Dataslayer vs Porter Metrics (2026): which should you pick?
As of Nov 12, 2026, Porter Metrics grades higher than Dataslayer: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Porter Metrics grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dataslayer
Sends marketing data to Sheets, BI tools and AI assistants
Porter Metrics
Marketing data connectors priced per connected account
Which one is for you
Pick Dataslayer if
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams that want to try a connector tool free first
Look elsewhere if
- Tight if you stay free: 1 connector, 1 account and a single manual refresh a day
- Watch out: each paid plan includes one destination, and more are bought separately
- Skip it if you need blending or the MCP on Starter, as both need Advanced at $115
- Watch out: enterprise destinations cap rows at 5,000 a month on Starter
- Pricey if you need hourly refresh, which starts on Advanced
Pick Porter Metrics if
- Fits if you manage a few client accounts and report in Looker Studio or Sheets
- Works for anyone who wants to try a connector tool without paying
Look elsewhere if
- Tight if you stay free: 30 days of history and a Porter badge on AI dashboards
- Pricey if you add accounts, since cost rises with each one
- Watch out: annual billing is paid upfront, with refunds within 14 days
- Watch out: Automation credits reset each cycle, don't roll over and need an MCP client
How we grade them
| 2.2GPADataslayerFair | 2.4GPAPorter MetricsFair | |
|---|---|---|
| Value for money | C$35 a month on annual billing, just above this category's cheaper quarter at $30. Advanced is $115 and Pro $345. | C$12.50 per account a month on annual billing, stepping to $2 each at 200 accounts. Five accounts is about $55, near this category's middle of $65. |
| Free plan and trial | CA free plan with 1 connector, 1 user, 1 account and a manual refresh once a day, plus a 15-day trial with no card. | BA free plan with unlimited accounts, 30 days of history and the MCP, after a 14-day trial with no card. |
| Features | C60+ connectors and many destinations. Data blending, AI Insights and MCP need Advanced; row limits apply to warehouses. | C30+ sources, blending, custom fields, an MCP. The free plan keeps only 30 days of history, and Automation credits don't roll over. |
| Ease of use | CNo store rating on record. You connect each account and build the report. | CNo store rating on record. You connect each account and build the report. |
| Platforms and integrations | BWeb only, with Sheets, Excel, Looker Studio, Power BI, warehouses and AI assistants as destinations. | BWeb only, with Looker Studio, Sheets, Power BI, Claude and ChatGPT. |
| Best for | ad data in Google Sheets and Looker Studio | a free start on ad reports in Looker Studio |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dataslayer and Porter Metrics. How we grade
Price against what you get
Dataslayer starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Porter Metrics starts at $12.50 a month and scores 2.3.
They score the same, and Porter Metrics starts $22.50 a month lower. Of the other marketing reporting and call tracking tools on the chart, 2 score higher than Dataslayer for less, and none scores higher than Porter Metrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Dataslayer also covers spreadsheets.
At a glance
| Dataslayer | Porter Metrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $35 per month, billed annually ($39 billed monthly) | $12.50 per account / month, billed annually ($15 billed monthly) |
| Free plan | Free plan, no payment required: 1 connector, 1 user, 1 account and 1 manual refresh a day, sent to one core destination. | Free forever after a 14-day trial: unlimited accounts, up to 30 days of history, 15 days for AI chats. |
| Free trial | 15-day free trial of all features, no credit card required | 14-day full-access trial, no card required |
| Web | ||
| Made by | Dataslayer | Porter Metrics |
| Price read from | dataslayer.ai | portermetrics.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Dataslayer
- The Free plan is limited to 1 connector, 1 user and a manual daily refresh.
- Each paid plan includes one destination; extra destinations are bought separately, with a 10% bundle discount for 2 and 15% for 3 or more.
- Row limits apply only to enterprise destinations (warehouses and the API Query Manager): 5,000 a month on Starter, 100,000 on Advanced and 2 million on Pro.
- Data blending, AI Insights and the MCP connection need Advanced or higher; Starter has none of them.
Porter Metrics
- Reporting cost rises with the number of connected accounts; monthly rates step down with volume, from $15 for 1 account to $2 each at 200 or more.
- The free plan keeps only 30 days of history and shows a Porter badge on AI-generated dashboards.
- Annual billing is paid upfront and the page says refunds are available within 14 days of purchase.
- Automation credits reset each cycle, do not roll over and need an MCP client such as Claude or ChatGPT.
Key features
Dataslayer
- Connectors
- The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.
- Destinations
- Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.
- Scheduled refresh
- Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.
- Data blending
- Advanced and higher plans can combine data from several sources into one dataset.
- AI access
- Advanced and higher plans include an MCP connection, a custom GPT and AI alerts, with a message limit per day on the lower tiers.
- Supermetrics import
- All paid plans list a way to import existing queries from Supermetrics.
Porter Metrics
- 30+ data sources
- Connects ad accounts, GA4 properties, stores and social profiles; the pricing page counts each of these as one billed account.
- Looker Studio, Sheets and Power BI
- Connected accounts feed unlimited reports and dashboards in Looker Studio, Google Sheets, Power BI and other destinations at no added cost.
- AI chat with your data
- The MCP is included on every plan, including the free one, so data can be queried from Claude, ChatGPT and other MCP clients.
- Data blending and custom fields
- Reports can combine sources and define custom fields; the vendor also offers a BigQuery setup as a managed service.
- Automation credits
- A separate product runs ad, SEO and social tasks from an AI tool, billed in credits (1 credit is one completed task).
Plans
Dataslayer
Free$0
1 connector, 1 user, 1 account and a manual daily refresh, to one core destination (Google Sheets, Excel, Looker Studio or Power BI).
Starter$35
per month, billed annually ($39 billed monthly), with 1 destination
3 connectors, 1 user, 3 accounts per connector, daily refresh and 5,000 monthly rows in enterprise destinations.
Advanced$115
per month, billed annually ($139 billed monthly), with 1 destination
7 connectors, 10 users, 50 accounts per connector, hourly refresh, 100,000 monthly enterprise rows, data blending and AI Insights.
Pro$345
per month, billed annually ($419 billed monthly), with 1 destination
10 connectors, unlimited users, 100 accounts per connector, hourly or custom refresh, 2 million monthly enterprise rows and a dedicated account manager.
BusinessCustom
Custom connectors, users, accounts and destinations, with dedicated onboarding. Sold through a quote.
Porter Metrics
Free$0
Reporting with unlimited connected accounts, 30-day history and 15 days for AI chats; Automation gives 100 credits a month.
Reporting$12.50
per account / month, billed annually ($15 billed monthly)
Billed per connected account with volume discounts; unlimited users, reports and history, and the MCP for Claude and ChatGPT.
Ways to pay less
Dataslayer
- Annual discount
About 20% off with annual billing
The vendor says annual billing costs about 20% less than monthly, and that destination bundles stack with it.
- Other savings
Bundle discount on destinations
Buying 2 destinations together takes 10% off and 3 or more takes 15% off, on top of the annual saving.
Porter Metrics
- Annual discount
Two months free on annual billing
The pricing FAQ says annual billing takes 16.6% off, the equivalent of two months free, paid upfront for the year.
Common questions
Which is cheaper, Dataslayer or Porter Metrics?
As of Nov 12, 2026, Porter Metrics is cheaper to start with: $12.50 a month, against $35 a month for Dataslayer. Dataslayer starts at $35 per month, billed annually ($39 billed monthly), and Porter Metrics starts at $12.50 per account / month, billed annually ($15 billed monthly).
Which has a free plan, Dataslayer or Porter Metrics?
As of Nov 12, 2026, both Dataslayer and Porter Metrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.