Appfigures review (2026): is the free plan enough?
App analytics, review replies and ASO keyword tracking in one account
Appfigures report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for store sales and downloads with keyword tracking on top
Appfigures puts your downloads, revenue, subscriptions, ad revenue and payouts in one dashboard, free for up to 5 apps, and adds review replies and keyword tracking on paid plans. The $7.99 plan has no keyword tracking at all, though. That starts at Monitor, $35.99 a month for 100 keywords, and competitors' downloads and revenue wait on Boost at $449.99.
Who Appfigures is for
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Who Appfigures is not for
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Why Appfigures gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500.
- CFree plan and trialThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated.
- BFeaturesStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize.
- CEase of useNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much.
- CPlatforms and integrationsWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from.
What these grades rest on. Graded from this listing, whose facts were read from Appfigures's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/appfigures#review"><img src="https://toolgpa.com/badge/appfigures.svg" alt="Appfigures: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Appfigures stands among app store optimization tools
Appfigures's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on features (B, above 30 of 42) and worst on ease of use (C, above 0).
Its paid plans start at $7.99 a month, against a middle price of $19 for the category: 2 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Appfigures’s own letter is outlined.
- CValue for moneyAbove 10 of 42, level with 20
- CFree plan and trialAbove 12 of 42, level with 22
- BFeaturesAbove 30 of 42, level with 12
- CEase of useAbove 0 of 42, level with 38
- CPlatforms and integrationsAbove 2 of 42, level with 15
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Appfigures, or make your own?
Keep it
To replace Appfigures you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $95.88 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Appfigures’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Appfigures?
Appfigures gathers an app business's downloads, revenue, subscriptions, ad revenue and campaign spend from the stores into one dashboard, and adds review replies and ASO tools for keyword research and rank tracking. Higher plans add download and revenue estimates for competitors. A free plan covers the analytics for up to five apps.
Worth knowing
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Key features
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Appfigures pricing
As of Oct 23, 2026, Appfigures has a free plan, and paid plans start at $7.99 per month, billed annually ($9.99 billed monthly).
- Starts at
- $7.99 per month, billed annually ($9.99 billed monthly)
- Free plan
- Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies.
- Free trial
- Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 5 connected apps with download, revenue, subscription, ad and payout tracking. |
| Connect | $7.99per month, billed annually ($9.99 billed monthly) | Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking. |
| Monitor | $35.99per month for 100 keywords, billed annually ($44.99 monthly) | Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies. |
| Optimize | $119.99per month for 500 keywords, billed annually ($149.99 monthly) | Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results. |
| Boost | $449.99per month for 1,000 keywords, billed annually ($599.99 monthly) | Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords. |
| Amplify | $999.99per month for 2,500 keywords, billed annually ($1,399.99 monthly) | Everything in Boost with unlimited premium competitors. |
Read from appfigures.com on Oct 23, 2026. Prices change, so confirm with Appfigures before you buy.
Ways to pay less
- Annual discountAbout 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Stated on appfigures.com
Works with
Appfigures alternatives
- Appfigures vs AppTweak
Free trial · from $79/mo
- Appfigures vs AppFollow
Free plan · from $19/mo
- Appfigures vs Sensor Tower
Free plan
- Appfigures vs MobileAction
Free trial · from $12.50/mo
- Appfigures vs App Radar
Free trial · from €58/mo
Common questions
Does Appfigures have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Appfigures is listed for Web.
Does Appfigures have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Appfigures is listed for Web.
Is Appfigures open source?
Appfigures is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.