Supermetrics vs Two Minute Reports (2026): which should you pick?
As of Nov 12, 2026, Two Minute Reports grades higher than Supermetrics: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Two Minute Reports grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Supermetrics
Marketing data connectors for sheets, BI tools and AI chats
Two Minute Reports
Client reporting from ad and analytics data, priced by accounts
Which one is for you
Pick Supermetrics if
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams with a handful of ad platforms
Look elsewhere if
- Tight if you have many sources: Starter allows 2 and Growth 7
- Watch out: extra sources, users, destinations and accounts are paid extras
- Skip it if you want warehouse, API or transformations, which are Enterprise by quote
- Not for you if you want a free plan, since only the per-source trial is free
Pick Two Minute Reports if
- Fits if you run a small agency and want unlimited seats on one price
- Works for marketers who want ad numbers in Sheets or an AI assistant
Look elsewhere if
- Skip it if you only need one or two accounts, because the first step is already 3 accounts at $81
- Pricey if you grow: 30 accounts is $248 and 100 is $498 a month on yearly billing
- Not for you if you want a free plan, as there is only the 14-day trial
- Watch out: pages list only 3, 30 and 100 account steps, and over 100 accounts per connector means a custom Enterprise quote
How we grade them
| 2.2GPASupermetricsFair | 2.4GPATwo Minute ReportsFair | |
|---|---|---|
| Value for money | C$44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177. | C$81 a month on yearly billing for 3 accounts, $248 for 30 and $498 for 100. The category's middle is $65, so a small agency pays a little more, though seats are unlimited. |
| Free plan and trial | CA 14-day trial per data source with no card, and no free plan. | CA 14-day trial with no credit card, then you pay. There is no free plan. |
| Features | CMany connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote. | B35+ connectors, branded dashboards, AI-written monthly reports, budget pacing and four destinations, with API and MCP access on every plan. The listing shows no gap in the reporting job. |
| Ease of use | CNo store rating on record. You connect each source and build queries. | CNo store rating on record. You connect each client's accounts and set up dashboards and report schedules before it pays off. |
| Platforms and integrations | BWeb only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot. | BWeb only, with Google Sheets, Google Data Studio and AI tools such as Claude and ChatGPT as destinations, and an API on every plan. No desktop or phone app. |
| Best for | ad data in Sheets, Looker Studio and AI chats | ad reports priced by accounts, not seats |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Supermetrics and Two Minute Reports. How we grade
Price against what you get
Supermetrics starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Two Minute Reports starts at $81 a month and scores 2.7.
Two Minute Reports scores higher, and starts $37 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than Supermetrics for less, and 1 scores higher than Two Minute Reports for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Two Minute Reports also covers spreadsheets.
At a glance
| Supermetrics | Two Minute Reports | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $44 per month, billed yearly ($59 billed monthly) | $81 per month for 3 accounts, billed annually ($97 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial per data source, no credit card needed | 14-day free trial, no credit card required |
| Web | ||
| Made by | Supermetrics | Two Minute Reports |
| Price read from | supermetrics.com | twominutereports.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Supermetrics
- Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
- API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
- The pricing page lists no free plan, only a 14-day trial that is started per data source.
Two Minute Reports
- Price depends only on accounts per connector (3, 30 or 100 are the steps shown); the page does not list prices between them.
- A seat is permission to change and run things; members without a seat can only view, and seats can be moved between people.
- Refunds are offered within 30 days of activation, and cancellation is requested through support chat or email.
- There is no free plan, only the 14-day trial.
Key features
Supermetrics
- Connectors to marketing sources
- Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.
- Choice of destinations
- Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.
- Data warehouse transfers
- Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.
- AI chats and Studio
- Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).
- API access
- Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.
Two Minute Reports
- Connectors
- The pricing page lists 35+ connectors across ads, SEO, social and e-commerce, including Facebook Ads, Google Ads, Google Analytics 4, Reddit Ads and Amazon Ads.
- AI dashboards and reports
- Branded client dashboards, and monthly reports written by the Dash AI assistant and sent from the customer's Gmail.
- Destinations
- Four are included: its own dashboards, Google Sheets, Google Data Studio and AI tools such as Claude, ChatGPT and Manus.
- Goals and budget pacing
- Tracks client goals and ad budget progress live.
- Scheduling and speed
- Hourly to monthly refresh, with stored data history so reports open quickly.
- API and MCP access
- Data can be used in Claude, ChatGPT and Manus through API and MCP access, included in every plan.
Plans
Supermetrics
Starter$44
per month, billed yearly ($59 billed monthly)
1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.
Growth$177
per month, billed yearly ($222 billed monthly)
2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.
EnterpriseCustom
Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.
Two Minute Reports
All-in, 3 accounts$81
per month for 3 accounts, billed annually ($97 billed monthly)
Every feature, 35+ connectors, 4 destinations and unlimited seats and queries. Price rises with accounts.
All-in, 30 accounts$248
per month for 30 accounts, billed annually ($297 billed monthly)
Same features as the 3-account step, with 30 accounts per connector.
All-in, 100 accounts$498
per month for 100 accounts, billed annually ($597 billed monthly)
Same features, with 100 accounts per connector: 100 Facebook Ads accounts, 100 Google Ads accounts and so on.
EnterpriseCustom
For more than 100 accounts per connector. Adds SSO, audit logs, custom roles, SLAs and HIPAA eligibility.
Ways to pay less
Supermetrics
- Annual discount
Yearly billing saves up to 25%
Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.
Two Minute Reports
- Annual discount
2 months free on yearly billing
The pricing FAQ says yearly plans get 2 months free, about 17% off compared with paying monthly.
Common questions
Which is cheaper, Supermetrics or Two Minute Reports?
As of Nov 12, 2026, Supermetrics is cheaper to start with: $44 a month, against $81 a month for Two Minute Reports. Supermetrics starts at $44 per month, billed yearly ($59 billed monthly), and Two Minute Reports starts at $81 per month for 3 accounts, billed annually ($97 billed monthly).
Which has a free plan, Supermetrics or Two Minute Reports?
As of Nov 12, 2026, neither Supermetrics nor Two Minute Reports has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.