Appfigures vs Sensor Tower (2026): which should you pick?
As of Oct 23, 2026, Sensor Tower grades higher than Appfigures: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Sensor Tower grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
Sensor Tower
Market intelligence on app downloads, revenue, usage and ads
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick Sensor Tower if
- Fits if you size app markets or competitors' downloads and revenue, not just your own keywords
- Works for publishers and investors who want app, ad and gaming data from one vendor
Look elsewhere if
- Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call
- Skip it if you want to know what's free first, as the free account's limits aren't listed and full app insights are paid
- Watch out: advertising, audience, web and gaming data are separate products from the app performance data
- Watch out: the MCP server works only with an active Sensor Tower API subscription
How we grade them
| 2.2GPAAppfiguresFair | 2.4GPASensor TowerFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | CNo price is published: the pricing page leads to a demo request, and Sensor Tower prices each customer's plan itself, so the price is only given on a sales call. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CYou can make a free account, but Sensor Tower doesn't say what it includes, and full App Performance Insights access needs a paid plan. No trial is on record. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | BDownload, revenue, usage and retention estimates by country and category, keyword rankings and opportunities on both stores, Apple Search Ads analysis and ad intelligence. It covers the job; advertising, audience, web and gaming data are separate products. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. It's a data platform reached through a demo, with a lot of datasets to learn before it answers a store question quickly. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | BWeb only, with no desktop or phone app and no integrations named. There's an API, and an MCP server for AI assistants that needs an active API subscription. |
| Best for | store sales and downloads with keyword tracking on top | app market estimates alongside store keyword data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and Sensor Tower. How we grade
Where they differ
- Appfigures also covers reports.
At a glance
| Appfigures | Sensor Tower | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | Not published |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | A free account can be created on the site; Sensor Tower says full access to App Performance Insights needs a paid plan and does not list what the free account includes. |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | None listed |
| Web | ||
| Made by | Appfigures | Sensor Tower |
| Price read from | appfigures.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Sensor Tower
- No prices are published: the pricing page leads to a demo request, and plans are priced per customer.
- The free account's limits are not described; full App Performance Insights access is paid.
- Advertising, audience, web and gaming data are separate products from the app performance data.
- The MCP server needs an active Sensor Tower API subscription.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Sensor Tower
- Download and revenue estimates
- Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data.
- Store optimization data
- Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis.
- App advertising insights
- Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region.
- Usage and retention benchmarks
- Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category.
- Gaming, web and audience data
- Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels.
- MCP server
- Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
Sensor Tower
Pricing could not be confirmed. See sensortower.com.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Sensor Tower
No public discounts listed.
Common questions
Which is cheaper, Appfigures or Sensor Tower?
As of Oct 23, 2026, Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and Sensor Tower has no price we could confirm.
Which has a free plan, Appfigures or Sensor Tower?
As of Oct 23, 2026, both Appfigures and Sensor Tower have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.