AppTweak vs SplitMetrics (2026): which should you pick?

Pick AppTweak if

• Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
• Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that

Look elsewhere if

• Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
• Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
• Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
• Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
• Watch out: review replies, the API and download estimates are separate products with their own plans

Pick SplitMetrics if

• Fits if you want to test store creatives or a game concept before changing the live listing
• Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan

Look elsewhere if

• Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
• Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
• Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
• Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
• Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services

AppTweak

• Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
• Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
• The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
• Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.

SplitMetrics

• Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
• The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
• Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
• Acquire works only with Apple Ads; other ad channels are covered by managed services.

AppTweak

Keyword research and tracking

Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.

Competitor metadata and creatives

See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.

Organic installs per keyword

From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.

Reporting Studio

Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.

AI visibility for apps

An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.

Apple Ads campaign manager

A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.

SplitMetrics

Store page A/B testing

Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.

Pre-launch validation

Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.

Apple Ads campaign manager

Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.

Bid automation

Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.

Iris AI agent

An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.

Measurement integrations

Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.

AppTweak

• Essential$79

  per month for 5 apps, billed annually ($99 billed monthly)

  500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.

• Grow$299

  per month for 5 apps, billed annually ($359 billed monthly)

  1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.

• Expand$549

  per month for 5 apps, billed annually ($659 billed monthly)

  3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.

• EnterpriseCustom

  Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.

SplitMetrics

• Acquire Starter$0

  Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.

• App Intelligence$500

  per month

  Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.

• Acquire EnterpriseCustom

  Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.

• OptimizeCustom

  Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.

AppTweak

• Annual discount

  Two months free with annual billing

  AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.

SplitMetrics

No public discounts listed.