MobileAction vs Sensor Tower (2026): which should you pick?
As of Oct 23, 2026, Sensor Tower grades higher than MobileAction: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Sensor Tower grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MobileAction
ASO keyword tools and Apple Ads campaign management for app teams
Free trial · from $12.50/mo
Sensor Tower
Market intelligence on app downloads, revenue, usage and ads
Free plan
Which one is for you
Pick MobileAction if
- Fits if you track up to 100 keywords for a handful of apps and want to pay little
- Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
- Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
- Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
- Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
- Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation
Pick Sensor Tower if
- Fits if you size app markets or competitors' downloads and revenue, not just your own keywords
- Works for publishers and investors who want app, ad and gaming data from one vendor
Look elsewhere if
- Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call
- Skip it if you want to know what's free first, as the free account's limits aren't listed and full app insights are paid
- Watch out: advertising, audience, web and gaming data are separate products from the app performance data
- Watch out: the MCP server works only with an active Sensor Tower API subscription
How we grade them
| 2.2GPAMobileActionFair | 2.4GPASensor TowerFair | |
|---|---|---|
| Value for money | CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199. | CNo price is published: the pricing page leads to a demo request, and Sensor Tower prices each customer's plan itself, so the price is only given on a sales call. |
| Free plan and trial | DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours. | CYou can make a free account, but Sensor Tower doesn't say what it includes, and full App Performance Insights access needs a paid plan. No trial is on record. |
| Features | BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales. | BDownload, revenue, usage and retention estimates by country and category, keyword rankings and opportunities on both stores, Apple Search Ads analysis and ad intelligence. It covers the job; advertising, audience, web and gaming data are separate products. |
| Ease of use | CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure. | CNo rating on record. It's a data platform reached through a demo, with a lot of datasets to learn before it answers a store question quickly. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales. | BWeb only, with no desktop or phone app and no integrations named. There's an API, and an MCP server for AI assistants that needs an active API subscription. |
| Best for | low-cost keyword tracking with Apple Ads tools | app market estimates alongside store keyword data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MobileAction and Sensor Tower. How we grade
Where they differ
In commonWebPublic APIKeyword researchRank trackingApp store optimization
At a glance
| MobileAction | Sensor Tower | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $12.50 per month, billed yearly ($15 billed monthly) | Not published |
| Free plan | None | A free account can be created on the site; Sensor Tower says full access to App Performance Insights needs a paid plan and does not list what the free account includes. |
| Free trial | 7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled | None listed |
| Web | ||
| Made by | MobileAction, Inc. | Sensor Tower |
| Price read from | mobileaction.co | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
MobileAction
- Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
- Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
- The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
- Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.
Sensor Tower
- No prices are published: the pricing page leads to a demo request, and plans are priced per customer.
- The free account's limits are not described; full App Performance Insights access is paid.
- Advertising, audience, web and gaming data are separate products from the app performance data.
- The MCP server needs an active Sensor Tower API subscription.
Key features
MobileAction
- Keyword research
- Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
- Ranked keywords report
- See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
- Metadata and creative analysis
- Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
- Review analysis and replies
- Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
- Apple Ads campaign manager
- A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
- AI assistant
- Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.
Sensor Tower
- Download and revenue estimates
- Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data.
- Store optimization data
- Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis.
- App advertising insights
- Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region.
- Usage and retention benchmarks
- Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category.
- Gaming, web and audience data
- Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels.
- MCP server
- Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription.
Plans
MobileAction
Lite$12.50
per month, billed yearly ($15 billed monthly)
100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.
Basic$59
per month, billed yearly ($69 billed monthly)
500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.
Pro$199
per month, billed yearly ($239 billed monthly)
1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.
EnterpriseCustom
Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.
Sensor Tower
Pricing could not be confirmed. See sensortower.com.
Ways to pay less
MobileAction
- Annual discount
Two months saved with yearly billing
MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.
Sensor Tower
No public discounts listed.
Common questions
Which is cheaper, MobileAction or Sensor Tower?
As of Oct 23, 2026, MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly), and Sensor Tower has no price we could confirm.
Which has a free plan, MobileAction or Sensor Tower?
As of Oct 23, 2026, only Sensor Tower has a free plan. MobileAction does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.