The Geeklab Insider’s Guide
Everything we know about Geeklab in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Geeklab
The Insider’s Guide
Store page A/B testing and concept validation for mobile games
Every plan, grade, refund rule and rival among app store optimization tools, read from Geeklab’s own pages.
Made by Geeklab Oy · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Geeklab’s own pages, its app-store listings and our grades. Every fact in it is on Geeklab’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 42 other app store optimization tools we grade
Geeklab is a web platform for mobile game studios that tests app store product pages and game ideas on real players. People who click an ad land on a store-like page with one variant of the icon, screenshots or text, and Geeklab measures who taps download before passing them to the real store. It also has market analytics, surveys and an AI icon generator, and its higher plans add consultation hours.
To get you started, here are 9 things to know about Geeklab, taken from its own pages and our grades.
There's no keyword research or rank tracking, and consultation hours only come on the dearer plans.
- 1
Best for testing store pages and game ideas on real players
Geeklab tests store page variants and game ideas on real people who click your ads, then measures who taps download.
- 2
Paid plans start at about $896.48 a month
As its pricing page puts it: €800 per month on a 3-month deal.
- 3
You can try it first
7-day free trial
- 4
It runs on Web
Web.
- 5
Store page A/B tests
Test more than 60 product page elements, from icons and screenshots to titles and reviews, on a store-like page shown to people who clicked an ad.
- 6
Concept validation
Test themes, art styles, game mechanics or an IP with real potential players before development starts, across countries and audiences.
- 7
Surveys
Attach ready-made or custom surveys to a test to learn why people chose one variant over another.
- 8
A 1.8 GPA, above 4 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Geeklab you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
Geeklab at a glance
- Pricing
- Free trial, from €800 per month on a 3-month deal
- Free plan
- No
- Free trial
- 7-day free trial
- Runs on
- Web
- Made by
- Geeklab Oy
- Category
- App Store Optimization (ASO)
- Our grade
- 1.8 GPA, weak
The report card
Best for testing store pages and game ideas on real players
Geeklab tests store page variants and game ideas on real people who click your ads, then measures who taps download. Grower is €800 a month on a 3-month deal, before VAT, and the ad spend that brings people to the tests is on top. There's no keyword research or rank tracking, and consultation hours only come on the dearer plans.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Grower is €800 a month excluding VAT on a 3-month deal, so €2,400 is the real floor, plus the ad spend for each test. That's far past this category's dearest tenth ($49), and above SplitMetrics, a listed rival, at $500. |
| Free plan and trial | C | No free plan. There's a 7-day free trial, but tests run on ad traffic you buy, so a real test costs money even during it. |
| Features | C | Store page tests on 60+ elements, concept tests of themes and art styles, surveys, market data, benchmarks and an AI icon generator. It does store page testing fully, but that's a smaller job, with no keyword research or rank tracking. |
| Ease of use | C | No rating on record. Each test needs variants made, an audience chosen and ads bought on networks such as Meta to send people to the page. |
| Platforms and integrations | C | Web only, with no desktop or phone app, and no integrations or API on the listing. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Geeklab is for
- Fits if you're a game studio that wants to test icons and screenshots before changing a live page
- Makes sense if you want to check a theme or art style with players before building the game
Who it is not for
- Pricey if you're a small studio, as Grower is €800 a month plus VAT and is sold as a 3-month deal
- Watch out: the ad spend that brings people to each test is on top of the plan price
- Tight if you want expert help, as Grower has no account manager or consultation hours; Managed starts at €1,500
- Skip it if you need keyword research or rank tracking, as it's about testing pages and concepts
- Watch out: Audiencelab, the attribution product, is a custom offer with a monthly fee set as a share of ad spend
Good to know
Good for
- Game studios testing icons and screenshots before changing a live store page
- Studios checking a theme or art style before building the game
- Teams that want store testing with expert consultation hours included
Worth knowing
- Prices are in euros, excluding VAT, and Grower is sold as a 3-month deal at €800 a month.
- Tests run on ad traffic you buy on networks such as Meta, and that ad spend is not part of the plan price.
- Grower has no account manager or consultation hours; Managed and Agency prices rise with the consultation hours included.
- Audiencelab, the separate attribution product, is a custom offer whose terms add a monthly fee set as a share of ad spend.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$896.48
A month to start
Geeklab is a paid product with a free trial, starting at €800 per month on a 3-month deal.
Grower
€800
per month, on a 3-month deal
For small and medium studios: 3 users, unlimited tests, the app analytics platform and the survey tool. No account manager or consultation hours.
Managed
€1,500
per month and up, priced by consultation hours
5 users, unlimited tests, a dedicated account manager, 5 to 20 consultation hours a month and a shared Slack channel. Sold after a demo.
Agency
€3,000
per month and up, priced by consultation hours
5 users and 10 to 40+ consultation hours a month, covering research, project management and test plans. Sold after a demo.
Trying it first
7-day free trial
Read from geeklab.app on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Store page A/B testing and concept validation for mobile games. Here is what it does, as its own site describes it, and what it covers: surveys, image generation, a/B testing, app store optimization.
It does store page testing fully, but that's a smaller job, with no keyword research or rank tracking.
- Store page A/B tests
- Test more than 60 product page elements, from icons and screenshots to titles and reviews, on a store-like page shown to people who clicked an ad.
- Concept validation
- Test themes, art styles, game mechanics or an IP with real potential players before development starts, across countries and audiences.
- Surveys
- Attach ready-made or custom surveys to a test to learn why people chose one variant over another.
- Market and competitor analytics
- Market data for iOS and Google Play across countries, for following competitors, sizing a market and watching trends.
- Result benchmarks
- Compare a test's results with Geeklab's own data set of earlier tests to see how a variant performs against the market.
- AI icon generator
- Generate icon variants with an AI image generator to use as test material.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Geeklab is made by Geeklab Oy.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/42
Other app store optimization tools it is graded above
Geeklab's GPA of 1.8 is higher than 4 of the 42 other app store optimization tools we grade, and level with 3.
It stands best on free plan and trial (C, above 12 of 42) and worst on value for money (D, above 0).
Its paid plans start at about $896.48 a month, against a middle price of $19 for the category: 33 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 23 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Geeklab’s own letter is outlined.
- DValue for moneyAbove 0 of 42
- CFree plan and trialAbove 12 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- CPlatforms and integrationsAbove 2 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. Geeklab is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Geeklab you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 35 of the 42 other app store optimization tools grade higher. It costs $10,757.76 a year.
What you could make
- Surveys: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- An image model, which you can rent by the picture but not make.
- Splitting visitors between versions and telling you which won.
What this rests on. Geeklab’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
SplitMetrics, AppTweak and Asodesk
The 3 tools Geeklab is most often weighed against, with where each one differs from it.
- 2.2GPA
SplitMetrics
Free plan · from $500/mo
Store page A/B testing and Apple Ads campaign automation.
- SplitMetrics has a free plan. Geeklab does not, though it has a free trial.
- Geeklab also covers surveys and image generation.
- SplitMetrics also covers AI agents, reports and keyword research.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- Geeklab also covers surveys, image generation and a/B testing.
- AppTweak also covers reports, keyword research, rank tracking and AI search visibility.
- 2.6GPA
Asodesk
Free plan · from $47/mo
ASO keyword research, rank tracking and review replies for apps.
- Asodesk has a free plan. Geeklab does not, though it has a free trial.
- Geeklab also covers surveys, image generation and a/B testing.
- Asodesk also covers reports, keyword research and rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Geeklab free?
No, Geeklab is a paid product, but you can try it first. 7-day free trial.
How much does Geeklab cost?
Geeklab lists 3 plans. Grower: €800 per month, on a 3-month deal.
What platforms does Geeklab work on?
Geeklab is available on Web.
Does Geeklab have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Geeklab is listed for Web.
Does Geeklab have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Geeklab is listed for Web.
Is Geeklab open source?
Geeklab is not described as open source on its own site, as read on Oct 23, 2026.
Who makes Geeklab?
Geeklab is made by Geeklab Oy.
What are the alternatives to Geeklab?
The closest alternatives to Geeklab in our directory are SplitMetrics, AppTweak and Asodesk.
How does Geeklab compare with other app store optimization tools?
Geeklab's GPA of 1.8 is higher than 4 of the 42 other app store optimization tools we grade, and level with 3.
Is Geeklab good value for money?
ToolGPA grades Geeklab D for value for money. Its paid plans start at about $896.48 a month, against a middle price of $19 for the category: 33 of the 33 others that charge start lower.
Could I make my own version of Geeklab?
To replace Geeklab you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from Geeklab’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Geeklab's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Geeklab Oy. Prices change, so check geeklab.app before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Geeklab, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/geeklab
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Geeklab: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/geeklab
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/geeklab/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after Geeklab, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Geeklab’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Geeklab is a trademark of its owner, and this guide is not made, paid for or approved by Geeklab Oy. Prices and plans change: check geeklab.app before you buy.