Alternatives · Marketing Reports
CTM alternatives
CTM compared with 4 alternatives: CallRail, WhatConverts, Nimbata and Ruler Analytics.
CTM is a paid product, starting at $65 per month, billed yearly ($79 billed monthly), plus usage. 1 of the 4 alternatives is free or has a free plan. 2 more offer a free trial.
4 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| CTMThis tool | From $65/mo | No | Web, iOS, Android |
| CallRail | Free trial · from $50/mo | Trial only | Web, iOS, Android |
| WhatConverts | Free trial · from $30/mo | Trial only | Web |
| Nimbata | Free plan · from $35/mo | Yes | Web |
| Ruler Analytics | From $360/mo | No | Web |
Price against what you get
CTM starts at $65 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 4 alternatives on this chart both scores higher and starts lower.
CallRail, WhatConverts and Nimbata start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from CTM
- Free trial · from $50/mo
CallRail
Call tracking and attribution that ties phone leads to campaigns
- CallRail starts at $50 per month for 5 numbers and 250 minutes, billed yearly. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
- CallRail also covers forms and reports.
- CTM also covers workflow automation and business phone line.
Suits: Local service businesses that get most leads by phone
- Free trial · from $30/mo
WhatConverts
Call, form and chat tracking with lead attribution for agencies
- WhatConverts starts at $30 per month for 1 account, with $30 of usage credit. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
- Only CTM lists iOS and Android apps.
- WhatConverts also covers reports.
- CTM also covers workflow automation and business phone line.
Suits: PPC and SEO agencies proving to clients which campaigns produce leads
- Free plan · from $35/mo
Nimbata
Call tracking billed per answered call, for agencies and teams
- Nimbata starts at $35 per month, billed annually ($39 billed monthly), plus usage. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
- Nimbata has a free plan. CTM does not.
- Only CTM lists iOS and Android apps.
- Nimbata also covers reports.
- CTM also covers workflow automation and business phone line.
Suits: Agencies tracking calls for many clients and locations
- From $360/mo
Ruler Analytics
Multi-touch attribution tying calls, forms and CRM revenue to ads
- Ruler Analytics starts at $360 per month for up to 10k visits, billed annually ($400 billed monthly). CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
- Only CTM lists iOS and Android apps.
- Ruler Analytics also covers reports.
- CTM also covers transcription, workflow automation and business phone line.
Suits: Lead-generation businesses whose sales close offline or by phone
Limits worth knowing in CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Common questions
What are the alternatives to CTM?
The alternatives to CTM in this directory are CallRail, WhatConverts, Nimbata and Ruler Analytics. Each one has a side-by-side comparison with CTM.
Is there a free alternative to CTM?
Yes. Nimbata has a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 18, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.