Invoca vs Marchex (2026): which should you pick?
As of Nov 12, 2026, Invoca grades higher than Marchex: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Invoca grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Invoca if
- Fits if you run an enterprise team that attributes phone calls to ad campaigns
- Works for pay-per-call and affiliate programs, which have separate tiers
Look elsewhere if
- Not for you if you want to see prices: all tiers are quoted
- Watch out: Signal AI, PreSense and AI quality scoring are add-ons
- Watch out: Salesforce and some other integrations are paid add-ons
- Tight if you grow: number allowances are 6,000, 12,000 and 18,000 a year by tier
- Skip it if you want a trial or free plan, as none is listed
Pick Marchex if
- Fits if you attribute phone leads to campaigns in automotive, home services or healthcare
- Works for agencies and in-house teams with call volume
Look elsewhere if
- Not for you if you want prices: the pricing address returns not-found
- Skip it if you want a trial or free plan, as none is shown
- Watch out: call tracking, conversation intelligence and texting are separate products
- Too light on public detail to compare, since limits and plans are not shown
How we grade them
| 1.8GPAInvocaWeak | 1.6GPAMarchexWeak | |
|---|---|---|
| Value for money | CNo prices are published; every tier is a custom quote. | CNo price published, so it sits in the middle by default. |
| Free plan and trial | FNo free plan or trial on the pricing page. | FNo free plan or trial on the pages we read. |
| Features | CNumber swapping, offline conversion import, recording, IVR and ad and CRM links. Signal AI, PreSense and AI quality scoring are add-ons, and Salesforce is paid. | CNumber swapping, call outcomes into ad platforms, conversation analysis and Spanish and French transcription. Texting and Bring Your Own Conversations are separate products. |
| Ease of use | CNo store rating on record. Numbers, routing and integrations take setup. | CNo store rating on record. Numbers, routing and ad links need setup. |
| Platforms and integrations | BWeb only, with Google Ads, GA4, Microsoft, Meta, HubSpot and Slack on Pro, and more higher up. | CWeb only, with no integrations list on record. |
| Best for | call tracking and conversation analytics for enterprises | call tracking and conversation intelligence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Invoca and Marchex. How we grade
Where they differ
- Invoca also covers dashboards.
- Marchex also covers sMS marketing.
In commonWebAI featuresReportsCall tracking
At a glance
| Invoca | Marchex | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Invoca Inc. | Marchex, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Invoca
- No prices are published; every tier is a custom quote.
- Signal AI, PreSense and AI-Powered Quality Management are add-ons, not part of the base tiers.
- Salesforce CRM and some other premium integrations are paid add-ons on Pro and Enterprise.
- Number allowances differ by tier: 6,000 on Pro, 12,000 on Enterprise and 18,000 on Elite, counted annually.
Marchex
- No pricing page exists; the pricing URL returns a not-found page, so costs are unverified.
- Call tracking, conversation intelligence and texting are listed as separate products.
- Business text messaging and Bring Your Own Conversations are listed as separate products from call tracking.
Key features
Invoca
- Dynamic number insertion
- Swaps the phone number on a website per visitor so each call links to session-level digital data such as the campaign and keyword.
- Offline conversion import
- Call outcomes and revenue can be reported back by file upload or API, for closed-loop attribution against ad spend.
- Ad and CRM integrations
- Pro lists Google Ads, Google Analytics 4, Microsoft Ads, Meta Ads, HubSpot and Slack; higher tiers add more ad platforms.
- Call recording and IVR
- Calls can be recorded and routed through custom IVRs, with alerts for unanswered calls and voicemails.
- Signal AI add-on
- A paid add-on that transcribes calls and detects intent, outcome, topics and sentiment, with custom AI models and keyword spotting.
- Tiers for pay-per-call
- Separate Performance Professional and Performance Enterprise tiers add payout assignment, campaign syndication and real-time routing.
Marchex
- Call tracking and attribution
- Dynamic number insertion links calls to the campaigns, channels and keywords that produced them.
- Conversation intelligence
- AI analysis of recorded conversations to classify call outcomes and review agent performance.
- Call outcomes into ad platforms
- Call data can be pushed into third-party marketing platforms to adjust ad spend.
- Language handling
- Detects the languages in a call and transcribes Spanish and French calls into English text.
- Business text messaging
- A separate product line for messaging customers, listed next to call tracking and conversation intelligence.
Plans
Invoca
Pricing could not be confirmed. See invoca.com.
Marchex
Pricing could not be confirmed. See marchex.com.
Common questions
Which is cheaper, Invoca or Marchex?
As of Nov 12, 2026, Invoca has no price we could confirm, and Marchex has no price we could confirm.
Which has a free plan, Invoca or Marchex?
As of Nov 12, 2026, neither Invoca nor Marchex has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.