Dataslayer vs Funnel (2026): which should you pick?
As of Nov 12, 2026, Dataslayer and Funnel share a 2.2 GPA, and only Dataslayer has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Dataslayer grades higher on value for money. Funnel grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dataslayer
Sends marketing data to Sheets, BI tools and AI assistants
Funnel
Marketing data hub that feeds dashboards, warehouses and AI
Which one is for you
Pick Dataslayer if
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams that want to try a connector tool free first
Look elsewhere if
- Tight if you stay free: 1 connector, 1 account and a single manual refresh a day
- Watch out: each paid plan includes one destination, and more are bought separately
- Skip it if you need blending or the MCP on Starter, as both need Advanced at $115
- Watch out: enterprise destinations cap rows at 5,000 a month on Starter
- Pricey if you need hourly refresh, which starts on Advanced
Pick Funnel if
- Fits if you centralize many ad and analytics sources and have budget for it
- Works for agencies that need separate client workspaces
Look elsewhere if
- Pricey if you are a single marketer: it starts at $300 a month
- Tight if you need more than 1 workspace or portal, which means Business at $600
- Watch out: both prices are annual only, with no monthly option
- Watch out: Measure (MMM, attribution, incrementality) and agency pricing are quoted separately
- Skip it if you want a free plan, as there isn't one
How we grade them
| 2.2GPADataslayerFair | 2.2GPAFunnelFair | |
|---|---|---|
| Value for money | C$35 a month on annual billing, just above this category's cheaper quarter at $30. Advanced is $115 and Pro $345. | D$300 a month billed annually for Starter and $600 for Business, against a category middle of $65. Power BI, Tableau and warehouses sit on the $600 plan. |
| Free plan and trial | CA free plan with 1 connector, 1 user, 1 account and a manual refresh once a day, plus a 15-day trial with no card. | CA 14-day trial of Data Hub with no card, and no free plan. |
| Features | C60+ connectors and many destinations. Data blending, AI Insights and MCP need Advanced; row limits apply to warehouses. | B117 to 579 connectors, harmonization, dashboards, portals, AI and MCP cover the whole job. Measure (attribution and MMM) is a separate add-on. |
| Ease of use | CNo store rating on record. You connect each account and build the report. | CNo store rating on record. Connecting sources and mapping fields takes work. |
| Platforms and integrations | BWeb only, with Sheets, Excel, Looker Studio, Power BI, warehouses and AI assistants as destinations. | BWeb only, with Sheets, Looker Studio, Power BI, Tableau, warehouses and an MCP. |
| Best for | ad data in Google Sheets and Looker Studio | marketing data in one place for bigger teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dataslayer and Funnel. How we grade
Price against what you get
Dataslayer starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Funnel starts at $300 a month and scores 2.7.
Funnel scores higher, and starts $265 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 2 score higher than Dataslayer for less, and 1 scores higher than Funnel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Dataslayer also covers spreadsheets.
At a glance
| Dataslayer | Funnel | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $35 per month, billed annually ($39 billed monthly) | $300 per month, billed annually |
| Free plan | Free plan, no payment required: 1 connector, 1 user, 1 account and 1 manual refresh a day, sent to one core destination. | None |
| Free trial | 15-day free trial of all features, no credit card required | 14-day free trial of Data Hub |
| Web | ||
| Made by | Dataslayer | Funnel |
| Price read from | dataslayer.ai | funnel.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Dataslayer
- The Free plan is limited to 1 connector, 1 user and a manual daily refresh.
- Each paid plan includes one destination; extra destinations are bought separately, with a 10% bundle discount for 2 and 15% for 3 or more.
- Row limits apply only to enterprise destinations (warehouses and the API Query Manager): 5,000 a month on Starter, 100,000 on Advanced and 2 million on Pro.
- Data blending, AI Insights and the MCP connection need Advanced or higher; Starter has none of them.
Funnel
- Both listed prices are starting prices and are billed annually; the pricing page shows no monthly-billing option.
- Starter is limited to 1 workspace and 1 portal, and its export frequency is daily rather than every 2 hours.
- Funnel Measure (MMM, MTA, incrementality testing) is an add-on priced by quote.
- Agency pricing is quoted on request; the pricing page says to get in touch for an offer.
Key features
Dataslayer
- Connectors
- The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.
- Destinations
- Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.
- Scheduled refresh
- Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.
- Data blending
- Advanced and higher plans can combine data from several sources into one dataset.
- AI access
- Advanced and higher plans include an MCP connection, a custom GPT and AI alerts, with a message limit per day on the lower tiers.
- Supermetrics import
- All paid plans list a way to import existing queries from Supermetrics.
Funnel
- Connectors and harmonization
- Managed connectors pull marketing data, with built-in field mapping, naming conventions and currency conversion applied before delivery.
- Destinations
- Data can go to Google Sheets, Looker Studio, Power BI and Tableau, or cloud storage and warehouses such as BigQuery and S3 on Business.
- Dashboards and portals
- Funnel Dashboards are shared with clients or colleagues through portals; Business adds unlimited portals with custom branding.
- Funnel AI and MCP
- Funnel AI answers questions about your data, and the Funnel MCP connects the same data to tools such as Claude and ChatGPT.
- Funnel Measure
- Available to Business and Enterprise customers as an add-on: media mix modelling, multi-touch attribution and incrementality testing.
Plans
Dataslayer
Free$0
1 connector, 1 user, 1 account and a manual daily refresh, to one core destination (Google Sheets, Excel, Looker Studio or Power BI).
Starter$35
per month, billed annually ($39 billed monthly), with 1 destination
3 connectors, 1 user, 3 accounts per connector, daily refresh and 5,000 monthly rows in enterprise destinations.
Advanced$115
per month, billed annually ($139 billed monthly), with 1 destination
7 connectors, 10 users, 50 accounts per connector, hourly refresh, 100,000 monthly enterprise rows, data blending and AI Insights.
Pro$345
per month, billed annually ($419 billed monthly), with 1 destination
10 connectors, unlimited users, 100 accounts per connector, hourly or custom refresh, 2 million monthly enterprise rows and a dedicated account manager.
BusinessCustom
Custom connectors, users, accounts and destinations, with dedicated onboarding. Sold through a quote.
Funnel
Starter$300
per month, billed annually, starting price
117 connectors, 13 destinations, unlimited users, 1 workspace, 1 portal, dashboards and unlimited use of Funnel AI.
Business$600
per month, billed annually, starting price
579 connectors, 46 destinations, unlimited users, workspaces and portals, Power BI, Tableau and cloud warehouse destinations.
EnterpriseCustom
590+ connectors, 47 destinations including Snowflake, SSO and SCIM, audit log, priority support and an enterprise SLA.
Ways to pay less
Dataslayer
- Annual discount
About 20% off with annual billing
The vendor says annual billing costs about 20% less than monthly, and that destination bundles stack with it.
- Other savings
Bundle discount on destinations
Buying 2 destinations together takes 10% off and 3 or more takes 15% off, on top of the annual saving.
Funnel
No public discounts listed.
Common questions
Which is cheaper, Dataslayer or Funnel?
As of Nov 12, 2026, Dataslayer is cheaper to start with: $35 a month, against $300 a month for Funnel. Dataslayer starts at $35 per month, billed annually ($39 billed monthly), and Funnel starts at $300 per month, billed annually.
Which has a free plan, Dataslayer or Funnel?
As of Nov 12, 2026, only Dataslayer has a free plan. Funnel does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.