CTM vs Convirza (2026): which should you pick?
As of Nov 12, 2026, Convirza grades higher than CTM: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
CTM grades higher on features. Convirza grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Convirza
Call tracking with AI call scoring, by app or API
Which one is for you
Pick CTM if
- Fits if you're an agency tracking calls for clients under your own brand
- Works for sales teams that want call tracking and a dialer in one place, with unlimited users
Look elsewhere if
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
- Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
- Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
- Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low
Pick Convirza if
- Fits if you run call tracking for a single business and want a low entry price
- Works for developers adding call scoring to their own product
Look elsewhere if
- Watch out: usage is metered: recording $0.08 a minute, numbers $3 a month, AI scoring from $0.02 a minute
- Watch out: App plan billing periods aren't stated on the page
- Tight if you stay on the free API plan: the $20 is one-time and 100 scored calls a month is the cap
- Pricey if you need white label on the App, which means Agency at $149
- Watch out: texts carry carrier fees and API plans draw usage from monthly credits
How we grade them
| 2.2GPACTMFair | 2.4GPAConvirzaFair | |
|---|---|---|
| Value for money | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. | BApp Starter is $29 a month, just under this category's cheaper quarter at $30, and Agency is $149. Recording is $0.08 a minute and numbers $3 a month on top. |
| Free plan and trial | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. | CThe API Free plan gives $20 in one-time credits and 100 scored calls a month with no card. The App plans have no free tier. |
| Features | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. | CTracking by campaign, recording, AI scoring, white label on Agency and API, MCP. App and API plans have different rates, and texting is per message. |
| Ease of use | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. | CNo store rating on record. You set up numbers, campaigns and integrations first. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. | BWeb only, with integrations, an API, webhooks and an MCP connection to Claude or ChatGPT. |
| Best for | call tracking for agencies and sales teams | call tracking with a free tier for developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CTM and Convirza. How we grade
Price against what you get
CTM starts at $65 a month and scores 2.7 out of 4 on features, ease of use and platforms. Convirza starts at $29 a month and scores 2.3.
CTM scores higher, and starts $36 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CTM for less, and 1 scores higher than Convirza for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CTM also covers transcription, workflow automation and business phone line.
- Convirza also covers reports.
At a glance
| CTM | Convirza | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $65 per month, billed yearly ($79 billed monthly), plus usage | $29 per month (App Starter) |
| Free plan | None | API Free plan: $20 in one-time credits and 100 free scored calls every month, with no card needed. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallTrackingMetrics, LLC | Convirza, Inc. |
| Price read from | ctm.com | convirza.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Convirza
- The page has App, API and Enterprise tabs with different plans and usage rates; both App and API plans are listed here.
- Usage is metered: App Starter records at $0.08 a minute and numbers cost $3 a month.
- API plans draw usage from monthly credits, and texts carry carrier fees.
- App plan billing periods are not stated on the page.
Key features
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Convirza
- Call tracking by campaign
- Tracks and records calls by campaign, with reporting and integrations on the App plans.
- AI call scoring
- Standard scoring is $0.02 a minute and advanced QA scoring $0.03 a minute on the App Starter rates, with sentiment and topic add-ons.
- API and MCP
- API plans build tracking and scoring into your own product, and an MCP connection links Convirza to Claude or ChatGPT.
- White label
- Agency (App) and Pro (API) plans let agencies offer the service under their own brand.
- Texting
- SMS and MMS are billed per message on the App plans.
Plans
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Convirza
API Free$0
$20 in credits once, 100 free scored calls a month, AI voice agent, API and MCP.
API Pro$18
per month, billed yearly
$20 a month in credits, advanced AI call scoring, texting and white label.
API Scale$92
per month, billed yearly ($100 plan)
$105 in monthly credits, higher API limits. Other steps: $250, $500 and $1,000 plans.
App Starter$29
per month, billing basis not shown
For a single business: call tracking by campaign, recording, reporting and integrations.
App Agency$149
per month, billing basis not shown
Lower number and recording rates, white label, API and webhooks, priority support.
EnterpriseCustom
Priced to volume; includes a BAA for HIPAA workflows.
Ways to pay less
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Convirza
No public discounts listed.
Common questions
Which is cheaper, CTM or Convirza?
As of Nov 12, 2026, Convirza is cheaper to start with: $29 a month, against $65 a month for CTM. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage, and Convirza starts at $29 per month (App Starter).
Which has a free plan, CTM or Convirza?
As of Nov 12, 2026, only Convirza has a free plan. CTM does not.
Which platforms do CTM and Convirza run on?
As of Nov 12, 2026, only CTM lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.