CTM vs Delacon (2026): which should you pick?
As of Nov 13, 2026, CTM grades higher than Delacon: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
CTM grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Which one is for you
Pick CTM if
- Fits if you're an agency tracking calls for clients under your own brand
- Works for sales teams that want call tracking and a dialer in one place, with unlimited users
Look elsewhere if
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
- Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
- Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
- Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low
Pick Delacon if
- Fits if phone calls are how your leads arrive and you want them tied to ads
- Works for marketers who want call recordings with sentiment scores
Look elsewhere if
- Skip it if you want a price before talking to sales, as none is published
- Not for you if you only track web forms, since this centres on calls
- Watch out: delacon.com is an animal-nutrition company; this is delacon.io
- Tight if your CRM is on an older version: the integrations page says to confirm availability
How we grade them
| 2.2GPACTMFair | 1.8GPADelaconWeak | |
|---|---|---|
| Value for money | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. | CNo prices are published, so there is nothing to set against the category's $30 to $127 range. |
| Free plan and trial | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. | FNo free plan and no trial on record; buyers book a demo. |
| Features | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. | CCall tracking by source, routing, recording, speech analytics and BigQuery. The listing shows a gap: integration availability must be confirmed for your software version. |
| Ease of use | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. | CNo store rating on record. Numbers and integrations need setting up with the vendor. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. | BWeb product with Google Ads, Analytics, Salesforce, Adobe Analytics, Zapier and an API. |
| Best for | call tracking for agencies and sales teams | call tracking for marketing teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CTM and Delacon. How we grade
Where they differ
- CTM also covers workflow automation and business phone line.
- Delacon also covers reports.
At a glance
| CTM | Delacon | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $65 per month, billed yearly ($79 billed monthly), plus usage | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallTrackingMetrics, LLC | Delacon |
| Price read from | ctm.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Delacon
- No prices are published; the site directs buyers to book a demo.
- The company at delacon.com is an animal-nutrition business; the call tracking company's site is delacon.io.
- Integration availability should be confirmed with Delacon for your software version, as the integrations page itself advises.
Key features
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Delacon
- Call tracking by source
- Tracks calls by channel, campaign, website source, search word and web page.
- Call management
- IVR, geo-routing and automatic failover for sending calls to the right team or location.
- Call recording and speech analytics
- Records calls with auto-generated transcription, sentiment analysis and compliance monitoring.
- Integrations and APIs
- Connects to Google Ads, Google Analytics, Salesforce and Adobe Analytics, and offers APIs for pushing or pulling call data.
- BigQuery and dashboards
- Call data can be pushed to Google BigQuery for Looker Studio dashboards or other BI platforms.
- SMS360 and Insights IQ
- Additional products listed on the site for text messaging and call insights.
Plans
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Delacon
Pricing could not be confirmed. See delacon.io.
Ways to pay less
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Delacon
No public discounts listed.
Common questions
Which is cheaper, CTM or Delacon?
As of Nov 13, 2026, CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage, and Delacon has no price we could confirm.
Which has a free plan, CTM or Delacon?
As of Nov 13, 2026, neither CTM nor Delacon has a free plan.
Which platforms do CTM and Delacon run on?
As of Nov 13, 2026, only CTM lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.