Porter Metrics vs Supermetrics (2026): which should you pick?

Pick Porter Metrics if

• Fits if you manage a few client accounts and report in Looker Studio or Sheets
• Works for anyone who wants to try a connector tool without paying

Look elsewhere if

• Tight if you stay free: 30 days of history and a Porter badge on AI dashboards
• Pricey if you add accounts, since cost rises with each one
• Watch out: annual billing is paid upfront, with refunds within 14 days
• Watch out: Automation credits reset each cycle, don't roll over and need an MCP client

Pick Supermetrics if

• Fits if you report from Google Sheets or Looker Studio
• Works for small teams with a handful of ad platforms

Look elsewhere if

• Tight if you have many sources: Starter allows 2 and Growth 7
• Watch out: extra sources, users, destinations and accounts are paid extras
• Skip it if you want warehouse, API or transformations, which are Enterprise by quote
• Not for you if you want a free plan, since only the per-source trial is free

Porter Metrics

• Reporting cost rises with the number of connected accounts; monthly rates step down with volume, from $15 for 1 account to $2 each at 200 or more.
• The free plan keeps only 30 days of history and shows a Porter badge on AI-generated dashboards.
• Annual billing is paid upfront and the page says refunds are available within 14 days of purchase.
• Automation credits reset each cycle, do not roll over and need an MCP client such as Claude or ChatGPT.

Supermetrics

• Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
• API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
• The pricing page lists no free plan, only a 14-day trial that is started per data source.

Porter Metrics

30+ data sources

Connects ad accounts, GA4 properties, stores and social profiles; the pricing page counts each of these as one billed account.

Looker Studio, Sheets and Power BI

Connected accounts feed unlimited reports and dashboards in Looker Studio, Google Sheets, Power BI and other destinations at no added cost.

AI chat with your data

The MCP is included on every plan, including the free one, so data can be queried from Claude, ChatGPT and other MCP clients.

Data blending and custom fields

Reports can combine sources and define custom fields; the vendor also offers a BigQuery setup as a managed service.

Automation credits

A separate product runs ad, SEO and social tasks from an AI tool, billed in credits (1 credit is one completed task).

Supermetrics

Connectors to marketing sources

Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.

Choice of destinations

Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.

Data warehouse transfers

Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.

AI chats and Studio

Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).

API access

Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.

Porter Metrics

• Free$0

  Reporting with unlimited connected accounts, 30-day history and 15 days for AI chats; Automation gives 100 credits a month.

• Reporting$12.50

  per account / month, billed annually ($15 billed monthly)

  Billed per connected account with volume discounts; unlimited users, reports and history, and the MCP for Claude and ChatGPT.

Supermetrics

• Starter$44

  per month, billed yearly ($59 billed monthly)

  1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.

• Growth$177

  per month, billed yearly ($222 billed monthly)

  2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.

• EnterpriseCustom

  Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.

Porter Metrics

• Annual discount

  Two months free on annual billing

  The pricing FAQ says annual billing takes 16.6% off, the equivalent of two months free, paid upfront for the year.

Supermetrics

• Annual discount

  Yearly billing saves up to 25%

  Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.