The Wicked Reports Insider’s Guide
Everything we know about Wicked Reports in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Wicked Reports
The Insider’s Guide
Ad attribution and customer lifetime value for e-commerce
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Wicked Reports’s own pages.
Made by Wicked Reports LLC · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Wicked Reports’s own pages, its app-store listings and our grades. Every fact in it is on Wicked Reports’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 7 of the 40 other marketing reporting and call tracking tools we grade
Wicked Reports is a marketing attribution tool for e-commerce and subscription brands. It pulls orders, ad spend and customer data from carts, ad platforms and CRMs, and reports return on ad spend and lifetime value by channel, campaign and ad. Prices rise with the brand's annual revenue.
To get you started, here are 8 things to know about Wicked Reports, taken from its own pages and our grades.
Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher.
- 1
Best for attribution for revenue-led ecommerce brands
Wicked Reports ties ad spend to revenue and lifetime value for brands that sell on Shopify, BigCommerce or Stripe.
- 2
Paid plans start at $499 a month
As its pricing page puts it: $499 per month (revenue under $2.5M a year).
- 3
It runs on Web
Web.
- 4
Attribution reports
Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.
- 5
Cohort and LTV views
Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.
- 6
Integrations
Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.
- 7
A 1.8 GPA, above 7 of 40
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Wicked Reports you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Wicked Reports at a glance
- Pricing
- Paid, from $499 per month (revenue under $2.5M a year)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Wicked Reports LLC
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.8 GPA, weak
The report card
Best for attribution for revenue-led ecommerce brands
Wicked Reports ties ad spend to revenue and lifetime value for brands that sell on Shopify, BigCommerce or Stripe. It starts at $499 a month for the lowest revenue band, the price rises as your revenue does, and the AI and Meta signal features cost $199 a month each extra below the top plans.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $499 a month at the lowest revenue band, against a category middle of $65 and a dearest tenth that starts at $360. Higher revenue bands cost more, and Enterprise starts at $4,999. |
| Free plan and trial | F | No free plan and no trial on the pricing page. |
| Features | B | Attribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta. But the AI and Meta features are $199 each as add-ons on Measure and Scale. |
| Ease of use | C | No store rating on record. Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher. |
| Platforms and integrations | B | Web only. It reads orders from Shopify, BigCommerce and Stripe and ad spend from Meta, Google, TikTok, Pinterest and Snapchat, with an MCP and an outbound API from Scale. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Wicked Reports is for
- Fits if you run a subscription or ecommerce brand and care about lifetime value
- Works for media buyers who want first-party numbers beside the ad platforms' own
Who it is not for
- Pricey if you're small: $499 a month is the first step, and it rises as revenue does
- Skip it if you want a free plan or a trial, as the pricing page shows neither
- Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
- Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more
Good to know
Good for
- E-commerce and subscription brands tracking customer lifetime value
- Media buyers comparing ad platform numbers with first-party numbers
- Brands that sell on Shopify, BigCommerce or Stripe
Worth knowing
- Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
- 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
- API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
- The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$499
A month to start
Wicked Reports is a paid product, starting at $499 per month (revenue under $2.5M a year).
No free plan and no trial on the pricing page.
Measure
$499
per month for annual revenue up to $2.5M
FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more.
Scale
$699
per month for annual revenue up to $2.5M
Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading.
Maximize
$999
per month for annual revenue up to $2.5M
Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration.
Enterprise
$4,999
starting price; billing period not stated
For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales.
Read from wickedreports.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Ad attribution and customer lifetime value for e-commerce. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards.
Attribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta.
- Attribution reports
- Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.
- Cohort and LTV views
- Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.
- Integrations
- Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.
- Sending conversions back
- Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.
- 5 Forces AI
- A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.
- MCP and API
- The vendor lists an MCP and an outbound API, the latter from the Scale plan.
Where it runs
- Web
What it works with
- Shopify
- BigCommerce
- Stripe
- Meta
- Google Ads
- TikTok
- Klaviyo
Wicked Reports is made by Wicked Reports LLC.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/40
Other marketing reporting and call tracking tools it is graded above
Wicked Reports's GPA of 1.8 is higher than 7 of the 40 other marketing reporting and call tracking tools we grade, and level with 8.
It stands best on features (B, above 28 of 40) and worst on free plan and trial (F, above 0).
Its paid plans start at $499 a month, against a middle price of $63.50 for the category: 29 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Wicked Reports’s own letter is outlined.
- DValue for moneyAbove 1 of 40
- FFree plan and trialAbove 0 of 40
- BFeaturesAbove 28 of 40
- CEase of useAbove 0 of 40
- BPlatforms and integrationsAbove 4 of 40
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Wicked Reports is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Wicked Reports you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 25 of the 40 other marketing reporting and call tracking tools grade higher. It costs $5,988 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Shopify, BigCommerce and Stripe among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Wicked Reports’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Northbeam, Hyros, Cometly and Rockerbox
The 4 tools Wicked Reports is most often weighed against, with where each one differs from it.
- 1.6GPA
Northbeam
From $1,500
Multi-touch ad attribution for e-commerce brands.
- Only Northbeam lists an iOS app.
- 1.8GPA
Hyros
From $230/mo
- 1.8GPA
Cometly
Paid
- 2.2GPA
Rockerbox
Free plan · from $150/mo
Marketing data collection and attribution for digital brands.
- Rockerbox has a free plan. Wicked Reports does not.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Wicked Reports free?
No. Wicked Reports is a paid product, starting at $499 per month (revenue under $2.5M a year).
How much does Wicked Reports cost?
Wicked Reports lists 4 plans. Measure: $499 per month for annual revenue up to $2.5M.
What platforms does Wicked Reports work on?
Wicked Reports is available on Web.
Does Wicked Reports have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Wicked Reports is listed for Web.
Does Wicked Reports have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Wicked Reports is listed for Web.
Is Wicked Reports open source?
Wicked Reports is not described as open source on its own site, as read on Nov 12, 2026.
Does Wicked Reports have an API?
Yes. Wicked Reports offers a public API, according to its own site.
What does Wicked Reports integrate with?
Wicked Reports's listing names Shopify, BigCommerce, Stripe, Meta, Google Ads, TikTok, Pinterest and Klaviyo.
Who makes Wicked Reports?
Wicked Reports is made by Wicked Reports LLC.
What are the alternatives to Wicked Reports?
The closest alternatives to Wicked Reports in our directory are Northbeam, Hyros, Cometly and Rockerbox.
How does Wicked Reports compare with other marketing reporting and call tracking tools?
Wicked Reports's GPA of 1.8 is higher than 7 of the 40 other marketing reporting and call tracking tools we grade, and level with 8.
Is Wicked Reports good value for money?
ToolGPA grades Wicked Reports D for value for money. Its paid plans start at $499 a month, against a middle price of $63.50 for the category: 29 of the 31 others that charge start lower.
Could I make my own version of Wicked Reports?
The plain part of Wicked Reports you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Wicked Reports’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Wicked Reports's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Wicked Reports LLC. Prices change, so check wickedreports.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Wicked Reports, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/wicked-reports
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Wicked Reports: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/wicked-reports
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/wicked-reports/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Wicked Reports, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 41 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Wicked Reports’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Wicked Reports is a trademark of its owner, and this guide is not made, paid for or approved by Wicked Reports LLC. Prices and plans change: check wickedreports.com before you buy.