Geeklab vs SplitMetrics (2026): which should you pick?

Pick Geeklab if

• Fits if you're a game studio that wants to test icons and screenshots before changing a live page
• Makes sense if you want to check a theme or art style with players before building the game

Look elsewhere if

• Pricey if you're a small studio, as Grower is €800 a month plus VAT and is sold as a 3-month deal
• Watch out: the ad spend that brings people to each test is on top of the plan price
• Tight if you want expert help, as Grower has no account manager or consultation hours; Managed starts at €1,500
• Skip it if you need keyword research or rank tracking, as it's about testing pages and concepts
• Watch out: Audiencelab, the attribution product, is a custom offer with a monthly fee set as a share of ad spend

Pick SplitMetrics if

• Fits if you want to test store creatives or a game concept before changing the live listing
• Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan

Look elsewhere if

• Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
• Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
• Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
• Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
• Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services

Geeklab

• Prices are in euros, excluding VAT, and Grower is sold as a 3-month deal at €800 a month.
• Tests run on ad traffic you buy on networks such as Meta, and that ad spend is not part of the plan price.
• Grower has no account manager or consultation hours; Managed and Agency prices rise with the consultation hours included.
• Audiencelab, the separate attribution product, is a custom offer whose terms add a monthly fee set as a share of ad spend.

SplitMetrics

• Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
• The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
• Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
• Acquire works only with Apple Ads; other ad channels are covered by managed services.

Geeklab

Store page A/B tests

Test more than 60 product page elements, from icons and screenshots to titles and reviews, on a store-like page shown to people who clicked an ad.

Concept validation

Test themes, art styles, game mechanics or an IP with real potential players before development starts, across countries and audiences.

Surveys

Attach ready-made or custom surveys to a test to learn why people chose one variant over another.

Market and competitor analytics

Market data for iOS and Google Play across countries, for following competitors, sizing a market and watching trends.

Result benchmarks

Compare a test's results with Geeklab's own data set of earlier tests to see how a variant performs against the market.

AI icon generator

Generate icon variants with an AI image generator to use as test material.

SplitMetrics

Store page A/B testing

Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.

Pre-launch validation

Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.

Apple Ads campaign manager

Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.

Bid automation

Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.

Iris AI agent

An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.

Measurement integrations

Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.

Geeklab

• Grower€800

  per month, on a 3-month deal

  For small and medium studios: 3 users, unlimited tests, the app analytics platform and the survey tool. No account manager or consultation hours.

• Managed€1,500

  per month and up, priced by consultation hours

  5 users, unlimited tests, a dedicated account manager, 5 to 20 consultation hours a month and a shared Slack channel. Sold after a demo.

• Agency€3,000

  per month and up, priced by consultation hours

  5 users and 10 to 40+ consultation hours a month, covering research, project management and test plans. Sold after a demo.

SplitMetrics

• Acquire Starter$0

  Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.

• App Intelligence$500

  per month

  Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.

• Acquire EnterpriseCustom

  Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.

• OptimizeCustom

  Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.