The Databox Insider’s Guide
Everything we know about Databox in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Databox
The Insider’s Guide
Reporting dashboards with an AI analyst over 130+ connected sources
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Databox’s own pages.
Made by Databox, Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Databox’s own pages, its app-store listings and our grades. Every fact in it is on Databox’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 6 of the 13 other marketing reporting and call tracking tools we grade
Databox is a reporting dashboard and analytics tool that pulls metrics from marketing, sales and finance apps, spreadsheets and databases into shared dashboards, reports and goals. An AI analyst called Genie answers questions about the data. It suits in-house teams, and a separate Agency plan is built for agencies reporting to many clients.
To get you started, here are 9 things to know about Databox, taken from its own pages and our grades.
You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning.
- 1
Best for dashboards with an AI analyst built in
There's a real free plan and a separate Agency plan for client work.
- 2
Paid plans start at $71 a month
As its pricing page puts it: $71 per month, billed annually ($89 billed monthly).
- 3
There is a free plan
1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs.
- 4
It runs on Web
Web.
- 5
130+ integrations and databases
Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- 6
Dashboards and reports
Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- 7
Genie AI analyst
Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- 8
A 2.4 GPA, above 6 of 13
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Databox you could make: reports and goals. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Databox at a glance
- Pricing
- Free plan, from $71 per month, billed annually ($89 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial of any paid plan
- Runs on
- Web
- Made by
- Databox, Inc.
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.4 GPA, fair
The report card
Best for dashboards with an AI analyst built in
Databox pulls numbers from 130+ apps, sheets and databases into dashboards and reports, and lets you ask an AI analyst about them. There's a real free plan and a separate Agency plan for client work. The catch is that everything's counted in data sources, and white-labeling is a $200-a-month add-on.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded on a small agency reporting on 5 clients. Agency is $79 a month billed annually for 4 client accounts, and the fifth needs a $20 account pack, so $99 a month. That's the middle of the road for this category, and white-labeling would add $200 more. |
| Free plan and trial | C | A free plan that never runs out: 1 user, 3 data sources, 1 dashboard or report and 50 AI credits a month, with daily syncs. Three GA4 properties use up all three sources, so you'll hit the wall fast. Every paid plan has a 14-day trial too. |
| Features | B | 130+ integrations, plus sheets, SQL databases and REST APIs on paid plans, dashboards and reports, goals, anomaly alerts, an AI analyst and agency accounts with cross-client reporting. It covers the whole job; what the cheap plans lack is volume, not features. |
| Ease of use | C | No rating on record. You connect each app account as a source and build from ready-made metrics, which is quick enough, but the source caps take some planning. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to GA4, HubSpot, Google Ads, Facebook Ads, Shopify, Salesforce and CallRail among 130+, and paid plans add an API and an MCP server for AI tools. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Databox is for
- Great if you want marketing, sales and finance numbers on one screen
- Handy when you'd rather ask a question about your numbers than build a chart
- Good for small agencies with four or five clients on the Agency plan
Who it is not for
- Pricey if your clients expect reports under your own brand, at $200 a month extra
- Tight if you're on the free plan with more than three accounts to connect
Good to know
Good for
- Small teams that want marketing, sales and finance numbers on one screen
- Agencies sending scheduled reports to a handful of clients
- People who want to ask questions about their metrics in plain language
Worth knowing
- Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
- Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
- White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
- The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$71
A month to start. There is a free plan too
Databox has a free plan. Paid plans start at $71 per month, billed annually ($89 billed monthly).
Free
$0
1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.
Analyst
$71
per month, billed annually ($89 billed monthly)
1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.
Team Core
$199
per month for up to 3 users, billed annually ($249 billed monthly)
10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.
Team Scale
$319
per month for up to 10 users, billed annually ($399 billed monthly)
Team Core with 30 data sources and 1,000 AI credits a month.
Agency
$79
per month for up to 4 accounts, billed annually ($99 billed monthly)
For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.
Custom
Custom
Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.
The free plan
1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs.
Trying it first
14-day free trial of any paid plan
Read from databox.com on Oct 18, 2026.
Ways to pay less
Annual discount
20% off with annual billing
Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.
Stated on databox.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Reporting dashboards with an AI analyst over 130+ connected sources. Here is what it does, as its own site describes it, and what it covers: public API, AI features, goals, reports, dashboards.
It covers the whole job; what the cheap plans lack is volume, not features.
- 130+ integrations and databases
- Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.
- Dashboards and reports
- Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.
- Genie AI analyst
- Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
- Goals and anomaly detection
- Set targets against any metric and get alerts when a number moves outside its usual range.
- Agency account management
- The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.
- MCP server and API
- From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.
Where it runs
- Web
What it works with
- Google Analytics 4
- HubSpot
- Google Ads
- Facebook Ads
- Google Sheets
- Shopify
- Salesforce
- CallRail
Databox is made by Databox, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/13
Other marketing reporting and call tracking tools it is graded above
Databox's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $71 a month, against a middle price of $63.50 for the category: 8 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. Databox’s own letter is outlined.
- CValue for moneyAbove 2 of 13
- CFree plan and trialAbove 3 of 13
- BFeaturesAbove 5 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Databox is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Databox you could make: reports and goals. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $852 a year.
What you could make
- Reports and goals: an app builder makes these well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Analytics 4, HubSpot and Google Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Databox’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Geckoboard, Klipfolio, AgencyAnalytics, DashThis and Data Studio
The 5 tools Databox is most often weighed against, with where each one differs from it.
- 2.2GPA
Geckoboard
Free trial · from $79/mo
Live KPI dashboards for TV screens, Slack and shared links.
- Databox has a free plan. Geckoboard does not, though it has a free trial.
- 2.4GPA
Klipfolio
Free trial · from $120/mo
Custom-built business dashboards from 130+ sources and APIs.
- Databox has a free plan. Klipfolio does not, though it has a free trial.
- Databox also covers goals.
- Klipfolio also covers spreadsheets.
- 2.6GPA
AgencyAnalytics
Free trial · from $20/mo
White-labeled client reporting dashboards for marketing agencies.
- Databox has a free plan. AgencyAnalytics does not, though it has a free trial.
- Databox also covers goals.
- AgencyAnalytics also covers rank tracking and backlink analysis.
- 2.2GPA
DashThis
Free trial · from $44/mo
White-labeled marketing report dashboards priced by dashboard.
- Databox has a free plan. DashThis does not, though it has a free trial.
- Databox also covers goals.
- 3.0GPA
Data Studio
Free plan · from $9/mo
Google's free report and dashboard builder, formerly Looker Studio.
- Only Data Studio lists iOS and Android apps.
- Databox also covers goals.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Databox free?
Databox has a free plan. 1 user, 3 data sources, 1 dashboard or report, 10 custom metrics, 50 AI credits a month and daily data syncs.
How much does Databox cost?
Databox lists 6 plans. Free: $0.
What platforms does Databox work on?
Databox is available on Web.
Does Databox offer any discounts?
Databox publicly lists the following: 20% off with annual billing.
Does Databox have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Databox is listed for Web.
Does Databox have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Databox is listed for Web.
Is Databox open source?
Databox is not described as open source on its own site, as read on Oct 18, 2026.
Does Databox have an API?
Yes. Databox offers a public API, according to its own site.
What does Databox integrate with?
Databox's listing names Google Analytics 4, HubSpot, Google Ads, Facebook Ads, Google Sheets, Shopify, Salesforce and CallRail.
Does Databox have a free trial?
Yes. 14-day free trial of any paid plan.
Who makes Databox?
Databox is made by Databox, Inc.
What are the alternatives to Databox?
The closest alternatives to Databox in our directory are Geckoboard, Klipfolio, AgencyAnalytics, DashThis and Data Studio.
How does Databox compare with other marketing reporting and call tracking tools?
Databox's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
Is Databox good value for money?
ToolGPA grades Databox C for value for money. Its paid plans start at $71 a month, against a middle price of $63.50 for the category: 8 of the 13 others that charge start lower.
Could I make my own version of Databox?
The plain part of Databox you could make: reports and goals. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Databox’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Databox's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Databox, Inc. Prices change, so check databox.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Databox, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/databox
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Databox: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/databox
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/databox/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Databox, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 14 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Databox’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Databox is a trademark of its owner, and this guide is not made, paid for or approved by Databox, Inc. Prices and plans change: check databox.com before you buy.