CallRail vs Delacon (2026): which should you pick?
As of Nov 13, 2026, we pick CallRail: it is third in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.4 against 1.8.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
CallRail grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CallRail
Call tracking and attribution that ties phone leads to campaigns
Which one is for you
Pick CallRail if
- Fits if you're a local business that gets most of its leads by phone
- Works for agencies reporting which Google Ads keyword made someone call
Look elsewhere if
- Skip it if you're outside the US, Canada, the UK and Australia
- Tight if your calls run long, as every minute past 250 is 6¢, extra numbers $3 and texts 3¢
- Watch out: the 12-month base fee is due up front, and monthly-billed rates aren't shown
- Pricey if you want form tracking, which starts on Lead Tracking Complete at $95 a month
- Pricey if you lean on the API past 1,500 calls a month, at $80 or $200 a month extra
Pick Delacon if
- Fits if phone calls are how your leads arrive and you want them tied to ads
- Works for marketers who want call recordings with sentiment scores
Look elsewhere if
- Skip it if you want a price before talking to sales, as none is published
- Not for you if you only track web forms, since this centres on calls
- Watch out: delacon.com is an animal-nutrition company; this is delacon.io
- Tight if your CRM is on an older version: the integrations page says to confirm availability
How we grade them
| 2.4GPACallRailFair | 1.8GPADelaconWeak | |
|---|---|---|
| Value for money | CGraded on a small business with 5 tracking numbers and about 500 minutes a month. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, and the other 250 minutes at 6¢ bring it to about $65. That's the middle of what call trackers here charge. Form tracking needs $95. | CNo prices are published, so there is nothing to set against the category's $30 to $127 range. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card, but texting only switches on once the trial's over. | FNo free plan and no trial on record; buyers book a demo. |
| Features | BCall and text tracking with recording, routing, transcription and automation rules on every plan, form tracking on the Complete plans, and AI call summaries and sentiment on Lead Conversion. It covers the whole call tracking job. | CCall tracking by source, routing, recording, speech analytics and BigQuery. The listing shows a gap: integration availability must be confirmed for your software version. |
| Ease of use | CNo rating on record. Tracking numbers and the dynamic numbers on your site need setting up, and the plans plus usage charges take a minute to understand. | CNo store rating on record. Numbers and integrations need setting up with the vendor. |
| Platforms and integrations | BWeb plus iPhone, iPad and Android apps, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot, Salesforce, ServiceTitan and Zapier, and a free API up to 1,500 calls a month. No desktop app, and it's sold in 4 countries only. | BWeb product with Google Ads, Analytics, Salesforce, Adobe Analytics, Zapier and an API. |
| Best for | tracking which ads make the phone ring | call tracking for marketing teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallRail and Delacon. How we grade
Where they differ
- CallRail also covers forms.
At a glance
| CallRail | Delacon | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $50 per month for 5 numbers and 250 minutes, billed yearly | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; texting turns on after the trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallRail, Inc. | Delacon |
| Price read from | callrail.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
CallRail
- Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
- Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
- Available in the US, Canada, the UK and Australia only.
- API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.
Delacon
- No prices are published; the site directs buyers to book a demo.
- The company at delacon.com is an animal-nutrition business; the call tracking company's site is delacon.io.
- Integration availability should be confirmed with Delacon for your software version, as the integrations page itself advises.
Key features
CallRail
- Call and text tracking
- Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.
- Form tracking
- The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.
- Conversation Intelligence
- Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.
- Ad and analytics integrations
- Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.
- Voice Assist
- An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.
- Mobile apps
- iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.
Delacon
- Call tracking by source
- Tracks calls by channel, campaign, website source, search word and web page.
- Call management
- IVR, geo-routing and automatic failover for sending calls to the right team or location.
- Call recording and speech analytics
- Records calls with auto-generated transcription, sentiment analysis and compliance monitoring.
- Integrations and APIs
- Connects to Google Ads, Google Analytics, Salesforce and Adobe Analytics, and offers APIs for pushing or pulling call data.
- BigQuery and dashboards
- Call data can be pushed to Google BigQuery for Looker Studio dashboards or other BI platforms.
- SMS360 and Insights IQ
- Additional products listed on the site for text messaging and call insights.
Plans
CallRail
Lead Tracking$50
per month for 5 numbers and 250 minutes, billed yearly
Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.
Lead Tracking Complete$95
per month for 5 numbers and 250 minutes, billed yearly
Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.
Lead Conversion$150
per month for 5 numbers and 250 minutes, billed yearly
Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.
Lead Conversion Complete$195
per month for 5 numbers and 250 minutes, billed yearly
Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.
Delacon
Pricing could not be confirmed. See delacon.io.
Ways to pay less
CallRail
- Annual discount
Save up to 10% with a yearly plan
CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.
Delacon
No public discounts listed.
Common questions
Which is cheaper, CallRail or Delacon?
As of Nov 13, 2026, CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly, and Delacon has no price we could confirm.
Which has a free plan, CallRail or Delacon?
As of Nov 13, 2026, neither CallRail nor Delacon has a free plan. CallRail has a free trial.
Which platforms do CallRail and Delacon run on?
As of Nov 13, 2026, only CallRail lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.