App Radar vs MobileAction (2026): which should you pick?
As of Oct 23, 2026, MobileAction grades higher than App Radar: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
MobileAction grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
App Radar
ASO platform with keyword tracking and a store listing editor
MobileAction
ASO keyword tools and Apple Ads campaign management for app teams
Which one is for you
Pick App Radar if
- Fits if you edit store listings in many languages and want to push them to both stores from one place
- Works for small teams with 1 or 2 apps and a few hundred keywords
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial turns into a plan unless you cancel
- Tight if you're on Essentials, which stops at 2 apps, 1 seat and 50 review replies a month
- Pricey if you want AI review replies or summaries, which start at Growth, €141 a month billed annually
- Watch out: the API is an add-on from €199 a month, and extra review replies cost from €39 for 150
- Watch out: prices are listed in euros, and refunds only cover 48 hours after a charge
Pick MobileAction if
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
How we grade them
| 2.0GPAApp RadarFair | 2.2GPAMobileActionFair | |
|---|---|---|
| Value for money | DEssentials is €58 a month billed annually (€69 monthly), more than the $49 where this category's dearest tenth starts. That buys 2 apps, 500 keywords and 1 seat; AI review replies need Growth at €141. | CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199. |
| Free plan and trial | DNo free plan. The 7-day trial needs a credit card and the plan starts unless you cancel before the end, and refunds are limited to 48 hours after a charge. | DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours. |
| Features | BKeyword research on a database it puts at 100 million keywords in 90+ countries, rank tracking, a listing editor that publishes to both stores, competitors' metadata and download estimates, review replies and an ASO dashboard. It covers the whole job. | BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales. |
| Ease of use | CNo rating on record. You connect App Store Connect and Google Play Console, then add apps, keywords and competitors before the dashboard fills in. | CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console and Slack, and the API is an add-on from €199 for 3,000 requests a month. | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales. |
| Best for | editing store listings and tracking keywords together | low-cost keyword tracking with Apple Ads tools |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: App Radar and MobileAction. How we grade
Price against what you get
App Radar starts at about $64.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. MobileAction starts at $12.50 a month and scores 2.7.
They score the same, and MobileAction starts $52.49 a month lower. Of the other app store optimization tools on the chart, none scores higher than App Radar for less, and none scores higher than MobileAction for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- App Radar also covers reports.
At a glance
| App Radar | MobileAction | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €58 per month, billed annually (€69 billed monthly) | $12.50 per month, billed yearly ($15 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial; a credit card is required and the plan starts unless cancelled before the end | 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled |
| Web | ||
| Made by | SplitMetrics | MobileAction, Inc. |
| Price read from | appradar.com | mobileaction.co |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
App Radar
- Prices are listed in euros; App Radar bills in euros or US dollars, set by the buyer's location at sign-up.
- Essentials covers only 2 apps, 1 seat and 50 review replies a month; AI replies and summaries start at Growth.
- The API is an add-on from €199 for 3,000 requests a month, and extra review replies from €39 for 150 a month.
- Refunds are limited to 48 hours after a charge.
MobileAction
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Key features
App Radar
- Keyword research and tracking
- Keyword finder, difficulty, search volume and ranking trends on a database App Radar puts at 100 million keywords in 90+ countries, plus unlimited live searches.
- Store listing editor
- Write and preview App Store and Google Play listings and push them live from App Radar, with a bulk editor for many storefronts at once.
- Competitor intelligence
- Competitors' metadata history, creatives with bulk download, localizations, category rankings, featurings and download and revenue estimates.
- Review replies
- Reply to reviews from both stores in one place with templates, translation and tags; Growth and Scale add GPT-5 reply suggestions and review summaries.
- ASO dashboard and alerts
- Impressions, store views, installs and conversion by country from the consoles, an ASO score, and daily or weekly Slack and email reports.
MobileAction
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
Plans
App Radar
Essentials€58
per month, billed annually (€69 billed monthly)
2 apps, 500 keywords, 25 competitors, 1 seat, 50 review replies a month and 6 months of history.
Growth€141
per month, billed annually (€169 billed monthly)
10 apps, 1,500 keywords, 100 competitors, 2 seats, AI-assisted review replies, 50 AI review summaries and 12 months of history.
Scale€250
per month, billed annually (€299 billed monthly)
15 apps, 3,000 keywords, 250 competitors, 5 seats, 100 AI review summaries, 24 months of history and regular ASO feedback.
EnterpriseCustom
Flexible limits, full data history, a customer success manager, an ASO strategy setup, quarterly reviews and custom contracts.
MobileAction
Lite$12.50
per month, billed yearly ($15 billed monthly)
100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.
Basic$59
per month, billed yearly ($69 billed monthly)
500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.
Pro$199
per month, billed yearly ($239 billed monthly)
1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.
EnterpriseCustom
Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.
Ways to pay less
App Radar
- Annual discount
Two months free with yearly billing
App Radar's pricing page gives two months free on yearly billing: Essentials is €690 a year, or €58 a month, against €69 billed monthly.
MobileAction
- Annual discount
Two months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Common questions
Which is cheaper, App Radar or MobileAction?
As of Oct 23, 2026, MobileAction is cheaper to start with: $12.50 a month, against about $64.99 a month for App Radar. App Radar starts at €58 per month, billed annually (€69 billed monthly), and MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly).
Which has a free plan, App Radar or MobileAction?
As of Oct 23, 2026, neither App Radar nor MobileAction has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.