Catchr vs Funnel (2026): which should you pick?
As of Nov 12, 2026, Catchr grades higher than Funnel: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Catchr grades higher on value for money. Funnel grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Catchr
Marketing data connectors for dashboards, sheets and AI tools
Funnel
Marketing data hub that feeds dashboards, warehouses and AI
Which one is for you
Pick Catchr if
- Fits if you report in Looker Studio or Sheets and don't want to pay per user
- Works for freelancers with a few client accounts
Look elsewhere if
- Tight if you have many accounts: 10 on Starter, 30 on $79
- Pricey if you need BigQuery, API or Data Blend, which start at $239
- Watch out: warehouse and storage destinations need Scale at $599
- Not for you if you want a free plan, since only the trial is free
- Watch out: the annual figures don't map simply to the monthly ones, so check the total at checkout
Pick Funnel if
- Fits if you centralize many ad and analytics sources and have budget for it
- Works for agencies that need separate client workspaces
Look elsewhere if
- Pricey if you are a single marketer: it starts at $300 a month
- Tight if you need more than 1 workspace or portal, which means Business at $600
- Watch out: both prices are annual only, with no monthly option
- Watch out: Measure (MMM, attribution, incrementality) and agency pricing are quoted separately
- Skip it if you want a free plan, as there isn't one
How we grade them
| 2.4GPACatchrFair | 2.2GPAFunnelFair | |
|---|---|---|
| Value for money | B$24 a month, below this category's cheaper quarter at $30, with unlimited users and requests. The jump matters: $79, then $239 for BigQuery and the API. | D$300 a month billed annually for Starter and $600 for Business, against a category middle of $65. Power BI, Tableau and warehouses sit on the $600 plan. |
| Free plan and trial | C14-day free trial with no card, and no free plan. | CA 14-day trial of Data Hub with no card, and no free plan. |
| Features | C100+ sources, spreadsheet and visualization destinations, MCP. Plans cap platforms (3 on Starter) and accounts, so 3 Facebook plus 5 Google accounts count as 8. | B117 to 579 connectors, harmonization, dashboards, portals, AI and MCP cover the whole job. Measure (attribution and MMM) is a separate add-on. |
| Ease of use | CNo store rating on record. You connect each ad account and build the reports. | CNo store rating on record. Connecting sources and mapping fields takes work. |
| Platforms and integrations | BWeb only, with Looker Studio, Power BI, Sheets, warehouses, an API on Growth and an MCP. | BWeb only, with Sheets, Looker Studio, Power BI, Tableau, warehouses and an MCP. |
| Best for | sending ad data to Looker Studio and Sheets for little | marketing data in one place for bigger teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Catchr and Funnel. How we grade
Price against what you get
Catchr starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Funnel starts at $300 a month and scores 2.7.
Funnel scores higher, and starts $276 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Catchr for less, and 1 scores higher than Funnel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Catchr also covers spreadsheets.
- Funnel also covers dashboards.
At a glance
| Catchr | Funnel | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $24 per month, billed monthly | $300 per month, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial of Data Hub |
| Web | ||
| Made by | Catchr | Funnel |
| Price read from | catchr.io | funnel.io |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Catchr
- Plans are capped by platforms (one connected source) and accounts (one profile inside a source): 3 Facebook Ads plus 5 Google Ads accounts count as 8
- BigQuery, API access, personalized fields and Data Blend start at Growth ($239 a month); warehouse, database and storage destinations start at Scale ($599 a month).
- There is no free plan, only the 14-day trial.
- The pricing page's annual figures do not match its monthly ones in a simple way, so check the total at checkout.
Funnel
- Both listed prices are starting prices and are billed annually; the pricing page shows no monthly-billing option.
- Starter is limited to 1 workspace and 1 portal, and its export frequency is daily rather than every 2 hours.
- Funnel Measure (MMM, MTA, incrementality testing) is an add-on priced by quote.
- Agency pricing is quoted on request; the pricing page says to get in touch for an offer.
Key features
Catchr
- 100+ data sources
- The pricing page lists sources including Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Google Analytics, Shopify, Klaviyo and HubSpot.
- Reporting destinations
- Sends data to Data Studio, Power BI, Tableau, Google Sheets and Excel on every plan; warehouses and storage such as BigQuery, Snowflake, Redshift and Amazon S3 need higher plans.
- AI assistants and MCP
- The Catchr MCP server and the AI assistant destinations (ChatGPT, Claude, Copilot, Gemini and other LLMs) are included from Starter.
- Data Blend
- Growth and Scale combine several sources into one dataset, and Scale can run the blend in the customer's own BigQuery.
- API access
- Growth and Scale offer API access with JSON and CSV output.
- Unified fields
- The vendor describes a set of unified data fields that line up metrics across platforms.
Funnel
- Connectors and harmonization
- Managed connectors pull marketing data, with built-in field mapping, naming conventions and currency conversion applied before delivery.
- Destinations
- Data can go to Google Sheets, Looker Studio, Power BI and Tableau, or cloud storage and warehouses such as BigQuery and S3 on Business.
- Dashboards and portals
- Funnel Dashboards are shared with clients or colleagues through portals; Business adds unlimited portals with custom branding.
- Funnel AI and MCP
- Funnel AI answers questions about your data, and the Funnel MCP connects the same data to tools such as Claude and ChatGPT.
- Funnel Measure
- Available to Business and Enterprise customers as an add-on: media mix modelling, multi-touch attribution and incrementality testing.
Plans
Catchr
Starter$24
per month for 3 platforms and 10 accounts, billed monthly
Visualization and spreadsheet destinations, AI assistants and Catchr MCP, unlimited users and requests, and access to 100+ data sources.
Momentum$79
per month for 5 platforms and 30 accounts, billed monthly
Same features as Starter with room for 5 platforms and 30 accounts.
Growth$239
per month for 10 platforms and 100 accounts, billed monthly
Adds BigQuery integration, API access, personalized fields and Data Blend.
Scale$599
per month for 25 platforms and 500 accounts, billed monthly
Adds warehouse, database and storage destinations, Data Blend in your own BigQuery, custom schema mapping and priority support.
CustomCustom
Quote for more volume or a tailored setup, with specific connectors, security requirements, onboarding or an SLA.
Funnel
Starter$300
per month, billed annually, starting price
117 connectors, 13 destinations, unlimited users, 1 workspace, 1 portal, dashboards and unlimited use of Funnel AI.
Business$600
per month, billed annually, starting price
579 connectors, 46 destinations, unlimited users, workspaces and portals, Power BI, Tableau and cloud warehouse destinations.
EnterpriseCustom
590+ connectors, 47 destinations including Snowflake, SSO and SCIM, audit log, priority support and an enterprise SLA.
Ways to pay less
Catchr
- Annual discount
Annual billing
The pricing page lists yearly totals of $239 for Starter, $790 for Momentum, $2,390 for Growth and $5,990 for Scale.
Funnel
No public discounts listed.
Common questions
Which is cheaper, Catchr or Funnel?
As of Nov 12, 2026, Catchr is cheaper to start with: $24 a month, against $300 a month for Funnel. Catchr starts at $24 per month, billed monthly, and Funnel starts at $300 per month, billed annually.
Which has a free plan, Catchr or Funnel?
As of Nov 12, 2026, neither Catchr nor Funnel has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.