 dashboards and 200 sources. The price rises with dashboards: $664 a month billed yearly for 100 dashboards and 400 sources.
CustomCustom
For more than 1,500 dashboards, priced through sales.
Data Studio
Data Studio$0
Self-service reports and dashboards at no charge, with built-in Google connectors, community connectors, sharing and embedding.
Data Studio Pro$9
per user / month, per project
Content owned by a Google Cloud project, team workspaces, up to 200 delivery schedules per report, Gemini assistance, the mobile app and Cloud support.
Ways to pay less
DashThis
- Annual discount
Lower monthly rate with yearly billing
Paid yearly, Individual is $44 a month instead of $54 (saving $120 a year) and Business $279 instead of $324 (saving $540 a year).
Data Studio
No public discounts listed.
