Geeklab review (2026): is it worth €800 a month?
Store page A/B testing and concept validation for mobile games
Geeklab report card
Weak · out of 4.0 · graded Oct 23, 2026
Best for testing store pages and game ideas on real players
Geeklab tests store page variants and game ideas on real people who click your ads, then measures who taps download. Grower is €800 a month on a 3-month deal, before VAT, and the ad spend that brings people to the tests is on top. There's no keyword research or rank tracking, and consultation hours only come on the dearer plans.
Who Geeklab is for
- Fits if you're a game studio that wants to test icons and screenshots before changing a live page
- Makes sense if you want to check a theme or art style with players before building the game
Who Geeklab is not for
- Pricey if you're a small studio, as Grower is €800 a month plus VAT and is sold as a 3-month deal
- Watch out: the ad spend that brings people to each test is on top of the plan price
- Tight if you want expert help, as Grower has no account manager or consultation hours; Managed starts at €1,500
- Skip it if you need keyword research or rank tracking, as it's about testing pages and concepts
- Watch out: Audiencelab, the attribution product, is a custom offer with a monthly fee set as a share of ad spend
Why Geeklab gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyGrower is €800 a month excluding VAT on a 3-month deal, so €2,400 is the real floor, plus the ad spend for each test. That's far past this category's dearest tenth ($49), and above SplitMetrics, a listed rival, at $500.
- CFree plan and trialNo free plan. There's a 7-day free trial, but tests run on ad traffic you buy, so a real test costs money even during it.
- CFeaturesStore page tests on 60+ elements, concept tests of themes and art styles, surveys, market data, benchmarks and an AI icon generator. It does store page testing fully, but that's a smaller job, with no keyword research or rank tracking.
- CEase of useNo rating on record. Each test needs variants made, an audience chosen and ads bought on networks such as Meta to send people to the page.
- CPlatforms and integrationsWeb only, with no desktop or phone app, and no integrations or API on the listing.
What these grades rest on. Graded from this listing, whose facts were read from Geeklab's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/geeklab#review"><img src="https://toolgpa.com/badge/geeklab.svg" alt="Geeklab: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Geeklab stands among app store optimization tools
Geeklab's GPA of 1.8 is higher than 4 of the 42 other app store optimization tools we grade, and level with 3.
It stands best on free plan and trial (C, above 12 of 42) and worst on value for money (D, above 0).
Its paid plans start at about $896.48 a month, against a middle price of $19 for the category: 33 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 23 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Geeklab’s own letter is outlined.
- DValue for moneyAbove 0 of 42, level with 9
- CFree plan and trialAbove 12 of 42, level with 22
- CFeaturesAbove 2 of 42, level with 27
- CEase of useAbove 0 of 42, level with 38
- CPlatforms and integrationsAbove 2 of 42, level with 15
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Geeklab, or make your own?
Keep it
To replace Geeklab you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 35 of the 42 other app store optimization tools grade higher. It costs $10,757.76 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- An image model, which you can rent by the picture but not make.
- Splitting visitors between versions and telling you which won.
What this rests on. Geeklab’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Geeklab?
Geeklab is a web platform for mobile game studios that tests app store product pages and game ideas on real players. People who click an ad land on a store-like page with one variant of the icon, screenshots or text, and Geeklab measures who taps download before passing them to the real store. It also has market analytics, surveys and an AI icon generator, and its higher plans add consultation hours.
Worth knowing
- Prices are in euros, excluding VAT, and Grower is sold as a 3-month deal at €800 a month.
- Tests run on ad traffic you buy on networks such as Meta, and that ad spend is not part of the plan price.
- Grower has no account manager or consultation hours; Managed and Agency prices rise with the consultation hours included.
- Audiencelab, the separate attribution product, is a custom offer whose terms add a monthly fee set as a share of ad spend.
Key features
- Store page A/B tests
- Test more than 60 product page elements, from icons and screenshots to titles and reviews, on a store-like page shown to people who clicked an ad.
- Concept validation
- Test themes, art styles, game mechanics or an IP with real potential players before development starts, across countries and audiences.
- Surveys
- Attach ready-made or custom surveys to a test to learn why people chose one variant over another.
- Market and competitor analytics
- Market data for iOS and Google Play across countries, for following competitors, sizing a market and watching trends.
- Result benchmarks
- Compare a test's results with Geeklab's own data set of earlier tests to see how a variant performs against the market.
- AI icon generator
- Generate icon variants with an AI image generator to use as test material.
Geeklab pricing
As of Oct 23, 2026, Geeklab is a paid product with a free trial, starting at €800 per month on a 3-month deal.
- Starts at
- €800 per month on a 3-month deal
- Free plan
- None
- Free trial
- 7-day free trial
| Plan | Price | What you get |
|---|---|---|
| Grower | €800per month, on a 3-month deal | For small and medium studios: 3 users, unlimited tests, the app analytics platform and the survey tool. No account manager or consultation hours. |
| Managed | €1,500per month and up, priced by consultation hours | 5 users, unlimited tests, a dedicated account manager, 5 to 20 consultation hours a month and a shared Slack channel. Sold after a demo. |
| Agency | €3,000per month and up, priced by consultation hours | 5 users and 10 to 40+ consultation hours a month, covering research, project management and test plans. Sold after a demo. |
Read from geeklab.app on Oct 23, 2026. Prices change, so confirm with Geeklab before you buy.
Geeklab alternatives
- Geeklab vs SplitMetrics
Free plan · from $500/mo
- Geeklab vs AppTweak
Free trial · from $79/mo
- Geeklab vs Asodesk
Free plan · from $47/mo
Common questions
Does Geeklab have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Geeklab is listed for Web.
Does Geeklab have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Geeklab is listed for Web.
Is Geeklab open source?
Geeklab is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.