MobileAction vs SplitMetrics (2026): which should you pick?

Pick MobileAction if

• Fits if you track up to 100 keywords for a handful of apps and want to pay little
• Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that

Look elsewhere if

• Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
• Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
• Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
• Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
• Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation

Pick SplitMetrics if

• Fits if you want to test store creatives or a game concept before changing the live listing
• Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan

Look elsewhere if

• Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
• Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
• Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
• Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
• Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services

MobileAction

• Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
• Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
• The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
• Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.

SplitMetrics

• Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
• The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
• Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
• Acquire works only with Apple Ads; other ad channels are covered by managed services.

MobileAction

Keyword research

Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.

Ranked keywords report

See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.

Metadata and creative analysis

Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.

Review analysis and replies

Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.

Apple Ads campaign manager

A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.

AI assistant

Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.

SplitMetrics

Store page A/B testing

Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.

Pre-launch validation

Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.

Apple Ads campaign manager

Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.

Bid automation

Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.

Iris AI agent

An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.

Measurement integrations

Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.

MobileAction

• Lite$12.50

  per month, billed yearly ($15 billed monthly)

  100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.

• Basic$59

  per month, billed yearly ($69 billed monthly)

  500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.

• Pro$199

  per month, billed yearly ($239 billed monthly)

  1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.

• EnterpriseCustom

  Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.

SplitMetrics

• Acquire Starter$0

  Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.

• App Intelligence$500

  per month

  Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.

• Acquire EnterpriseCustom

  Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.

• OptimizeCustom

  Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.

MobileAction

• Annual discount

  Two months saved with yearly billing

  MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.

SplitMetrics

No public discounts listed.