Catchr vs Supermetrics (2026): which should you pick?

Pick Catchr if

• Fits if you report in Looker Studio or Sheets and don't want to pay per user
• Works for freelancers with a few client accounts

Look elsewhere if

• Tight if you have many accounts: 10 on Starter, 30 on $79
• Pricey if you need BigQuery, API or Data Blend, which start at $239
• Watch out: warehouse and storage destinations need Scale at $599
• Not for you if you want a free plan, since only the trial is free
• Watch out: the annual figures don't map simply to the monthly ones, so check the total at checkout

Pick Supermetrics if

• Fits if you report from Google Sheets or Looker Studio
• Works for small teams with a handful of ad platforms

Look elsewhere if

• Tight if you have many sources: Starter allows 2 and Growth 7
• Watch out: extra sources, users, destinations and accounts are paid extras
• Skip it if you want warehouse, API or transformations, which are Enterprise by quote
• Not for you if you want a free plan, since only the per-source trial is free

Catchr

• Plans are capped by platforms (one connected source) and accounts (one profile inside a source): 3 Facebook Ads plus 5 Google Ads accounts count as 8
• BigQuery, API access, personalized fields and Data Blend start at Growth ($239 a month); warehouse, database and storage destinations start at Scale ($599 a month).
• There is no free plan, only the 14-day trial.
• The pricing page's annual figures do not match its monthly ones in a simple way, so check the total at checkout.

Supermetrics

• Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
• API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
• The pricing page lists no free plan, only a 14-day trial that is started per data source.

Catchr

100+ data sources

The pricing page lists sources including Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Google Analytics, Shopify, Klaviyo and HubSpot.

Reporting destinations

Sends data to Data Studio, Power BI, Tableau, Google Sheets and Excel on every plan; warehouses and storage such as BigQuery, Snowflake, Redshift and Amazon S3 need higher plans.

AI assistants and MCP

The Catchr MCP server and the AI assistant destinations (ChatGPT, Claude, Copilot, Gemini and other LLMs) are included from Starter.

Data Blend

Growth and Scale combine several sources into one dataset, and Scale can run the blend in the customer's own BigQuery.

API access

Growth and Scale offer API access with JSON and CSV output.

Unified fields

The vendor describes a set of unified data fields that line up metrics across platforms.

Supermetrics

Connectors to marketing sources

Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.

Choice of destinations

Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.

Data warehouse transfers

Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.

AI chats and Studio

Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).

API access

Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.

Catchr

• Starter$24

  per month for 3 platforms and 10 accounts, billed monthly

  Visualization and spreadsheet destinations, AI assistants and Catchr MCP, unlimited users and requests, and access to 100+ data sources.

• Momentum$79

  per month for 5 platforms and 30 accounts, billed monthly

  Same features as Starter with room for 5 platforms and 30 accounts.

• Growth$239

  per month for 10 platforms and 100 accounts, billed monthly

  Adds BigQuery integration, API access, personalized fields and Data Blend.

• Scale$599

  per month for 25 platforms and 500 accounts, billed monthly

  Adds warehouse, database and storage destinations, Data Blend in your own BigQuery, custom schema mapping and priority support.

• CustomCustom

  Quote for more volume or a tailored setup, with specific connectors, security requirements, onboarding or an SLA.

Supermetrics

• Starter$44

  per month, billed yearly ($59 billed monthly)

  1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.

• Growth$177

  per month, billed yearly ($222 billed monthly)

  2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.

• EnterpriseCustom

  Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.

Catchr

• Annual discount

  Annual billing

  The pricing page lists yearly totals of $239 for Starter, $790 for Momentum, $2,390 for Growth and $5,990 for Scale.

Supermetrics

• Annual discount

  Yearly billing saves up to 25%

  Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.