CallRail vs Convirza (2026): which should you pick?
As of Nov 13, 2026, we pick CallRail: it is third in our ranking of marketing reporting and call tracking tools, and they share a 2.4 GPA.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
CallRail grades higher on features. Convirza grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
Convirza
Call tracking with AI call scoring, by app or API
Which one is for you
Pick CallRail if
- Fits if you're a local business that gets most of its leads by phone
- Works for agencies reporting which Google Ads keyword made someone call
Look elsewhere if
- Skip it if you're outside the US, Canada, the UK and Australia
- Tight if your calls run long, as every minute past 250 is 6¢, extra numbers $3 and texts 3¢
- Watch out: the 12-month base fee is due up front, and monthly-billed rates aren't shown
- Pricey if you want form tracking, which starts on Lead Tracking Complete at $95 a month
- Pricey if you lean on the API past 1,500 calls a month, at $80 or $200 a month extra
Pick Convirza if
- Fits if you run call tracking for a single business and want a low entry price
- Works for developers adding call scoring to their own product
Look elsewhere if
- Watch out: usage is metered: recording $0.08 a minute, numbers $3 a month, AI scoring from $0.02 a minute
- Watch out: App plan billing periods aren't stated on the page
- Tight if you stay on the free API plan: the $20 is one-time and 100 scored calls a month is the cap
- Pricey if you need white label on the App, which means Agency at $149
- Watch out: texts carry carrier fees and API plans draw usage from monthly credits
How we grade them
| 2.4GPACallRailFair | 2.4GPAConvirzaFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | BApp Starter is $29 a month, just under this category's cheaper quarter at $30, and Agency is $149. Recording is $0.08 a minute and numbers $3 a month on top. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | CThe API Free plan gives $20 in one-time credits and 100 scored calls a month with no card. The App plans have no free tier. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | CTracking by campaign, recording, AI scoring, white label on Agency and API, MCP. App and API plans have different rates, and texting is per message. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo store rating on record. You set up numbers, campaigns and integrations first. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb only, with integrations, an API, webhooks and an MCP connection to Claude or ChatGPT. |
| Best for | tracking which ads make the phone ring | call tracking with a free tier for developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and Convirza. How we grade
Price against what you get
CallRail starts at $50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Convirza starts at $29 a month and scores 2.3.
CallRail scores higher, and starts $21 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CallRail for less, and 1 scores higher than Convirza for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallRail also covers transcription and forms.
At a glance
| CallRail | Convirza | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | $29 per month (App Starter) |
| Free plan | None | API Free plan: $20 in one-time credits and 100 free scored calls every month, with no card needed. |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | Convirza, Inc. |
| Price read from | callrail.com | convirza.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Convirza
- The page has App, API and Enterprise tabs with different plans and usage rates; both App and API plans are listed here.
- Usage is metered: App Starter records at $0.08 a minute and numbers cost $3 a month.
- API plans draw usage from monthly credits, and texts carry carrier fees.
- App plan billing periods are not stated on the page.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
Convirza
- Call tracking by campaign
- Tracks and records calls by campaign, with reporting and integrations on the App plans.
- AI call scoring
- Standard scoring is $0.02 a minute and advanced QA scoring $0.03 a minute on the App Starter rates, with sentiment and topic add-ons.
- API and MCP
- API plans build tracking and scoring into your own product, and an MCP connection links Convirza to Claude or ChatGPT.
- White label
- Agency (App) and Pro (API) plans let agencies offer the service under their own brand.
- Texting
- SMS and MMS are billed per message on the App plans.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
Convirza
API Free$0
$20 in credits once, 100 free scored calls a month, AI voice agent, API and MCP.
API Pro$18
per month, billed yearly
$20 a month in credits, advanced AI call scoring, texting and white label.
API Scale$92
per month, billed yearly ($100 plan)
$105 in monthly credits, higher API limits. Other steps: $250, $500 and $1,000 plans.
App Starter$29
per month, billing basis not shown
For a single business: call tracking by campaign, recording, reporting and integrations.
App Agency$149
per month, billing basis not shown
Lower number and recording rates, white label, API and webhooks, priority support.
EnterpriseCustom
Priced to volume; includes a BAA for HIPAA workflows.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
Convirza
No public discounts listed.
Common questions
Which is cheaper, CallRail or Convirza?
As of Nov 12, 2026, Convirza is cheaper to start with: $29 a month, against $50 a month for CallRail. CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly, and Convirza starts at $29 per month (App Starter).
Which has a free plan, CallRail or Convirza?
As of Nov 12, 2026, only Convirza has a free plan. CallRail does not, though it has a free trial.
Which platforms do CallRail and Convirza run on?
As of Nov 12, 2026, only CallRail lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.