Databox vs Swydo
We give Databox and Swydo the same GPA: 2.4 out of 4.0. Databox grades higher on features. Swydo grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Databox
Reporting dashboards with an AI analyst over 130+ connected sources
Swydo
Agency client reports and KPI monitoring, priced per data source
How we grade them
| 2.4GPADataboxFair | 2.4GPASwydoFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more. | BGraded against the agency tools it's listed beside, on 5 clients. $62 a month billed annually covers 10 data sources, so 2 per client, with unlimited clients and users and white-labeling included. That's less than any of them charges for 5 clients. Each source past 10 adds $4.50. |
| Free plan and trial | CA free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too. | CNo free plan. The 14-day trial has every feature and doesn't need a credit card. |
| Features | B130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features. | CReport templates, scheduling, KPI boards across clients, goals, alerts, combined sources, a client portal and AI summaries. Good breadth, but there are only about 38 native integrations, and anything else has to come in through Google Sheets. |
| Ease of use | CNo rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning. | CNo rating on record. Templates help, but each client's ad and analytics accounts need connecting, and you'll want to keep count of data sources because you pay for each. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools. | BWeb only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, CallRail and CTM, and sends alerts by email or Slack. |
| Best for | dashboards with an AI analyst built in | agencies with lots of small clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Databox and Swydo. How we grade
Price against what you get
Databox starts at $71 a month and scores 2.7 out of 4 on features, ease of use and platforms. Swydo starts at $62 a month and scores 2.3.
Databox scores higher, and starts $9 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Databox for less, and 4 score higher than Swydo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Databox starts at $71 per month, billed annually ($89 billed monthly). Swydo starts at $62 per month for 10 data sources, billed annually ($69 billed monthly).
- Databox has a free plan. Swydo does not, though it has a free trial.
At a glance
| Databox | Swydo | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $71 per month, billed annually ($89 billed monthly) | $62 per month for 10 data sources, billed annually ($69 billed monthly) |
| Free plan | 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs. | None |
| Free trial | 14-day free trial of any paid plan | 14-day free trial of every feature, no credit card needed |
| Web | ||
| Made by | Databox, Inc. | Swydo |
| Price read from | databox.com | swydo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Databox
- Small teams that want marketing, sales and finance numbers on one screen
- Agencies sending scheduled reports to a handful of clients
- People who want to ask questions about their metrics in plain language
Swydo
- PPC and social agencies sending monthly client reports
- Agencies with many small clients, since there is no per-client fee
- Teams that want alerts when a client's KPIs move off target
Worth knowing
Databox
- Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
- Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
- White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
- The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.
Swydo
- Each connected account counts as a data source: 10 clients each on Google Ads and Facebook Ads make 20 sources.
- AI credits reset monthly and do not carry over; heavier use is billed on demand up to a spend limit you set.
- Native integrations number about 38; other platforms come in through Google Sheets.
Key features
Databox
- 130+ integrations and databases
- Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- Dashboards and reports
- Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- Genie AI analyst
- Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- Goals and anomaly detection
- Set targets against any metric and get alerts when a number moves outside its usual range.
- Agency account management
- The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.
- MCP server and API
- From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.
Swydo
- 38+ integrations
- Google Ads, GA4, Facebook and Instagram Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, Semrush, Klaviyo, CallRail and CTM, plus Google Sheets for anything else.
- Report templates and scheduling
- Build reusable report templates, then schedule PDF reports or share live dashboards with clients and colleagues.
- KPI boards and cross-client overview
- Monitor key numbers for every client on one board, with goal tracking and email or Slack alerts when a metric moves.
- Combined data sources
- Combine ad data sources from several platforms in one view and define your own custom metrics on top of them.
- White label and client portal
- Brand reports with your own look, and give clients a password-protected portal for their reports, boards and goals.
- AI report summaries
- An AI report builder and summaries draw on 4,000 included AI credits a month; a typical report summary uses about 95.
Plans
Databox
Free$0
1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.
Analyst$71
per month, billed annually ($89 billed monthly)
1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.
Team Core$199
per month for up to 3 users, billed annually ($249 billed monthly)
10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.
Team Scale$319
per month for up to 10 users, billed annually ($399 billed monthly)
Team Core with 30 data sources and 1,000 AI credits a month.
Agency$79
per month for up to 4 accounts, billed annually ($99 billed monthly)
For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.
CustomCustom
Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.
Swydo
Swydo$62
per month for 10 data sources, billed annually ($69 billed monthly)
Every feature, unlimited clients, users, reports and dashboards. The price rises with sources: $4.50 each from 11 to 100, $3 to 500, then $2.
CustomCustom
A custom quote through sales for larger accounts.
Ways to pay less
Databox
- Annual discount
20% off with annual billing
Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.
Swydo
- Annual discount
Save 10% with annual billing
The base fee is $62 a month billed annually instead of $69 billed monthly.
