Adverity vs Supermetrics (2026): which should you pick?
As of Nov 13, 2026, Supermetrics grades higher than Adverity: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Supermetrics grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Adverity
Marketing data integration and governance for brands and agencies
Supermetrics
Marketing data connectors for sheets, BI tools and AI chats
Which one is for you
Pick Adverity if
- Fits if you are an agency or brand team with many marketing sources
- Works for data teams that want quality checks before data reaches a warehouse or AI
Look elsewhere if
- Skip it if you want published prices for Connect, as all three plans are quotes
- Pricey if you are a small team, since the one published Atlas price is $15,417 a month
- Watch out: contracts are annual
- Not for you if you want a phone or desktop app, as only the web is listed
Pick Supermetrics if
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams with a handful of ad platforms
Look elsewhere if
- Tight if you have many sources: Starter allows 2 and Growth 7
- Watch out: extra sources, users, destinations and accounts are paid extras
- Skip it if you want warehouse, API or transformations, which are Enterprise by quote
- Not for you if you want a free plan, since only the per-source trial is free
How we grade them
| 2.0GPAAdverityFair | 2.2GPASupermetricsFair | |
|---|---|---|
| Value for money | DAtlas Standard at $15,417 a month is far above the $499 where the dearest tenth of its category starts; it includes up to 25 agents and users and a day a month of an engineer. | C$44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177. |
| Free plan and trial | CThe Atlas Discovery plan is free, but it is a way to try Atlas on your own data before moving to a paid plan, not a plan to live on. | CA 14-day trial per data source with no card, and no free plan. |
| Features | CConnectors, transforms, data monitoring and an AI layer; the listing says every Connect plan is capped by sources, rows and destinations. | CMany connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote. |
| Ease of use | CNo store rating on record. Connecting sources and setting up agents is work that a specialist helps with. | CNo store rating on record. You connect each source and build queries. |
| Platforms and integrations | BWeb, with 600+ connectors, an API and an MCP server. | BWeb only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot. |
| Best for | enterprise marketing teams that need governed data for AI | ad data in Sheets, Looker Studio and AI chats |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Adverity and Supermetrics. How we grade
Price against what you get
Adverity starts at $15,417 a month and scores 2.3 out of 4 on features, ease of use and platforms. Supermetrics starts at $44 a month and scores 2.3.
They score the same, and Supermetrics starts $15,373 a month lower. Of the other marketing reporting and call tracking tools on the chart, 13 score higher than Adverity for less, and 3 score higher than Supermetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Adverity also covers workflow automation.
At a glance
| Adverity | Supermetrics | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $15,417 per month, Adverity Atlas Standard, annual plan | $44 per month, billed yearly ($59 billed monthly) |
| Free plan | Adverity Atlas Discovery plan: free, to see what Atlas finds in your own data before paying. | None |
| Free trial | None listed | 14-day free trial per data source, no credit card needed |
| Web | ||
| Made by | Adverity | Supermetrics |
| Price read from | adverity.com | supermetrics.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Adverity
- Only Atlas Standard shows a price ($15,417 a month on an annual plan); Atlas Enterprise and all three Connect plans are quote-only.
- Contracts are annual, according to the pricing page.
- Connect pricing depends on data sources, data volume and destinations.
- The pricing page says personalized demos are not offered to students.
Supermetrics
- Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
- API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
- The pricing page lists no free plan, only a 14-day trial that is started per data source.
Key features
Adverity
- 600+ connectors
- The homepage says connectors are actively maintained and cover marketing, analytics and advertising sources feeding one data layer.
- Harmonization and transforms
- A Transform product maps and standardizes field names, so a metric like cost reads the same across sources.
- Data quality monitoring
- The Monitor product watches the data for problems, and the vendor frames governance and quality as a main use case.
- Destinations
- Data can be delivered to BI tools, warehouses and other destinations listed on the vendor's data destinations page.
- Adverity Atlas
- A marketing knowledge layer described as a foundation AI can reason from, aimed at teams building AI workflows on marketing data.
Supermetrics
- Connectors to marketing sources
- Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.
- Choice of destinations
- Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.
- Data warehouse transfers
- Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.
- AI chats and Studio
- Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).
- API access
- Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.
Plans
Adverity
Atlas Discovery$0
Free start on your own data, with a business case built on your numbers; what you build carries into a paid plan.
Atlas Standard$15,417
per month, annual plan
For one team or an agency with up to 10 client workspaces: up to 25 agents and users, approval workflows, audit trail and a 99.9% SLA. The page also shows £12,000 and €12,500.
Atlas EnterpriseCustom
No limits on workspaces, agents or users, with on-prem or VPC deployment and a 99.99% SLA; sold through sales.
Connect CoreCustom
Up to 10 data sources, 1 destination, 25 million rows a month and 5 workspaces; annual plan, quote only.
Connect StandardCustom
Up to 25 data sources, 2 destinations, 60 million rows a month and 35 workspaces; annual plan, quote only.
Connect ProfessionalCustom
Up to 40 data sources, 4 destinations, 100 million rows a month and unlimited workspaces; annual plan, quote only.
Supermetrics
Starter$44
per month, billed yearly ($59 billed monthly)
1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.
Growth$177
per month, billed yearly ($222 billed monthly)
2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.
EnterpriseCustom
Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.
Ways to pay less
Adverity
No public discounts listed.
Supermetrics
- Annual discount
Yearly billing saves up to 25%
Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.
Common questions
Which is cheaper, Adverity or Supermetrics?
As of Nov 13, 2026, Supermetrics is cheaper to start with: $44 a month, against $15,417 a month for Adverity. Adverity starts at $15,417 per month, Adverity Atlas Standard, annual plan, and Supermetrics starts at $44 per month, billed yearly ($59 billed monthly).
Which has a free plan, Adverity or Supermetrics?
As of Nov 13, 2026, only Adverity has a free plan. Supermetrics does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.