Skip to content
ToolGPA

The Supermetrics Insider’s Guide

Everything we know about Supermetrics in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

Download the PDF
Pass it onEmailLinkedInXWhatsApp
ToolGPANovember 2026

Supermetrics

The Insider’s Guide

Marketing data connectors for sheets, BI tools and AI chats

Supermetrics, as pictured on supermetrics.com

Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Supermetrics’s own pages.

Made by Supermetrics · checked Nov 12, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Supermetrics’s own pages, its app-store listings and our grades. Every fact in it is on Supermetrics’s page too, where it is kept up to date. Checked Nov 12, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 17 of the 40 other marketing reporting and call tracking tools we grade

Supermetrics pulls data from advertising, analytics and social platforms and sends it to a destination of your choice, such as Google Sheets, Looker Studio, Excel, Power BI, a data warehouse or an AI chat like Claude or ChatGPT. Plans are sized by data sources, connected accounts, users and destinations.

To get you started, here are 9 things to know about Supermetrics, taken from its own pages and our grades.

Extras, warehouses and the API push it up fast.
From our report card of Supermetrics
  1. 1

    Best for ad data in Sheets, Looker Studio and AI chats

    Supermetrics pulls data from ad, analytics and social platforms to Sheets, Looker Studio, Excel, Power BI or AI chats.

  2. 2

    Paid plans start at $44 a month

    As its pricing page puts it: $44 per month, billed yearly ($59 billed monthly).

  3. 3

    You can try it first

    14-day free trial per data source, no credit card needed

  4. 4

    It runs on Web

    Web.

  5. 5

    Connectors to marketing sources

    Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.

  6. 6

    Choice of destinations

    Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.

  7. 7

    Data warehouse transfers

    Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.

  8. 8

    A 2.2 GPA, above 17 of 40

    That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of Supermetrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.

Supermetrics at a glance

Pricing
Free trial, from $44 per month, billed yearly ($59 billed monthly)
Free plan
No
Free trial
14-day free trial per data source, no credit card needed
Runs on
Web
Made by
Supermetrics
Category
Marketing Reports & Call Tracking
Our grade
2.2 GPA, fair

The report card

Best for ad data in Sheets, Looker Studio and AI chats

Supermetrics pulls data from ad, analytics and social platforms to Sheets, Looker Studio, Excel, Power BI or AI chats. Starter is $44 a month yearly for 2 data sources. Extras, warehouses and the API push it up fast.

ToolGPA report cardSupermetricsGraded Nov 12, 2026
SubjectGradeComment
Value for moneyC$44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177.
Free plan and trialCA 14-day trial per data source with no card, and no free plan.
FeaturesCMany connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote.
Ease of useCNo store rating on record. You connect each source and build queries.
Platforms and integrationsBWeb only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Supermetrics is for

  • Fits if you report from Google Sheets or Looker Studio
  • Works for small teams with a handful of ad platforms

Who it is not for

  • Tight if you have many sources: Starter allows 2 and Growth 7
  • Watch out: extra sources, users, destinations and accounts are paid extras
  • Skip it if you want warehouse, API or transformations, which are Enterprise by quote
  • Not for you if you want a free plan, since only the per-source trial is free

Good to know

Good for

  • Marketers who report from Google Sheets or Looker Studio
  • Small teams with a handful of ad platforms to connect
  • Data teams that need marketing data in a warehouse

Worth knowing

  • Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
  • API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
  • The pricing page lists no free plan, only a 14-day trial that is started per data source.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$44

A month to start

Supermetrics is a paid product with a free trial, starting at $44 per month, billed yearly ($59 billed monthly).

  • Starter

    $44

    per month, billed yearly ($59 billed monthly)

    1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.

  • Growth

    $177

    per month, billed yearly ($222 billed monthly)

    2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.

  • Enterprise

    Custom

    Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.

Trying it first

14-day free trial per data source, no credit card needed

Read from supermetrics.com on Nov 12, 2026.

Ways to pay less

  • Annual discount

    Yearly billing saves up to 25%

    Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.

    Stated on supermetrics.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Marketing data connectors for sheets, BI tools and AI chats. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards.

Many connectors and choice of destinations.
From our grade for features
Connectors to marketing sources
Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.
Choice of destinations
Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.
Data warehouse transfers
Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.
AI chats and Studio
Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).
API access
Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.

Where it runs

  • Web

What it works with

  • Google Sheets
  • Looker Studio
  • Microsoft Excel
  • Power BI
  • BigQuery
  • Snowflake
  • Claude
  • ChatGPT

Supermetrics is made by Supermetrics.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

17/40

Other marketing reporting and call tracking tools it is graded above

Supermetrics's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9.

It stands best on platforms and integrations (B, above 4 of 40) and worst on features (C, above 0).

Its paid plans start at $44 a month, against a middle price of $63.50 for the category: 12 of the 31 others that charge start lower.

On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.

Each grade against the category

Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Supermetrics’s own letter is outlined.

  • CValue for moneyAbove 8 of 40
  • CFree plan and trialAbove 17 of 40
  • CFeaturesAbove 0 of 40
  • CEase of useAbove 0 of 40
  • BPlatforms and integrationsAbove 4 of 40

Price against what you get

Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Supermetrics is the marked dot.

C2.0B3.0A4.0$2$5$20$50$200$500$2k$5k$20kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSupermetricsAgencyAnalyticsOviondData StudioCallRailRingba

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Supermetrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.

It costs $528 a year.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • Connections that pull numbers from dozens of other services.
  • It plugs into other products, Google Sheets, Looker Studio and Microsoft Excel among them, and has an API.
  • AI features, unless you pay a model provider for each request yourself.

What this rests on. Supermetrics’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Funnel, Windsor.ai, Improvado, Adverity and Porter Metrics

The 5 tools Supermetrics is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

14

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Supermetrics free?

No, Supermetrics is a paid product, but you can try it first. 14-day free trial per data source, no credit card needed.

How much does Supermetrics cost?

Supermetrics lists 3 plans. Starter: $44 per month, billed yearly ($59 billed monthly).

What platforms does Supermetrics work on?

Supermetrics is available on Web.

Does Supermetrics offer any discounts?

Supermetrics publicly lists the following: Yearly billing saves up to 25%.

Does Supermetrics have an Android app?

No Android app was listed when its pages were read on Nov 12, 2026. Supermetrics is listed for Web.

Does Supermetrics have an iPhone app?

No iPhone app was listed when its pages were read on Nov 12, 2026. Supermetrics is listed for Web.

Is Supermetrics open source?

Supermetrics is not described as open source on its own site, as read on Nov 12, 2026.

Does Supermetrics have an API?

Yes. Supermetrics offers a public API, according to its own site.

What does Supermetrics integrate with?

Supermetrics's listing names Google Sheets, Looker Studio, Microsoft Excel, Power BI, BigQuery, Snowflake, Claude and ChatGPT.

Who makes Supermetrics?

Supermetrics is made by a company of the same name.

What are the alternatives to Supermetrics?

The closest alternatives to Supermetrics in our directory are Funnel, Windsor.ai, Improvado, Adverity and Porter Metrics.

How does Supermetrics compare with other marketing reporting and call tracking tools?

Supermetrics's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9.

Is Supermetrics good value for money?

ToolGPA grades Supermetrics C for value for money. Its paid plans start at $44 a month, against a middle price of $63.50 for the category: 12 of the 31 others that charge start lower.

Could I make my own version of Supermetrics?

The plain part of Supermetrics you could make: reports. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from Supermetrics’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Supermetrics's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Supermetrics. Prices change, so check supermetrics.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

5,038

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 5,038

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Supermetrics: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/supermetrics

Know someone choosing between marketing reporting and call tracking tools?

Send them this guide: toolgpa.com/tools/supermetrics/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded marketing reporting and call tracking tools after Supermetrics, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Supermetrics’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Supermetrics is a trademark of its owner, and this guide is not made, paid for or approved by Supermetrics. Prices and plans change: check supermetrics.com before you buy.