CTM vs Infinity (2026): which should you pick?
As of Nov 12, 2026, CTM grades higher than Infinity: 2.2 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
CTM grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Which one is for you
Pick CTM if
- Fits if you're an agency tracking calls for clients under your own brand
- Works for sales teams that want call tracking and a dialer in one place, with unlimited users
Look elsewhere if
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
- Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
- Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
- Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low
Pick Infinity if
- Fits if you are a UK or European marketer who wants one monthly fee, not per-call billing
- Works for multi-location brands that report calls by location
Look elsewhere if
- Pricey if you are small: Starter is £349 for 1,000 calls
- Watch out: each package has a call cap of 1,000, 5,000 or 10,000 a month
- Watch out: the AI Suite adds £200 on Starter and £1,000 on Growth
- Skip it if you need CRM on Growth, where it is an add-on
- Watch out: the page does not say whether the fee is billed monthly or annually
How we grade them
| 2.2GPACTMFair | 1.6GPAInfinityWeak | |
|---|---|---|
| Value for money | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. | D£349 a month for 1,000 calls is over $400, above this category's dearest tenth at $360. Growth is £1,495 and Pro £2,500. |
| Free plan and trial | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. | FNo free plan and no trial on the pricing page. |
| Features | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. | CCalls tracked down to keyword, ad platform sync, API and webhooks. Call menus start at Growth, Smart Match at Pro, and CRM is a Growth add-on. |
| Ease of use | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. | CNo store rating on record. You set up numbers, sources and ad links. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. | BWeb only, with Google Ads, Microsoft Advertising, Meta, GA4, an API and webhooks. |
| Best for | call tracking for agencies and sales teams | UK call tracking at a flat monthly fee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CTM and Infinity. How we grade
Price against what you get
CTM starts at $65 a month and scores 2.7 out of 4 on features, ease of use and platforms. Infinity starts at about $467.62 a month and scores 2.3.
CTM scores higher and starts $402.62 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CTM for less, and 11 score higher than Infinity for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CTM also covers transcription, workflow automation and business phone line.
- Infinity also covers reports.
At a glance
| CTM | Infinity | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $65 per month, billed yearly ($79 billed monthly), plus usage | £349 per month for 1,000 calls (£549 with the AI Suite) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallTrackingMetrics, LLC | Infinity |
| Price read from | ctm.com | infinity.co |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Infinity
- Prices are in pounds sterling, from the UK pricing page.
- Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls.
- CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application.
- The pricing page does not say whether the monthly fee is billed monthly or annually.
Key features
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Infinity
- Call-to-campaign tracking
- Every package tracks calls down to campaign, channel and keyword and records every call.
- Ad platform integrations
- Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.
- AI Suite
- An optional version of each package that scores every call for intent and outcome.
- Smart Match
- Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth.
- Call menus and whisper
- Call whisper, welcome messages and IVR call menus come with Growth and above.
Plans
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Infinity
Starter£349
per month for 1,000 calls
30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month.
Growth£1,495
per month for 5,000 calls
250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite.
Pro£2,500
per month for 10,000 calls
1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite.
EnterpriseCustom
Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support.
Ways to pay less
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Infinity
No public discounts listed.
Common questions
Which is cheaper, CTM or Infinity?
As of Nov 12, 2026, CTM is cheaper to start with: $65 a month, against about $467.62 a month for Infinity. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage, and Infinity starts at £349 per month for 1,000 calls (£549 with the AI Suite).
Which has a free plan, CTM or Infinity?
As of Nov 12, 2026, neither CTM nor Infinity has a free plan.
Which platforms do CTM and Infinity run on?
As of Nov 12, 2026, only CTM lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.