The Porter Metrics Insider’s Guide
Everything we know about Porter Metrics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Porter Metrics
The Insider’s Guide
Marketing data connectors priced per connected account
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Porter Metrics’s own pages.
Made by Porter Metrics · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Porter Metrics’s own pages, its app-store listings and our grades. Every fact in it is on Porter Metrics’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 42 of the 56 other marketing reporting and call tracking tools we grade
Porter Metrics connects ad, analytics, store and social accounts to Looker Studio, Google Sheets, Power BI and AI chats such as Claude and ChatGPT. Reporting is billed per connected data source account, with a separate credit-based Automation product for running tasks in ad and social platforms.
To get you started, here are 9 things to know about Porter Metrics, taken from its own pages and our grades.
You connect each account and build the report.
- 1
Best for a free start on ad reports in Looker Studio
Porter Metrics sends data from ad, analytics, store and social accounts to Looker Studio, Sheets, Power BI and AI chats.
- 2
Paid plans start at $12.50 a month
As its pricing page puts it: $12.50 per account / month, billed annually ($15 billed monthly).
- 3
There is a free plan
Free forever after a 14-day trial: unlimited accounts, up to 30 days of history, 15 days for AI chats.
- 4
It runs on Web
Web.
- 5
30+ data sources
Connects ad accounts, GA4 properties, stores and social profiles; the pricing page counts each of these as one billed account.
- 6
Looker Studio, Sheets and Power BI
Connected accounts feed unlimited reports and dashboards in Looker Studio, Google Sheets, Power BI and other destinations at no added cost.
- 7
AI chat with your data
The MCP is included on every plan, including the free one, so data can be queried from Claude, ChatGPT and other MCP clients.
- 8
A 2.4 GPA, above 42 of 56
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Porter Metrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Porter Metrics at a glance
- Pricing
- Free plan, from $12.50 per account / month, billed annually ($15 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day full-access trial, no card required
- Runs on
- Web
- Made by
- Porter Metrics
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.4 GPA, fair
The report card
Best for a free start on ad reports in Looker Studio
Porter Metrics sends data from ad, analytics, store and social accounts to Looker Studio, Sheets, Power BI and AI chats. There's a free plan after a 14-day trial, and paid is $12.50 per connected account a month. The free plan keeps 30 days of history and adds a Porter badge on AI dashboards.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $12.50 per account a month on annual billing, stepping to $2 each at 200 accounts. Five accounts is about $55, near this category's middle of $65. |
| Free plan and trial | B | A free plan with unlimited accounts, 30 days of history and the MCP, after a 14-day trial with no card. |
| Features | C | 30+ sources, blending, custom fields, an MCP. The free plan keeps only 30 days of history, and Automation credits don't roll over. |
| Ease of use | C | No store rating on record. You connect each account and build the report. |
| Platforms and integrations | B | Web only, with Looker Studio, Sheets, Power BI, Claude and ChatGPT. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Porter Metrics is for
- Fits if you manage a few client accounts and report in Looker Studio or Sheets
- Works for anyone who wants to try a connector tool without paying
Who it is not for
- Tight if you stay free: 30 days of history and a Porter badge on AI dashboards
- Pricey if you add accounts, since cost rises with each one
- Watch out: annual billing is paid upfront, with refunds within 14 days
- Watch out: Automation credits reset each cycle, don't roll over and need an MCP client
Good to know
Good for
- Small agencies and freelancers with a few client accounts
- Marketers who report in Looker Studio or Google Sheets
- Anyone wanting to try a connector without paying
Worth knowing
- Reporting cost rises with the number of connected accounts; monthly rates step down with volume, from $15 for 1 account to $2 each at 200 or more.
- The free plan keeps only 30 days of history and shows a Porter badge on AI-generated dashboards.
- Annual billing is paid upfront and the page says refunds are available within 14 days of purchase.
- Automation credits reset each cycle, do not roll over and need an MCP client such as Claude or ChatGPT.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.50
A month to start. There is a free plan too
Porter Metrics has a free plan. Paid plans start at $12.50 per account / month, billed annually ($15 billed monthly).
Free
$0
Reporting with unlimited connected accounts, 30-day history and 15 days for AI chats; Automation gives 100 credits a month.
Reporting
$12.50
per account / month, billed annually ($15 billed monthly)
Billed per connected account with volume discounts; unlimited users, reports and history, and the MCP for Claude and ChatGPT.
The free plan
Free forever after a 14-day trial: unlimited accounts, up to 30 days of history, 15 days for AI chats.
Trying it first
14-day full-access trial, no card required
Read from portermetrics.com on Nov 12, 2026.
Ways to pay less
Annual discount
Two months free on annual billing
The pricing FAQ says annual billing takes 16.6% off, the equivalent of two months free, paid upfront for the year.
Stated on portermetrics.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing data connectors priced per connected account. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards.
Web only, with Looker Studio, Sheets, Power BI, Claude and ChatGPT.
- 30+ data sources
- Connects ad accounts, GA4 properties, stores and social profiles; the pricing page counts each of these as one billed account.
- Looker Studio, Sheets and Power BI
- Connected accounts feed unlimited reports and dashboards in Looker Studio, Google Sheets, Power BI and other destinations at no added cost.
- AI chat with your data
- The MCP is included on every plan, including the free one, so data can be queried from Claude, ChatGPT and other MCP clients.
- Data blending and custom fields
- Reports can combine sources and define custom fields; the vendor also offers a BigQuery setup as a managed service.
- Automation credits
- A separate product runs ad, SEO and social tasks from an AI tool, billed in credits (1 credit is one completed task).
Where it runs
- Web
What it works with
- Looker Studio
- Google Sheets
- Power BI
- BigQuery
- Claude
- ChatGPT
- Google Ads
- Shopify
Porter Metrics is made by Porter Metrics.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
42/56
Other marketing reporting and call tracking tools it is graded above
Porter Metrics's GPA of 2.4 is higher than 42 of the 56 other marketing reporting and call tracking tools we grade, and level with 12.
It stands best on free plan and trial (B, above 55 of 56) and worst on ease of use (C, above 0).
Its paid plans start at $12.50 a month, against a middle price of $50 for the category: 5 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 57 marketing reporting and call tracking tools we grade, cut by the letter each got. Porter Metrics’s own letter is outlined.
- CValue for moneyAbove 13 of 56
- BFree plan and trialAbove 55 of 56
- CFeaturesAbove 2 of 56
- CEase of useAbove 0 of 56
- BPlatforms and integrationsAbove 6 of 56
Price against what you get
Each dot is one of 45 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Porter Metrics is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Porter Metrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 42 of the 56 other marketing reporting and call tracking tools we grade. It costs $150 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Looker Studio, Google Sheets and Power BI among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Porter Metrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Supermetrics, Windsor.ai, Dataslayer, Catchr and Two Minute Reports
The 5 tools Porter Metrics is most often weighed against, with where each one differs from it.
- 2.2GPA
Supermetrics
Free trial · from $44/mo
Marketing data connectors for sheets, BI tools and AI chats.
- Porter Metrics has a free plan. Supermetrics does not, though it has a free trial.
- 2.4GPA
Windsor.ai
Free plan · from $19/mo
Marketing data connectors for BI tools, sheets and AI.
- 2.2GPA
Dataslayer
Free plan · from $35/mo
Sends marketing data to Sheets, BI tools and AI assistants.
- Dataslayer also covers spreadsheets.
- 2.4GPA
Catchr
Free trial · from $24/mo
Marketing data connectors for dashboards, sheets and AI tools.
- Porter Metrics has a free plan. Catchr does not, though it has a free trial.
- Porter Metrics also covers dashboards.
- Catchr also covers spreadsheets.
- 2.4GPA
Two Minute Reports
Free trial · from $81/mo
Client reporting from ad and analytics data, priced by accounts.
- Porter Metrics has a free plan. Two Minute Reports does not, though it has a free trial.
- Two Minute Reports also covers spreadsheets.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Porter Metrics free?
Porter Metrics has a free plan. Free forever after a 14-day trial: unlimited accounts, up to 30 days of history, 15 days for AI chats.
How much does Porter Metrics cost?
Porter Metrics lists 2 plans. Free: $0.
What platforms does Porter Metrics work on?
Porter Metrics is available on Web.
Does Porter Metrics offer any discounts?
Porter Metrics publicly lists the following: Two months free on annual billing.
Does Porter Metrics have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Porter Metrics is listed for Web.
Does Porter Metrics have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Porter Metrics is listed for Web.
Is Porter Metrics open source?
Porter Metrics is not described as open source on its own site, as read on Nov 12, 2026.
Does Porter Metrics have an API?
Yes. Porter Metrics offers a public API, according to its own site.
What does Porter Metrics integrate with?
Porter Metrics's listing names Looker Studio, Google Sheets, Power BI, BigQuery, Claude, ChatGPT, Google Ads and Shopify.
Does Porter Metrics have a free trial?
Yes. 14-day full-access trial, no card required.
Who makes Porter Metrics?
Porter Metrics is made by a company of the same name.
What are the alternatives to Porter Metrics?
The closest alternatives to Porter Metrics in our directory are Supermetrics, Windsor.ai, Dataslayer, Catchr and Two Minute Reports.
How does Porter Metrics compare with other marketing reporting and call tracking tools?
Porter Metrics's GPA of 2.4 is higher than 42 of the 56 other marketing reporting and call tracking tools we grade, and level with 12.
Is Porter Metrics good value for money?
ToolGPA grades Porter Metrics C for value for money. Its paid plans start at $12.50 a month, against a middle price of $50 for the category: 5 of the 44 others that charge start lower.
Could I make my own version of Porter Metrics?
The plain part of Porter Metrics you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Porter Metrics’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Porter Metrics's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Porter Metrics. Prices change, so check portermetrics.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Porter Metrics, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/porter-metrics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Porter Metrics: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/porter-metrics
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/porter-metrics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Porter Metrics, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 57 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Porter Metrics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Porter Metrics is a trademark of its owner, and this guide is not made, paid for or approved by Porter Metrics. Prices and plans change: check portermetrics.com before you buy.