CallFire vs CTM (2026): which should you pick?
As of Nov 13, 2026, CTM grades higher than CallFire: 2.2 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
CTM grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Which one is for you
Pick CallFire if
- Fits if you want call tracking and bulk texting from one vendor
- Works for US and Canadian businesses sending text campaigns
Look elsewhere if
- Skip it if you want international texting, since plans cover the US and Canada
- Tight if you run out of minutes: calls and texts stop at zero
- Pricey if you want to keep numbers, as each rents at $1.75 to $2.50 a month
- Watch out: the page says annual plans save 20% but doesn't show the prices
Pick CTM if
- Fits if you're an agency tracking calls for clients under your own brand
- Works for sales teams that want call tracking and a dialer in one place, with unlimited users
Look elsewhere if
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
- Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
- Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
- Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low
How we grade them
| 1.6GPACallFireWeak | 2.2GPACTMFair | |
|---|---|---|
| Value for money | C$99 a month for 2,500 minutes and texts, up to $599 for 20,000, against a category middle of $62. | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. |
| Free plan and trial | FNo free plan and no trial; pay as you go is 6 cents a minute or text. | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. |
| Features | CTracking numbers, SMS, recording, alerts, voice broadcast and an API. The listing shows gaps: one analytics link and no international texts. | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. |
| Ease of use | CNo store rating on record. You buy numbers and set up routing before reports show anything. | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. |
| Platforms and integrations | CWeb only, with a developer API and a Google Analytics link; no desktop or phone app is named. | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. |
| Best for | call tracking bundled with texting | call tracking for agencies and sales teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CallFire and CTM. How we grade
Price against what you get
CallFire starts at $99 a month and scores 2.0 out of 4 on features, ease of use and platforms. CTM starts at $65 a month and scores 2.7.
CTM scores higher and starts $34 a month lower. Of the other marketing reporting and call tracking tools on the chart, 29 score higher than CallFire for less, and 1 scores higher than CTM for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CallFire also covers reports and sMS marketing.
- CTM also covers transcription, workflow automation and business phone line.
At a glance
| CallFire | CTM | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $99 per month for 2,500 minutes/texts | $65 per month, billed yearly ($79 billed monthly), plus usage |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallFire | CallTrackingMetrics, LLC |
| Price read from | callfire.com | ctm.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
CallFire
- There is also a pay-as-you-go option at 6¢ per minute or text with no monthly fee, and extra credits on a plan cost 6¢ each.
- The monthly allowance expires at the end of each cycle, and calls and texts stop when it reaches zero.
- Plans cover calls to the US and Canada; international text messages are not supported.
- The pricing page says annual plans save 20%, but does not show the annual prices.
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Key features
CallFire
- Call tracking numbers
- Local, toll-free and international numbers for ads, with call detail reports that can be shared without giving out account access.
- SMS-enabled tracking numbers
- A tracking number can send texts from a long code, with results trackable in Google Analytics.
- Call recording and alerts
- Inbound calls can be recorded, with custom alerts sent to email or a mobile device.
- Text messaging and voice broadcast
- Bulk texts and recorded voice calls to unlimited contacts, plus IVR.
- Developer API
- APIs let teams provision numbers in volume and build their own call tracking.
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Plans
CallFire
Lite$99
per month for 2,500 minutes/texts
Phone numbers rent at $2.50 and keywords at $20 a month.
Startup$199
per month for 5,500 minutes/texts
Phone numbers $2.25 and keywords $15 a month.
Grow$299
per month for 10,000 minutes/texts
Marked best value; phone numbers $2.00 and keywords $13 a month.
Pro$599
per month for 20,000 minutes/texts
Phone numbers $1.75 and keywords $10 a month.
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Ways to pay less
CallFire
- Annual discount
Save 20% with annual plans
The pricing page states a 20% saving on annual plans; the discounted prices are not shown.
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Common questions
Which is cheaper, CallFire or CTM?
As of Nov 13, 2026, CTM is cheaper to start with: $65 a month, against $99 a month for CallFire. CallFire starts at $99 per month for 2,500 minutes/texts, and CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage.
Which has a free plan, CallFire or CTM?
As of Nov 13, 2026, neither CallFire nor CTM has a free plan.
Which platforms do CallFire and CTM run on?
As of Nov 13, 2026, only CTM lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.