CallScaler vs CTM (2026): which should you pick?
As of Nov 12, 2026, CallScaler and CTM share a 2.2 GPA, neither has a free plan and they start at the same price, so the choice depends on whether you care more about the free plan, where CallScaler grades higher, or features, where CTM does.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CallScaler
Call tracking for lead generation and pay-per-call
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Which one is for you
Pick CallScaler if
- Fits if you track calls for several client businesses
- Works for pay-per-call networks that run their own buyers and publishers
Look elsewhere if
- Watch out: usage is extra: local numbers $0.50 a month, local minutes $0.045, SMS $0.02
- Watch out: AI transcription is $0.006 per 15 seconds and AI Watchdog is $35 a month plus usage
- Pricey if you need white label and bidding, which add $130 to the base plan
- Not for you if you need numbers outside the US, since only US numbers and area codes are listed
Pick CTM if
- Fits if you're an agency tracking calls for clients under your own brand
- Works for sales teams that want call tracking and a dialer in one place, with unlimited users
Look elsewhere if
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
- Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
- Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
- Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low
How we grade them
| 2.2GPACallScalerFair | 2.2GPACTMFair | |
|---|---|---|
| Value for money | C$65 a month plus usage, near this category's middle of $65. White label (+$65), real-time bidding (+$65) and unlimited users (+$95) are add-ons, and Pay Per Call is $400. | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. |
| Free plan and trial | CA 14-day free trial and a 30-day money-back guarantee. No free plan, and the page does not say whether a card is needed. | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. |
| Features | CNumbers per campaign, recording, form and SMS tracking, AI scoring and ping/post routing. It lists US numbers and area codes only. | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. |
| Ease of use | CNo store rating on record. You set up numbers, routing and buyers before calls flow. | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. |
| Platforms and integrations | BWeb only, with 4 integrations, an API and an MCP for Claude and ChatGPT. | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. |
| Best for | call tracking for lead-gen agencies and pay-per-call | call tracking for agencies and sales teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallScaler and CTM. How we grade
Price against what you get
CallScaler starts at $65 a month and scores 2.3 out of 4 on features, ease of use and platforms. CTM starts at $65 a month and scores 2.7.
CTM scores higher for the same starting price. Of the other marketing reporting and call tracking tools on the chart, 4 score higher than CallScaler for less, and 1 scores higher than CTM for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallScaler also covers reports.
- CTM also covers transcription, workflow automation and business phone line.
At a glance
| CallScaler | CTM | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $65 per month, plus usage | $65 per month, billed yearly ($79 billed monthly), plus usage |
| Free plan | None | None |
| Free trial | 14-day free trial; 30-day money-back guarantee | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallScaler | CallTrackingMetrics, LLC |
| Price read from | callscaler.com | ctm.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
CallScaler
- Usage is billed separately: local numbers $0.50 a month, local minutes $0.045, SMS $0.02 and transcription $0.006 per 15 seconds.
- AI Watchdog is $35 a month plus usage.
- The page lists US numbers and area codes only.
- A free Marketplace account for buying or selling calls has no monthly fee.
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Key features
CallScaler
- Call tracking and DNI
- Unique numbers per campaign or source and dynamic number insertion, with dual-channel call recording.
- Form and SMS tracking
- Captures form submissions and inbound texts with the same source attribution as calls.
- AI transcription and scoring
- Transcribes calls, summarizes them, scores leads 0 to 100 and spots keywords, billed per 15 seconds.
- Ping/post routing
- Sends call details to several buyers and routes the call to the highest bidder.
- MCP for AI assistants
- Lets Claude, ChatGPT and other assistants query call data and numbers.
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Plans
CallScaler
Call Tracking$65
per month, plus usage
3 businesses with 5 users each. White label (+$65), real-time bidding (+$65) and unlimited users and businesses (+$95) are add-ons.
Pay Per Call$400
per month, plus usage
Everything in Call Tracking, plus unlimited businesses and users, white label, real-time bidding, buyer billing and a branded marketplace.
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Ways to pay less
CallScaler
No public discounts listed.
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Common questions
Which is cheaper, CallScaler or CTM?
As of Nov 12, 2026, they start at the same price. CallScaler starts at $65 per month, plus usage, and CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
Which has a free plan, CallScaler or CTM?
As of Nov 12, 2026, neither CallScaler nor CTM has a free plan. CallScaler has a free trial.
Which platforms do CallScaler and CTM run on?
As of Nov 12, 2026, only CTM lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.