Alternatives · Marketing Reports
CallRail alternatives
CallRail compared with 4 alternatives: CTM, WhatConverts, Nimbata and Ruler Analytics.
CallRail is a paid product with a free trial, starting at $50 per month for 5 numbers and 250 minutes, billed yearly. 1 of the 4 alternatives is free or has a free plan. One more offers a free trial.
4 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| CallRailThis tool | Free trial · from $50/mo | Trial only | Web, iOS, Android |
| CTM | From $65/mo | No | Web, iOS, Android |
| WhatConverts | Free trial · from $30/mo | Trial only | Web |
| Nimbata | Free plan · from $35/mo | Yes | Web |
| Ruler Analytics | From $360/mo | No | Web |
Price against what you get
CallRail starts at $50 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
WhatConverts and Nimbata start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from CallRail
- From $65/mo
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
- CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage. CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly.
- CTM also covers workflow automation and business phone line.
- CallRail also covers forms and reports.
Suits: Agencies tracking calls for many clients under their own brand
- Free trial · from $30/mo
WhatConverts
Call, form and chat tracking with lead attribution for agencies
- WhatConverts starts at $30 per month for 1 account, with $30 of usage credit. CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly.
- Only CallRail lists iOS and Android apps.
- CallRail also covers forms.
Suits: PPC and SEO agencies proving to clients which campaigns produce leads
- Free plan · from $35/mo
Nimbata
Call tracking billed per answered call, for agencies and teams
- Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage. CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly.
- Nimbata has a free plan. CallRail does not, though it has a free trial.
- Only CallRail lists iOS and Android apps.
- CallRail also covers forms.
Suits: Agencies tracking calls for many clients and locations
- From $360/mo
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
- Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly). CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly.
- Only CallRail lists iOS and Android apps.
- CallRail also covers transcription and forms.
Suits: Lead-generation businesses whose sales close offline or by phone
Limits worth knowing in CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Common questions
What are the alternatives to CallRail?
The alternatives to CallRail in this directory are CTM, WhatConverts, Nimbata and Ruler Analytics. Each one has a side-by-side comparison with CallRail.
Is there a free alternative to CallRail?
Yes. Nimbata has a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.