The Appfigures Insider’s Guide
Everything we know about Appfigures in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Appfigures
The Insider’s Guide
App analytics, review replies and ASO keyword tracking in one account
Every plan, grade, refund rule and rival among app store optimization tools, read from Appfigures’s own pages.
Made by Appfigures · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Appfigures’s own pages, its app-store listings and our grades. Every fact in it is on Appfigures’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 42 other app store optimization tools we grade
Appfigures gathers an app business's downloads, revenue, subscriptions, ad revenue and campaign spend from the stores into one dashboard, and adds review replies and ASO tools for keyword research and rank tracking. Higher plans add download and revenue estimates for competitors. A free plan covers the analytics for up to five apps.
To get you started, here are 9 things to know about Appfigures, taken from its own pages and our grades.
You connect your store accounts first, then pick keywords and competitors before the ASO side shows much.
- 1
Best for store sales and downloads with keyword tracking on top
Appfigures puts your downloads, revenue, subscriptions, ad revenue and payouts in one dashboard, free for up to 5 apps, and adds review replies and keyword tracking on paid plans.
- 2
Paid plans start at $7.99 a month
As its pricing page puts it: $7.99 per month, billed annually ($9.99 billed monthly).
- 3
There is a free plan
Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies.
- 4
It runs on Web
Web.
- 5
Store analytics in one place
Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- 6
Keyword rank tracking
Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- 7
Keyword research
Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- 8
A 2.2 GPA, above 18 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Appfigures you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
Appfigures at a glance
- Pricing
- Free plan, from $7.99 per month, billed annually ($9.99 billed monthly)
- Free plan
- Yes
- Free trial
- Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after
- Runs on
- Web
- Made by
- Appfigures
- Category
- App Store Optimization (ASO)
- Our grade
- 2.2 GPA, fair
The report card
Best for store sales and downloads with keyword tracking on top
Appfigures puts your downloads, revenue, subscriptions, ad revenue and payouts in one dashboard, free for up to 5 apps, and adds review replies and keyword tracking on paid plans. The $7.99 plan has no keyword tracking at all, though. That starts at Monitor, $35.99 a month for 100 keywords, and competitors' downloads and revenue wait on Boost at $449.99.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Connect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. |
| Free plan and trial | C | The free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. |
| Features | B | Store analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. |
| Ease of use | C | No rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. |
| Platforms and integrations | C | Web only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Appfigures is for
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Who it is not for
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Good to know
Good for
- Indie developers who want all their store sales and downloads in one free dashboard
- Small teams that need keyword tracking and review replies at a low price
- Publishers studying competitors' downloads and revenue
Worth knowing
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7.99
A month to start. There is a free plan too
Appfigures has a free plan. Paid plans start at $7.99 per month, billed annually ($9.99 billed monthly).
The Optimize trial needs no card; its length isn't stated.
Free
$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect
$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor
$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize
$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost
$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify
$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
The free plan
Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies.
Trying it first
Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after
Read from appfigures.com on Oct 23, 2026.
Ways to pay less
Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
Stated on appfigures.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
App analytics, review replies and ASO keyword tracking in one account. Here is what it does, as its own site describes it, and what it covers: AI features, reports, keyword research, rank tracking, app store optimization.
It covers the whole job, with tracking daily on Monitor and hourly from Optimize.
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
Where it runs
- Web
What it works with
- Apple Ads
- Slack
Appfigures is made by Appfigures.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/42
Other app store optimization tools it is graded above
Appfigures's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on features (B, above 30 of 42) and worst on ease of use (C, above 0).
Its paid plans start at $7.99 a month, against a middle price of $19 for the category: 2 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Appfigures’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- CFree plan and trialAbove 12 of 42
- BFeaturesAbove 30 of 42
- CEase of useAbove 0 of 42
- CPlatforms and integrationsAbove 2 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. Appfigures is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Appfigures you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $95.88 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Appfigures’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AppTweak, AppFollow, Sensor Tower, MobileAction and App Radar
The 5 tools Appfigures is most often weighed against, with where each one differs from it.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- Appfigures has a free plan. AppTweak does not, though it has a free trial.
- AppTweak also covers AI search visibility.
- 2.4GPA
AppFollow
Free plan · from $19/mo
App review management with AI replies, plus ASO keyword tracking.
- AppFollow also covers workflow automation.
- 2.4GPA
Sensor Tower
Free plan
Market intelligence on app downloads, revenue, usage and ads.
- Appfigures also covers reports.
- 2.2GPA
MobileAction
Free trial · from $12.50/mo
ASO keyword tools and Apple Ads campaign management for app teams.
- Appfigures has a free plan. MobileAction does not, though it has a free trial.
- Appfigures also covers reports.
- 2.0GPA
App Radar
Free trial · from €58/mo
ASO platform with keyword tracking and a store listing editor.
- Appfigures has a free plan. App Radar does not, though it has a free trial.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Appfigures free?
Appfigures has a free plan. Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts.
How much does Appfigures cost?
Appfigures lists 6 plans. Free: $0.
What platforms does Appfigures work on?
Appfigures is available on Web.
Does Appfigures offer any discounts?
Appfigures publicly lists the following: About 20% off with annual billing.
Does Appfigures have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Appfigures is listed for Web.
Does Appfigures have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Appfigures is listed for Web.
Is Appfigures open source?
Appfigures is not described as open source on its own site, as read on Oct 23, 2026.
What does Appfigures integrate with?
Appfigures's listing names Apple Ads and Slack. A listing names up to eight integrations, so it may connect to more.
Does Appfigures have a free trial?
Yes. Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after.
Who makes Appfigures?
Appfigures is made by a company of the same name.
What are the alternatives to Appfigures?
The closest alternatives to Appfigures in our directory are AppTweak, AppFollow, Sensor Tower, MobileAction and App Radar.
How does Appfigures compare with other app store optimization tools?
Appfigures's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
Is Appfigures good value for money?
ToolGPA grades Appfigures C for value for money. Its paid plans start at $7.99 a month, against a middle price of $19 for the category: 2 of the 33 others that charge start lower.
Could I make my own version of Appfigures?
To replace Appfigures you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from Appfigures’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Appfigures's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Appfigures. Prices change, so check appfigures.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Appfigures, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/appfigures
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Appfigures: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/appfigures
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/appfigures/guide
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See our other guides
The best-graded app store optimization tools after Appfigures, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Appfigures’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Appfigures is a trademark of its owner, and this guide is not made, paid for or approved by Appfigures. Prices and plans change: check appfigures.com before you buy.