CallRail vs Infinity (2026): which should you pick?
As of Nov 13, 2026, we pick CallRail: it is third in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.4 against 1.6.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
CallRail grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
Which one is for you
Pick CallRail if
- Fits if you're a local business that gets most of its leads by phone
- Works for agencies reporting which Google Ads keyword made someone call
Look elsewhere if
- Skip it if you're outside the US, Canada, the UK and Australia
- Tight if your calls run long, as every minute past 250 is 6¢, extra numbers $3 and texts 3¢
- Watch out: the 12-month base fee is due up front, and monthly-billed rates aren't shown
- Pricey if you want form tracking, which starts on Lead Tracking Complete at $95 a month
- Pricey if you lean on the API past 1,500 calls a month, at $80 or $200 a month extra
Pick Infinity if
- Fits if you are a UK or European marketer who wants one monthly fee, not per-call billing
- Works for multi-location brands that report calls by location
Look elsewhere if
- Pricey if you are small: Starter is £349 for 1,000 calls
- Watch out: each package has a call cap of 1,000, 5,000 or 10,000 a month
- Watch out: the AI Suite adds £200 on Starter and £1,000 on Growth
- Skip it if you need CRM on Growth, where it is an add-on
- Watch out: the page does not say whether the fee is billed monthly or annually
How we grade them
| 2.4GPACallRailFair | 1.6GPAInfinityWeak | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | D£349 a month for 1,000 calls is over $400, above this category's dearest tenth at $360. Growth is £1,495 and Pro £2,500. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | FNo free plan and no trial on the pricing page. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | CCalls tracked down to keyword, ad platform sync, API and webhooks. Call menus start at Growth, Smart Match at Pro, and CRM is a Growth add-on. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo store rating on record. You set up numbers, sources and ad links. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb only, with Google Ads, Microsoft Advertising, Meta, GA4, an API and webhooks. |
| Best for | tracking which ads make the phone ring | UK call tracking at a flat monthly fee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and Infinity. How we grade
Price against what you get
CallRail starts at $50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Infinity starts at about $467.62 a month and scores 2.3.
CallRail scores higher and starts $417.62 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CallRail for less, and 11 score higher than Infinity for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallRail also covers transcription and forms.
At a glance
| CallRail | Infinity | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | £349 per month for 1,000 calls (£549 with the AI Suite) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | Infinity |
| Price read from | callrail.com | infinity.co |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Infinity
- Prices are in pounds sterling, from the UK pricing page.
- Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls.
- CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application.
- The pricing page does not say whether the monthly fee is billed monthly or annually.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
Infinity
- Call-to-campaign tracking
- Every package tracks calls down to campaign, channel and keyword and records every call.
- Ad platform integrations
- Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.
- AI Suite
- An optional version of each package that scores every call for intent and outcome.
- Smart Match
- Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth.
- Call menus and whisper
- Call whisper, welcome messages and IVR call menus come with Growth and above.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
Infinity
Starter£349
per month for 1,000 calls
30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month.
Growth£1,495
per month for 5,000 calls
250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite.
Pro£2,500
per month for 10,000 calls
1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite.
EnterpriseCustom
Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
Infinity
No public discounts listed.
Common questions
Which is cheaper, CallRail or Infinity?
As of Nov 12, 2026, CallRail is cheaper to start with: $50 a month, against about $467.62 a month for Infinity. CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly, and Infinity starts at £349 per month for 1,000 calls (£549 with the AI Suite).
Which has a free plan, CallRail or Infinity?
As of Nov 12, 2026, neither CallRail nor Infinity has a free plan. CallRail has a free trial.
Which platforms do CallRail and Infinity run on?
As of Nov 12, 2026, only CallRail lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.