The Northbeam Insider’s Guide
Everything we know about Northbeam in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Northbeam
The Insider’s Guide
Multi-touch ad attribution for e-commerce brands
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Northbeam’s own pages.
Made by Northbeam · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Northbeam’s own pages, its app-store listings and our grades. Every fact in it is on Northbeam’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 40 other marketing reporting and call tracking tools we grade
Northbeam is a multi-touch attribution platform for e-commerce brands that run ads on several channels. It builds its own attribution data from first-party tracking, shows it in dashboards for channels, campaigns, ads, products and creative, and offers marketing mix modeling and incrementality testing on higher plans. Pricing is quoted by ad spend and data volume.
To get you started, here are 8 things to know about Northbeam, taken from its own pages and our grades.
Starter is for Shopify, and MMM and incrementality cost extra.
- 1
Best for attribution for e-commerce brands that advertise widely
Northbeam builds its own attribution data from first-party tracking for e-commerce brands that advertise on several channels.
- 2
What it costs
Paid plans start at $1,500 (Starter, billing basis not clear on the page).
- 3
It runs on 2 platforms
Web and iOS.
- 4
Multi-touch attribution
Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.
- 5
Omnichannel dashboards
Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.
- 6
Clicks plus deterministic views
Attributes revenue to ads people viewed but did not click, for awareness campaigns.
- 7
A 1.6 GPA, above 0 of 40
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Northbeam you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Northbeam at a glance
- Pricing
- Paid, from $1,500 (Starter, billing basis not clear on the page)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS
- Made by
- Northbeam, since 2019
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.6 GPA, weak
The report card
Best for attribution for e-commerce brands that advertise widely
Northbeam builds its own attribution data from first-party tracking for e-commerce brands that advertise on several channels. Starter is from $1,500 on the page and Professional $3,500 a month, with quotes by ad spend. Starter is for Shopify, and MMM and incrementality cost extra.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | From $1,500 for Starter and $3,500 a month for Professional, against a category middle of $65. The page doesn't label Starter's billing period. |
| Free plan and trial | F | No free plan or trial on the pricing page; plans are quoted by a sales team. |
| Features | C | Multi-touch attribution, dashboards, deterministic views and Apex conversion feedback. Starter is Shopify-only and MMM+ and incrementality are add-ons. |
| Ease of use | C | No store rating on record. Tracking and ad accounts need setup. |
| Platforms and integrations | B | Web and an iOS app, with an MCP and integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Northbeam is for
- Fits if you are an e-commerce brand spending on several ad channels
- Makes sense if you want attribution separate from the ad platforms' own numbers
Who it is not for
- Pricey if you are small: from $1,500 for Starter, with no public price list
- Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
- Watch out: MMM+ and incrementality are optional extras
- Watch out: Professional and Enterprise are annual terms
- Skip it if you want a trial or free plan, as none exists
Good to know
Good for
- E-commerce brands that advertise on several channels
- Growth marketers who want attribution separate from the ad platforms' own reports
- Agencies working with brands on Northbeam
Worth knowing
- No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
- Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
- Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
- MMM+ and incrementality are optional extras, not part of the base plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$1,500
To start
Northbeam is a paid product, starting at $1,500 (Starter, billing basis not clear on the page).
The page doesn't label Starter's billing period.
Growth
Custom
For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.
Starter
$1,500
starting rate; the page does not label the billing period
For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.
Professional
$3,500
per month and up
For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.
Enterprise
Custom
For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.
Read from northbeam.io on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
Multi-touch ad attribution for e-commerce brands. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards.
Multi-touch attribution, dashboards, deterministic views and Apex conversion feedback.
- Multi-touch attribution
- Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.
- Omnichannel dashboards
- Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.
- Clicks plus deterministic views
- Attributes revenue to ads people viewed but did not click, for awareness campaigns.
- Northbeam Apex
- Sends first-party conversion data back to ad platforms to influence their delivery algorithms.
- MMM+ and incrementality
- Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.
- Mobile app and MCP
- The vendor offers an iOS app and an MCP connection for its data.
Where it runs
- Web
- iOS
What it works with
- Shopify
Northbeam is made by Northbeam, and has been around since 2019.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/40
Other marketing reporting and call tracking tools it is graded above
Northbeam's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Northbeam’s own letter is outlined.
- DValue for moneyAbove 1 of 40
- FFree plan and trialAbove 0 of 40
- CFeaturesAbove 0 of 40
- CEase of useAbove 0 of 40
- BPlatforms and integrationsAbove 4 of 40
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Northbeam you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 34 of the 40 other marketing reporting and call tracking tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Shopify among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Northbeam’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Rockerbox, Hyros, Wicked Reports and Cometly
The 4 tools Northbeam is most often weighed against, with where each one differs from it.
- 2.2GPA
Rockerbox
Free plan · from $150/mo
Marketing data collection and attribution for digital brands.
- Rockerbox has a free plan. Northbeam does not.
- Only Northbeam lists an iOS app.
- 1.8GPA
Hyros
From $230/mo
Ad tracking and attribution priced by tracked revenue.
- Only Northbeam lists an iOS app.
- 1.8GPA
Wicked Reports
From $499/mo
Ad attribution and customer lifetime value for e-commerce.
- Only Northbeam lists an iOS app.
- 1.8GPA
Cometly
Paid
Ad attribution that ties spend to pipeline and revenue.
- Only Northbeam lists an iOS app.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Northbeam free?
No. Northbeam is a paid product, starting at $1,500 (Starter, billing basis not clear on the page).
How much does Northbeam cost?
Northbeam lists 4 plans. Growth: custom pricing.
What platforms does Northbeam work on?
Northbeam is available on Web and iOS.
Does Northbeam have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Northbeam is listed for Web and iOS.
Does Northbeam have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Northbeam is listed for Web and iOS.
Is Northbeam open source?
Northbeam is not described as open source on its own site, as read on Nov 12, 2026.
Does Northbeam have an API?
Yes. Northbeam offers a public API, according to its own site.
What does Northbeam integrate with?
Northbeam's listing names Shopify. A listing names up to eight integrations, so it may connect to more.
Who makes Northbeam?
Northbeam is made by a company of the same name. It dates from 2019.
What are the alternatives to Northbeam?
The closest alternatives to Northbeam in our directory are Rockerbox, Hyros, Wicked Reports and Cometly.
How does Northbeam compare with other marketing reporting and call tracking tools?
Northbeam's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6.
Could I make my own version of Northbeam?
The plain part of Northbeam you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Northbeam’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Northbeam's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Northbeam. Prices change, so check northbeam.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Northbeam, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/northbeam
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Northbeam: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/northbeam
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/northbeam/guide
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See our other guides
The best-graded marketing reporting and call tracking tools after Northbeam, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 41 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Northbeam’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Northbeam is a trademark of its owner, and this guide is not made, paid for or approved by Northbeam. Prices and plans change: check northbeam.io before you buy.