The WhatConverts Insider’s Guide
Everything we know about WhatConverts in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
WhatConverts
The Insider’s Guide
Call, form and chat tracking with lead attribution for agencies
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from WhatConverts’s own pages.
Made by WhatConverts · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from WhatConverts’s own pages, its app-store listings and our grades. Every fact in it is on WhatConverts’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 6 of the 13 other marketing reporting and call tracking tools we grade
WhatConverts is call tracking and lead attribution software. It records which source, campaign and keyword produced each call, form fill, chat or sale, then lets you qualify and value those leads and report on them. It is aimed mainly at agencies reporting leads to clients, with unlimited-account plans for them, and also sells single-account plans to businesses.
To get you started, here are 9 things to know about WhatConverts, taken from its own pages and our grades.
Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out.
- 1
Best for call, form and chat leads in one list
WhatConverts tracks calls, texts, forms, chats and sales back to the campaign and keyword behind them, then lets you qualify and value each lead.
- 2
Paid plans start at $30 a month
As its pricing page puts it: $30 per month for 1 account, with $30 of usage credit.
- 3
You can try it first
14-day free trial
- 4
It runs on Web
Web.
- 5
Call tracking
Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.
- 6
Form, chat and e-commerce tracking
From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.
- 7
Lead management
All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.
- 8
A 2.4 GPA, above 6 of 13
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace WhatConverts you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
WhatConverts at a glance
- Pricing
- Free trial, from $30 per month for 1 account, with $30 of usage credit
- Free plan
- No
- Free trial
- 14-day free trial
- Runs on
- Web
- Made by
- WhatConverts
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.4 GPA, fair
The report card
Best for call, form and chat leads in one list
WhatConverts tracks calls, texts, forms, chats and sales back to the campaign and keyword behind them, then lets you qualify and value each lead. The $30 single-account plan comes with $30 of usage credit. Google Ads and Analytics links need Plus at $60, and agencies with several clients are pushed to plans from $500.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded on a small business with 5 numbers and about 500 minutes a month. Call Tracking is $30 a month with $30 of usage credit, and 5 local numbers at $2.50 plus 500 minutes at 4.5¢ come to $35 of usage, so about $35 in all. But the Google Ads and Analytics links need Plus at $60, about $65. |
| Free plan and trial | C | No free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. |
| Features | B | Call, text, form, chat and transaction tracking by source, campaign and keyword, a lead list where you qualify and value leads, scheduled reports on Pro and the full customer journey on Elite. It covers the whole job, with numbers in about 40 countries. |
| Ease of use | C | No rating on record. Numbers, dynamic number insertion and form tracking all need setting up, and the usage credit takes some working out. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Looker Studio, AgencyAnalytics and Jobber, and has an API on every plan. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who WhatConverts is for
- Great if your leads come by phone, form and chat and you want them in one list
- Handy when you want to mark which leads became sales and what they were worth
- Good for franchises tracking marketing across lots of locations
Who it is not for
- Pricey if you're an agency with a few clients, since more than one account means $500 a month
- Tight if you want Google Ads data on the $30 plan, as that starts on Plus
Good to know
Good for
- PPC and SEO agencies proving to clients which campaigns produce leads
- Businesses that get leads by phone, form and chat and want them in one list
- Franchises tracking marketing for many locations
Worth knowing
- Usage past the included credit is billed: extra local numbers are $2.50 each, local minutes 4.5¢, toll-free numbers $3.50, toll-free minutes 6.5¢ and texts 3¢.
- Call transcription costs 2¢ a minute, and forms, chats and transactions past the included amount are 10¢ each.
- Single-account plans cover one business; tracking several clients needs the unlimited-account plans from $500 a month.
- White-labeling the dashboard and emails is $50 a month extra on every plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$30
A month to start
WhatConverts is a paid product with a free trial, starting at $30 per month for 1 account, with $30 of usage credit.
Call Tracking
$30
per month for 1 account, with $30 of usage credit
Call and text tracking with numbers, dynamic number insertion, recording and API access. The credit covers about 148 calls; usage past it is billed.
Plus
$60
per month for 1 account, with $30 of usage credit
Adds form, chat and transaction tracking (300 included), campaign and keyword reports, and Google Ads, Bing and Analytics integrations.
Pro
$100
per month for 1 account, with $30 of usage credit
Adds call flows with IVR and geo-routing, a custom report builder, scheduled reports, and what WhatConverts calls HIPAA-compliant tracking.
Elite
$160
per month for 1 account, with $30 of usage credit
Adds the customer journey, multi-click attribution, pages visited and lead intelligence rules that qualify leads automatically.
Plus (unlimited accounts)
$500
per month for unlimited accounts, with $250 of usage credit
For agencies: Plus features across any number of client accounts, about 1,908 calls and 2,500 forms or chats covered, and cheaper extra numbers.
Pro (unlimited accounts)
$800
per month for unlimited accounts, with $300 of usage credit
Pro features for every client account. Elite for unlimited accounts is $1,250 a month with $400 of credit.
Trying it first
14-day free trial
Read from whatconverts.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Call, form and chat tracking with lead attribution for agencies. Here is what it does, as its own site describes it, and what it covers: public API, transcription, reports, call tracking.
- Call tracking
- Local and toll-free tracking numbers, dynamic number insertion and number pools tie each call and text to its marketing source, with recordings.
- Form, chat and e-commerce tracking
- From the Plus plan, web forms, chats and transactions are captured with the same source, campaign and keyword data as calls.
- Lead management
- All leads sit in one dashboard where you search, qualify, add sales values and export them to a CRM.
- Marketing and custom reports
- Reports show leads by source, keyword, landing page and day; Pro adds a report builder and reports sent daily, weekly or monthly.
- Customer journey
- Elite records every attribution touch point and the pages each visitor saw before becoming a lead.
- Tracking numbers in 40 countries
- Numbers are offered in the US, the UK, Canada, Australia and about 36 more countries and territories across Europe, Latin America and Asia.
Where it runs
- Web
What it works with
- Google Ads
- Google Analytics
- Bing Ads
- Facebook Ads
- HubSpot CRM
- Google Looker Studio
- AgencyAnalytics
- Jobber
WhatConverts is made by WhatConverts.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/13
Other marketing reporting and call tracking tools it is graded above
WhatConverts's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
Its paid plans start at $30 a month, against a middle price of $63.50 for the category: 2 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. WhatConverts’s own letter is outlined.
- CValue for moneyAbove 2 of 13
- CFree plan and trialAbove 3 of 13
- BFeaturesAbove 5 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. WhatConverts is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace WhatConverts you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
It costs $360 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- Speech turned into text you can trust.
- It plugs into other products, Google Ads, Google Analytics and Bing Ads among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. WhatConverts’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
CallRail, CTM, Nimbata and Ruler Analytics
The 4 tools WhatConverts is most often weighed against, with where each one differs from it.
- 2.4GPA
CallRail
Free trial · from $50/mo
Call tracking and attribution that ties phone leads to campaigns.
- Only CallRail lists iOS and Android apps.
- CallRail also covers forms.
- 2.2GPA
CTM
From $65/mo
Call tracking, attribution and a softphone, with agency sub-accounts.
- Only CTM lists iOS and Android apps.
- WhatConverts also covers reports.
- CTM also covers workflow automation and business phone line.
- 2.4GPA
Nimbata
Free plan · from $35/mo
Call tracking billed per answered call, for agencies and teams.
- Nimbata has a free plan. WhatConverts does not, though it has a free trial.
- 1.8GPA
Ruler Analytics
From $360/mo
Multi-touch attribution tying calls, forms and CRM revenue to ads.
- WhatConverts also covers transcription.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is WhatConverts free?
No, WhatConverts is a paid product, but you can try it first. 14-day free trial.
How much does WhatConverts cost?
WhatConverts lists 6 plans. Call Tracking: $30 per month for 1 account, with $30 of usage credit.
What platforms does WhatConverts work on?
WhatConverts is available on Web.
Does WhatConverts have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. WhatConverts is listed for Web.
Does WhatConverts have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. WhatConverts is listed for Web.
Is WhatConverts open source?
WhatConverts is not described as open source on its own site, as read on Oct 18, 2026.
Does WhatConverts have an API?
Yes. WhatConverts offers a public API, according to its own site.
What does WhatConverts integrate with?
WhatConverts's listing names Google Ads, Google Analytics, Bing Ads, Facebook Ads, HubSpot CRM, Google Looker Studio, AgencyAnalytics and Jobber.
Who makes WhatConverts?
WhatConverts is made by WhatConverts.
What are the alternatives to WhatConverts?
The closest alternatives to WhatConverts in our directory are CallRail, CTM, Nimbata and Ruler Analytics.
How does WhatConverts compare with other marketing reporting and call tracking tools?
WhatConverts's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
Is WhatConverts good value for money?
ToolGPA grades WhatConverts C for value for money. Its paid plans start at $30 a month, against a middle price of $63.50 for the category: 2 of the 13 others that charge start lower.
Could I make my own version of WhatConverts?
To replace WhatConverts you would be making phone numbers that change for each visitor so every call is traced to its source.
Where this guide comes from
The prices, plans, platforms and features were read from WhatConverts’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from WhatConverts' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by WhatConverts. Prices change, so check whatconverts.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- WhatConverts, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/whatconverts
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "WhatConverts: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/whatconverts
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/whatconverts/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after WhatConverts, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 14 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what WhatConverts’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. WhatConverts is a trademark of its owner, and this guide is not made, paid for or approved by WhatConverts. Prices and plans change: check whatconverts.com before you buy.