Convirza vs Marchex (2026): which should you pick?
As of Nov 12, 2026, Convirza grades higher than Marchex: 2.4 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Convirza grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Convirza
Call tracking with AI call scoring, by app or API
Which one is for you
Pick Convirza if
- Fits if you run call tracking for a single business and want a low entry price
- Works for developers adding call scoring to their own product
Look elsewhere if
- Watch out: usage is metered: recording $0.08 a minute, numbers $3 a month, AI scoring from $0.02 a minute
- Watch out: App plan billing periods aren't stated on the page
- Tight if you stay on the free API plan: the $20 is one-time and 100 scored calls a month is the cap
- Pricey if you need white label on the App, which means Agency at $149
- Watch out: texts carry carrier fees and API plans draw usage from monthly credits
Pick Marchex if
- Fits if you attribute phone leads to campaigns in automotive, home services or healthcare
- Works for agencies and in-house teams with call volume
Look elsewhere if
- Not for you if you want prices: the pricing address returns not-found
- Skip it if you want a trial or free plan, as none is shown
- Watch out: call tracking, conversation intelligence and texting are separate products
- Too light on public detail to compare, since limits and plans are not shown
How we grade them
| 2.4GPAConvirzaFair | 1.6GPAMarchexWeak | |
|---|---|---|
| Value for money | BApp Starter is $29 a month, just under this category's cheaper quarter at $30, and Agency is $149. Recording is $0.08 a minute and numbers $3 a month on top. | CNo price published, so it sits in the middle by default. |
| Free plan and trial | CThe API Free plan gives $20 in one-time credits and 100 scored calls a month with no card. The App plans have no free tier. | FNo free plan or trial on the pages we read. |
| Features | CTracking by campaign, recording, AI scoring, white label on Agency and API, MCP. App and API plans have different rates, and texting is per message. | CNumber swapping, call outcomes into ad platforms, conversation analysis and Spanish and French transcription. Texting and Bring Your Own Conversations are separate products. |
| Ease of use | CNo store rating on record. You set up numbers, campaigns and integrations first. | CNo store rating on record. Numbers, routing and ad links need setup. |
| Platforms and integrations | BWeb only, with integrations, an API, webhooks and an MCP connection to Claude or ChatGPT. | CWeb only, with no integrations list on record. |
| Best for | call tracking with a free tier for developers | call tracking and conversation intelligence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Convirza and Marchex. How we grade
Where they differ
- Marchex also covers sMS marketing.
At a glance
| Convirza | Marchex | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $29 per month (App Starter) | Not published |
| Free plan | API Free plan: $20 in one-time credits and 100 free scored calls every month, with no card needed. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Convirza, Inc. | Marchex, Inc. |
| Price read from | convirza.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Convirza
- The page has App, API and Enterprise tabs with different plans and usage rates; both App and API plans are listed here.
- Usage is metered: App Starter records at $0.08 a minute and numbers cost $3 a month.
- API plans draw usage from monthly credits, and texts carry carrier fees.
- App plan billing periods are not stated on the page.
Marchex
- No pricing page exists; the pricing URL returns a not-found page, so costs are unverified.
- Call tracking, conversation intelligence and texting are listed as separate products.
- Business text messaging and Bring Your Own Conversations are listed as separate products from call tracking.
Key features
Convirza
- Call tracking by campaign
- Tracks and records calls by campaign, with reporting and integrations on the App plans.
- AI call scoring
- Standard scoring is $0.02 a minute and advanced QA scoring $0.03 a minute on the App Starter rates, with sentiment and topic add-ons.
- API and MCP
- API plans build tracking and scoring into your own product, and an MCP connection links Convirza to Claude or ChatGPT.
- White label
- Agency (App) and Pro (API) plans let agencies offer the service under their own brand.
- Texting
- SMS and MMS are billed per message on the App plans.
Marchex
- Call tracking and attribution
- Dynamic number insertion links calls to the campaigns, channels and keywords that produced them.
- Conversation intelligence
- AI analysis of recorded conversations to classify call outcomes and review agent performance.
- Call outcomes into ad platforms
- Call data can be pushed into third-party marketing platforms to adjust ad spend.
- Language handling
- Detects the languages in a call and transcribes Spanish and French calls into English text.
- Business text messaging
- A separate product line for messaging customers, listed next to call tracking and conversation intelligence.
Plans
Convirza
API Free$0
$20 in credits once, 100 free scored calls a month, AI voice agent, API and MCP.
API Pro$18
per month, billed yearly
$20 a month in credits, advanced AI call scoring, texting and white label.
API Scale$92
per month, billed yearly ($100 plan)
$105 in monthly credits, higher API limits. Other steps: $250, $500 and $1,000 plans.
App Starter$29
per month, billing basis not shown
For a single business: call tracking by campaign, recording, reporting and integrations.
App Agency$149
per month, billing basis not shown
Lower number and recording rates, white label, API and webhooks, priority support.
EnterpriseCustom
Priced to volume; includes a BAA for HIPAA workflows.
Marchex
Pricing could not be confirmed. See marchex.com.
Common questions
Which is cheaper, Convirza or Marchex?
As of Nov 12, 2026, Convirza starts at $29 per month (App Starter), and Marchex has no price we could confirm.
Which has a free plan, Convirza or Marchex?
As of Nov 12, 2026, only Convirza has a free plan. Marchex does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.