The CTM Insider’s Guide
Everything we know about CTM in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
CTM
The Insider’s Guide
Call tracking, attribution and a softphone, with agency sub-accounts
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from CTM’s own pages.
Made by CallTrackingMetrics, LLC · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from CTM’s own pages, its app-store listings and our grades. Every fact in it is on CTM’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 13 other marketing reporting and call tracking tools we grade
CTM, formerly CallTrackingMetrics, is call tracking and attribution software that ties calls, texts, forms and chats to the ads and keywords behind them, with recording, AI call analysis and routing. Its plans run from marketing attribution to a full sales calling suite, and the Marketing Pro plan suits agencies reporting to clients, with 25 sub-accounts and white-labeling. Plan fees cover the software; numbers and minutes are billed by use.
To get you started, here are 8 things to know about CTM, taken from its own pages and our grades.
- 1
Best for call tracking for agencies and sales teams
Plan fees cover the software only, so numbers and minutes are always extra.
- 2
Paid plans start at $65 a month
As its pricing page puts it: $65 per month, billed yearly ($79 billed monthly), plus usage.
- 3
It runs on 3 platforms
Web, iOS and Android.
- 4
Call, text and form attribution
Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- 5
Recording and conversation intelligence
Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- 6
AskAI and VoiceAI
AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- 7
A 2.2 GPA, above 2 of 13
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace CTM you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
CTM at a glance
- Pricing
- Paid, from $65 per month, billed yearly ($79 billed monthly), plus usage
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- CallTrackingMetrics, LLC
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.2 GPA, fair
The report card
Best for call tracking for agencies and sales teams
CTM, which used to be CallTrackingMetrics, ties calls, texts, forms and chats to the ads behind them, with recording, AI call analysis and routing, and grows into a full sales calling suite. Plan fees cover the software only, so numbers and minutes are always extra. Agencies get 25 sub-accounts and white-labeling from Marketing Pro.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. |
| Free plan and trial | D | No free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. |
| Features | B | Call and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. |
| Ease of use | C | No rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. |
| Platforms and integrations | B | Web plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who CTM is for
- Great if you're an agency tracking calls for clients under your own brand
- Handy when you only want to pay for the numbers and minutes you use
- Good for sales teams that want call tracking and a dialer in one place
Who it is not for
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
Good to know
Good for
- Agencies tracking calls for many clients under their own brand
- Businesses that want to buy only the numbers and minutes they use
- Sales teams that want call tracking and a dialer in one tool
Worth knowing
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$65
A month to start
CTM is a paid product, starting at $65 per month, billed yearly ($79 billed monthly), plus usage.
That's dearer than CallRail or Nimbata for the same, though users are unlimited.
Marketing Lite
$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro
$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage
$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise
$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Read from ctm.com on Oct 18, 2026.
Ways to pay less
Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
Stated on ctm.comOther savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
Stated on ctm.comOther savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Stated on ctm.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Call tracking, attribution and a softphone, with agency sub-accounts. Here is what it does, as its own site describes it, and what it covers: public API, AI features, transcription, workflow automation, business phone line, call tracking.
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Where it runs
- Web
- iOS
- Android
What it works with
- Google Ads
- Google Analytics
- Microsoft Advertising
- HubSpot
- Salesforce
- LinkedIn Ads
- Zoom
CTM is made by CallTrackingMetrics, LLC.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/13
Other marketing reporting and call tracking tools it is graded above
CTM's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
It stands best on features (B, above 5 of 13) and worst on free plan and trial (D, above 2).
Its paid plans start at $65 a month, against a middle price of $63.50 for the category: 7 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 14 marketing reporting and call tracking tools we grade, cut by the letter each got. CTM’s own letter is outlined.
- CValue for moneyAbove 2 of 13
- DFree plan and trialAbove 2 of 13
- BFeaturesAbove 5 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Price against what you get
Each dot is one of 14 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. CTM is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace CTM you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 8 of the 13 other marketing reporting and call tracking tools grade higher. It costs $780 a year.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- Phone numbers and calls carried over the phone network.
- Connections to other products, each kept working as those products change.
- Speech turned into text you can trust.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: coaches. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. CTM’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
CallRail, WhatConverts, Nimbata and Ruler Analytics
The 4 tools CTM is most often weighed against, with where each one differs from it.
- 2.4GPA
CallRail
Free trial · from $50/mo
Call tracking and attribution that ties phone leads to campaigns.
- CTM also covers workflow automation and business phone line.
- CallRail also covers forms and reports.
- 2.4GPA
WhatConverts
Free trial · from $30/mo
Call, form and chat tracking with lead attribution for agencies.
- Only CTM lists iOS and Android apps.
- CTM also covers workflow automation and business phone line.
- WhatConverts also covers reports.
- 2.4GPA
Nimbata
Free plan · from $35/mo
Call tracking billed per answered call, for agencies and teams.
- Nimbata has a free plan. CTM does not.
- Only CTM lists iOS and Android apps.
- CTM also covers workflow automation and business phone line.
- 1.8GPA
Ruler Analytics
From $360/mo
Multi-touch attribution tying calls, forms and CRM revenue to ads.
- Only CTM lists iOS and Android apps.
- CTM also covers transcription, workflow automation and business phone line.
- Ruler Analytics also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is CTM free?
No. CTM is a paid product, starting at $65 per month, billed yearly ($79 billed monthly), plus usage.
How much does CTM cost?
CTM lists 4 plans. Marketing Lite: $65 per month, billed yearly ($79 billed monthly), plus usage.
What platforms does CTM work on?
CTM is available on Web, iOS and Android.
Does CTM offer any discounts?
CTM publicly lists the following: Up to 2 months free with yearly billing; Up to 6 months free with 2-year prepay; First month's plan fee waived.
Does CTM have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. CTM is listed for Web, iOS and Android.
Does CTM have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. CTM is listed for Web, iOS and Android.
Is CTM open source?
CTM is not described as open source on its own site, as read on Oct 18, 2026.
Does CTM have an API?
Yes. CTM offers a public API, according to its own site.
What does CTM integrate with?
CTM's listing names Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom.
Who makes CTM?
CTM is made by CallTrackingMetrics, LLC.
What are the alternatives to CTM?
The closest alternatives to CTM in our directory are CallRail, WhatConverts, Nimbata and Ruler Analytics.
How does CTM compare with other marketing reporting and call tracking tools?
CTM's GPA of 2.2 is higher than 2 of the 13 other marketing reporting and call tracking tools we grade, and level with 3.
Is CTM good value for money?
ToolGPA grades CTM C for value for money. Its paid plans start at $65 a month, against a middle price of $63.50 for the category: 7 of the 13 others that charge start lower.
Could I make my own version of CTM?
To replace CTM you would be making phone numbers that change for each visitor so every call is traced to its source.
Where this guide comes from
The prices, plans, platforms and features were read from CTM’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from CTM's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by CallTrackingMetrics, LLC. Prices change, so check ctm.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- CTM, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/calltrackingmetrics
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "CTM: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/calltrackingmetrics
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/calltrackingmetrics/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after CTM, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 14 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what CTM’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. CTM is a trademark of its owner, and this guide is not made, paid for or approved by CallTrackingMetrics, LLC. Prices and plans change: check ctm.com before you buy.