Price against what you get
Best-value app store optimization tools
Going by our grades, FoxData, RespectASO, ASOTools and AndroidRank give the most for the money among app store optimization tools: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $19 a month across the 34 that charge, from $6.20 (RespectASO) to $896.48 (Geeklab). 2 more cost nothing at all. 10 of the 36 score above the category's average while starting at or below its middle price. 3 cost more than the middle price and score below the average.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- Nothing scores higher without costing more
- The best score at each price
- Has a free plan
- No free plan
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<a href="https://toolgpa.com/charts/app-store-optimization"><img src="https://toolgpa.com/charts/app-store-optimization/chart.svg" alt="36 app store optimization tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>The best at every price
Each step is the highest score app store optimization tools reach at that price or below. Nothing on the chart beats these without costing more.
Free
No paid plan · scores 2.0 of 4
- AndroidRankFreeDBC
- ASOToolsFreeCCC
$6.20
a month to start · scores 2.3 of 4
- RespectASO₹1,800 for 3 months, paid once, with no renewalCBC
$9.90
a month to start · scores 2.7 of 4
- FoxData$9.90 per month, billed monthlyBCB
Paying more for less
The app store optimization tools that the most others beat on both counts: a higher score and a lower starting price.
- GeeklabStarts at about $896.48 a month and scores 2.0 of 4.23 of 35 score higher for lessCCC
- AppBirdStarts at $199 a month and scores 2.0 of 4.22 of 35 score higher for lessCCC
- AppVectorStarts at $49 a month and scores 2.0 of 4.16 of 35 score higher for lessCCC
- SplitMetricsStarts at $500 a month and scores 2.3 of 4.10 of 35 score higher for lessCCB
- AppReplyStarts at $79 a month and scores 2.3 of 4.9 of 35 score higher for lessCCB
A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.
The four quarters
Where the tools fall when the chart is cut at the middle price and the average score.
More for less10
Each scores above the category's average and starts at or below its middle price.
FoxData, AsoBeast, MobileAction, RespectASO, Appfigures, App Store Connect, Applyra, AppDrift and 2 more
Costs more, scores more13
Each scores above the average and starts above the middle price.
Appeeky, Sonar, Asodesk, ASOMobile, Asolytics, App Radar, AppTweak, AppSigma and 5 more
Costs less, scores less10
Each scores below the average and starts at or below the middle price.
AndroidRank, ASOTools, Ascope, ASOZen, Astro, AppLaunchpad, GrowASO, ASOTool and 2 more
All 36 on the chart
Highest score first, then lowest price. The last column counts the tools that score higher and start lower.
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 1 | FoxData | 2.7 | BCB | $9.90 | $9.90 per month, billed monthly | None |
| 2 | AsoBeast | 2.7 | BCB | $10 | $10 per month for 5 apps and 1,000 keyword markets, billed monthly | None |
| 3 | MobileAction | 2.7 | BCB | $12.50 | $12.50 per month, billed yearly ($15 billed monthly) | None |
| 4 | Appeeky | 2.7 | BCB | $20 | $20 per month, billed annually ($250 a year) | None |
| 5 | Sonar | 2.7 | BCB | $24.17 | $24.17 per month, billed annually ($29 billed monthly) | None |
| 6 | Asodesk | 2.7 | BCB | $47 | $47 per month, billed annually ($59 billed monthly) | None |
| 7 | ASOMobile | 2.7 | BCB | $47 | $47 per month, billed annually ($59 billed monthly) | None |
| 8 | Asolytics | 2.7 | BCB | $49 | $49 per month, billed annually ($59 billed monthly) | None |
| 9 | App Radar | 2.7 | BCB | $64.99 | €58 per month, billed annually (€69 billed monthly) | None |
| 10 | AppTweak | 2.7 | BCB | $79 | $79 per month for 5 apps, billed annually ($99 billed monthly) | None |
| 11 | RespectASO | 2.3 | CBC | $6.20 | ₹1,800 for 3 months, paid once, with no renewal | None |
| 12 | Appfigures | 2.3 | BCC | $7.99 | $7.99 per month, billed annually ($9.99 billed monthly) | None |
| 13 | App Store Connect | 2.3 | CCB | $8.25 | $99 per membership year for the Apple Developer Program | None |
| 14 | Applyra | 2.3 | CCB | $8.33 | $8.33 per month, billed annually ($9.99 billed monthly) | None |
| 15 | AppDrift | 2.3 | CCB | $14.99 | $14.99 per month for 5 apps and 50 keywords, billed monthly | 3 |
| 16 | ASO.dev | 2.3 | CCB | $15 | $15 per seat / month, billed annually ($19 billed monthly) | 3 |
| 17 | AppFollow | 2.3 | CCB | $19 | $19 per month and up, billed annually | 3 |
| 18 | AppSigma | 2.3 | CCB | $19.99 | $19.99 per month for 10 apps and 3 team members | 3 |
| 19 | GetAppNiche | 2.3 | CCB | $20.75 | $20.75 per month, billed yearly ($39 billed monthly) | 4 |
| 20 | Appbot | 2.3 | CCB | $49 | $49 per month for 1 user, billed annually ($59 billed monthly) | 7 |
Show the other 16
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 21 | AppKittie | 2.3 | CCB | $49 | $49 per month, billed yearly ($79 billed monthly) | 7 |
| 22 | AppReply | 2.3 | CCB | $79 | $79 per month for 2 apps, billed yearly ($99 billed monthly) | 9 |
| 23 | SplitMetrics | 2.3 | CCB | $500 | $500 per month | 10 |
| 24 | AndroidRank | 2.0 | DBC | Free | Free | None |
| 25 | ASOTools | 2.0 | CCC | Free | Free | None |
| 26 | Ascope | 2.0 | CBD | $7.50 | $7.50 per month, billed yearly ($9.99 billed monthly) | 1 |
| 27 | ASOZen | 2.0 | CCC | $9 | $9 per month, billed annually ($12 billed monthly) | 4 |
| 28 | Astro | 2.0 | CBD | $9 | $9 per month, billed annually ($108 a year) | 4 |
| 29 | AppLaunchpad | 2.0 | CCC | $10 | $10 per month, billed annually ($15 billed monthly) | 5 |
| 30 | GrowASO | 2.0 | CCC | $12 | $12 per month, billed annually ($19 billed monthly) | 6 |
| 31 | ASOTool | 2.0 | CCC | $12.99 | $12.99 per month, including VAT, billed monthly | 7 |
| 32 | AppStoreSpy | 2.0 | CCC | $15 | $15 per month, billed annually ($19 billed monthly) | 8 |
| 33 | ASOStacks | 2.0 | CCC | $19 | $19 per month for 250 tracked keywords and 25 apps | 9 |
| 34 | AppVector | 2.0 | CCC | $49 | $49 per month for 3 apps and 30 keywords per app | 16 |
| 35 | AppBird | 2.0 | CCC | $199 | $199 per month | 22 |
| 36 | Geeklab | 2.0 | CCC | $896.48 | €800 per month on a 3-month deal | 23 |
How app store optimization tools grade
Every bar is all the app store optimization tools we grade, cut by the letter each got on that count.
- Value for moneyaverage 2.1
- Free plan and trialaverage 1.8
- Featuresaverage 2.3
- Ease of useaverage 2.1
- Platforms and integrationsaverage 2.5
An A is worth 4 and an F nothing. C is the ordinary grade. Every aso grade in one table
Not on the chart
Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.
- AppMagicNo public price
- AppticaNo public price
- ApptopiaNo public price
- Google Play Console$25 one-time registration fee
- GummicubeNo public price
- QimaiNo public price
- Sensor TowerNo public price
Common questions
Which app store optimization tools give the most for the money?
FoxData, RespectASO, ASOTools and AndroidRank. Each is the highest-scoring tool at its price or below: AndroidRank scores 2.0 out of 4 and is free; ASOTools scores 2.0 out of 4 and is free; RespectASO scores 2.3 out of 4 and starts at about $6.20 a month; FoxData scores 2.7 out of 4 and starts at $9.90 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.
Which are the best free app store optimization tools?
Of the 2 app store optimization tools here with no paid plan at all, AndroidRank and ASOTools score highest, at 2.0 out of 4. 22 more have a free plan beside their paid ones.
Which app store optimization tools are best for under $10 a month?
FoxData and AsoBeast, with a score of 2.7 out of 4: the highest among the 12 that start at $10 a month or less. FoxData starts at $9.90 a month; AsoBeast starts at $10 a month.
Which app store optimization tools are best for under $20 a month?
FoxData, AsoBeast, MobileAction and Appeeky, with a score of 2.7 out of 4: the highest among the 22 that start at $20 a month or less. FoxData starts at $9.90 a month; AsoBeast starts at $10 a month; MobileAction starts at $12.50 a month.
Which app store optimization tools cost the most for what they offer?
On this chart, Geeklab (starts at about $896.48 a month, scores 2.0 out of 4, and 23 tools score higher for less), AppBird (starts at $199 a month, scores 2.0 out of 4, and 22 tools score higher for less) and AppVector (starts at $49 a month, scores 2.0 out of 4, and 16 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.
How much do app store optimization tools cost?
The middle starting price is $19 a month: half of the 34 app store optimization tools with a recurring price start below that and half above. 2 of the 43 in this directory have no paid plan, and 22 of those that charge also have a free plan.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 36 of the 43 app store optimization tools are on the chart; 7 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.
How this chart is made
- The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
- The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
- A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
- The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews and our own testing, and no vendor can pay for one. How we grade
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